What users are saying about
7 Ratings
35 Ratings
7 Ratings
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Score 7.9 out of 100
35 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Marketo ABM

If you have the time and resources to utilize it, then it's great. It works well for running drip campaigns to nurture new leads online. I also like that it integrates well with many other programs such as BrightTalk.
Kate Currin Seiferth | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Marketo ABM
WYSIWYG email editor
Cordial
4.0
Marketo ABM
Dynamic content
Cordial
6.3
Marketo ABM
Ability to test dynamic content
Cordial
6.8
Marketo ABM
Landing pages
Cordial
10.0
Marketo ABM
A/B testing
Cordial
7.0
Marketo ABM
Mobile optimization
Cordial
7.5
Marketo ABM
Email deliverability reporting
Cordial
8.4
Marketo ABM
List management
Cordial
7.5
Marketo ABM
Triggered drip sequences
Cordial
9.3
Marketo ABM

Reporting & Analytics

Cordial
7.0
Marketo ABM
Dashboards
Cordial
8.5
Marketo ABM
Standard reports
Cordial
6.5
Marketo ABM
Custom reports
Cordial
6.0
Marketo ABM

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Marketo ABM

  • Integrated with Marketo
  • Matched leads and contacts to accounts
  • Good integration network with third party vendors / products
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Marketo ABM

  • If you don't have an email designer on staff and you don't like to do design research on your own, it can be awfully hard to use the design studio. Templates break all the time, and I've lost many, many, many emails from breaking the html template.
  • If you want an out of the box solution, the isn't for you. It would be nice to have an easier way to get sample programs to pull in when you are pressed for time and just want it done.
  • Need a way to test how your emails will look in various email programs without leaving Marketo
Kate Currin Seiferth | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Marketo ABM

Engagio does many of the same fundamental account matching and account based activity tracking, but usees engagement minutes instead of scores to describe the level of interaction of a specific person and a specific account. We went with Engagio after testing both products as it helped our sales team understand where to spend their time better than Marketo ABM did, and was transparent through Salesforce
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Marketo ABM

  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
Kate Currin Seiferth | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketo ABM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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