What users are saying about
7 Ratings
1 Ratings
7 Ratings
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Score 7.9 out of 100
1 Ratings
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Score 1.8 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Mindmatrix

I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Mindmatrix
2.6
WYSIWYG email editor
Cordial
4.0
Mindmatrix
1.0
Dynamic content
Cordial
6.3
Mindmatrix
1.8
Ability to test dynamic content
Cordial
6.8
Mindmatrix
1.8
Landing pages
Cordial
10.0
Mindmatrix
4.5
A/B testing
Cordial
7.0
Mindmatrix
3.6
Mobile optimization
Cordial
7.5
Mindmatrix
Email deliverability reporting
Cordial
8.4
Mindmatrix
2.7
List management
Cordial
7.5
Mindmatrix
3.6
Triggered drip sequences
Cordial
9.3
Mindmatrix
1.8

Reporting & Analytics

Cordial
7.0
Mindmatrix
5.0
Dashboards
Cordial
8.5
Mindmatrix
5.5
Standard reports
Cordial
6.5
Mindmatrix
4.5
Custom reports
Cordial
6.0
Mindmatrix

Lead Management

Cordial
Mindmatrix
3.9
Lead nurturing
Cordial
Mindmatrix
3.6
Lead scoring and grading
Cordial
Mindmatrix
5.5
Automated sales alerts and tasks
Cordial
Mindmatrix
2.7

Social Media Marketing

Cordial
Mindmatrix
5.0
Social sharing and campaigns
Cordial
Mindmatrix
5.5
Social profile integration
Cordial
Mindmatrix
4.5

Platform & Infrastructure

Cordial
Mindmatrix
1.4
API
Cordial
Mindmatrix
1.0
Role-based workflow & approvals
Cordial
Mindmatrix
1.8
Customizability
Cordial
Mindmatrix
1.8
Integration with Salesforce.com
Cordial
Mindmatrix
1.0

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Mindmatrix

  • Drip campaigns ready to go for several Industries
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Mindmatrix

  • Navigation is confusing, not intuitive.
  • Creating and changing users must be done by a ticketing request.
  • Horrific support, all email and overseas, rarely talk to anyone.
  • There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
  • There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Mindmatrix

Mindmatrix 1.0
Based on 1 answer
There are a lot of bugs and poor design in this product.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Mindmatrix

I selected Mindmatrix solely based on the content they had available for our vertical.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Mindmatrix

  • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mindmatrix

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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