What users are saying about
7 Ratings
2 Ratings
7 Ratings
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Score 6 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100

Feature Set Ratings

  • Cordial ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
2.6

Mindmatrix

26%
Cordial ranks higher in 9/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
1.0
10%
1 Rating

Dynamic content

6.3
63%
5 Ratings
1.8
18%
1 Rating

Ability to test dynamic content

6.8
68%
5 Ratings
1.8
18%
1 Rating

Landing pages

10.0
100%
1 Rating
4.5
45%
1 Rating

A/B testing

7.0
70%
4 Ratings
3.6
36%
1 Rating

Mobile optimization

7.5
75%
5 Ratings
N/A
0 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
2.7
27%
2 Ratings

List management

7.5
75%
5 Ratings
3.6
36%
1 Rating

Triggered drip sequences

9.3
93%
4 Ratings
1.8
18%
1 Rating

Reporting & Analytics

7.0

Cordial

70%
5.0

Mindmatrix

50%
Cordial ranks higher in 3/3 features

Dashboards

8.5
85%
5 Ratings
5.5
55%
1 Rating

Standard reports

6.5
65%
5 Ratings
4.5
45%
1 Rating

Custom reports

6.0
60%
5 Ratings
N/A
0 Ratings

Lead Management

Cordial

Feature Set Not Supported
N/A
3.9

Mindmatrix

39%
Mindmatrix ranks higher in 3/3 features

Lead nurturing

N/A
0 Ratings
3.6
36%
1 Rating

Lead scoring and grading

N/A
0 Ratings
5.5
55%
1 Rating

Automated sales alerts and tasks

N/A
0 Ratings
2.7
27%
1 Rating

Social Media Marketing

Cordial

Feature Set Not Supported
N/A
5.0

Mindmatrix

50%
Mindmatrix ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
5.5
55%
1 Rating

Social profile integration

N/A
0 Ratings
4.5
45%
1 Rating

Platform & Infrastructure

Cordial

Feature Set Not Supported
N/A
1.4

Mindmatrix

14%
Mindmatrix ranks higher in 4/4 features

API

N/A
0 Ratings
1.0
10%
1 Rating

Role-based workflow & approvals

N/A
0 Ratings
1.8
18%
1 Rating

Customizability

N/A
0 Ratings
1.8
18%
1 Rating

Integration with Salesforce.com

N/A
0 Ratings
1.0
10%
1 Rating

Attribute Ratings

  • Cordial is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
1.8

Mindmatrix

18%
1 Rating

Likelihood to Renew

Cordial

N/A
0 Ratings
1.0

Mindmatrix

10%
1 Rating

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Mindmatrix

I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
Anonymous | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Mindmatrix

  • Drip campaigns ready to go for several Industries
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Mindmatrix

  • Navigation is confusing, not intuitive.
  • Creating and changing users must be done by a ticketing request.
  • Horrific support, all email and overseas, rarely talk to anyone.
  • There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
  • There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
Anonymous | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Cordial Editions & Modules

Additional Pricing Details

Mindmatrix

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$325 per month

Mindmatrix Editions & Modules

Edition
Sales Enablement for Direct Sales$301
Sales Enablement for Channel/Reps$151
Sales Enablement for Franchisers and Retailers$151
Sales Enablement for Multi Channel EnterpriseContact sales team
  1. per user/per month
  2. none
Additional Pricing Details

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Mindmatrix

Mindmatrix 1.0
Based on 1 answer
There are a lot of bugs and poor design in this product.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Mindmatrix

I selected Mindmatrix solely based on the content they had available for our vertical.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Mindmatrix

  • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
Anonymous | TrustRadius Reviewer

Screenshots

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