What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 2 reviews and ratings
Feature Set Ratings
- Cordial ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.4
Cordial
74%

2.6
Mindmatrix
26%
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings

1.0
10%
1 Rating
Dynamic content

6.3
63%
5 Ratings

1.8
18%
1 Rating
Ability to test dynamic content

6.8
68%
5 Ratings

1.8
18%
1 Rating
Landing pages

10.0
100%
1 Rating

4.5
45%
1 Rating
A/B testing

7.0
70%
4 Ratings

3.6
36%
1 Rating
Mobile optimization

7.5
75%
5 Ratings

N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings

2.7
27%
2 Ratings
List management

7.5
75%
5 Ratings

3.6
36%
1 Rating
Triggered drip sequences

9.3
93%
4 Ratings

1.8
18%
1 Rating
Reporting & Analytics

7.0
Cordial
70%

5.0
Mindmatrix
50%
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings

5.5
55%
1 Rating
Standard reports

6.5
65%
5 Ratings

4.5
45%
1 Rating
Custom reports

6.0
60%
5 Ratings

N/A
0 Ratings
Lead Management

Cordial
Feature Set Not Supported
N/A

3.9
Mindmatrix
39%
Mindmatrix ranks higher in 3/3 features
Mindmatrix ranks higher in 3/3 features
Lead nurturing

N/A
0 Ratings

3.6
36%
1 Rating
Lead scoring and grading

N/A
0 Ratings

5.5
55%
1 Rating
Automated sales alerts and tasks

N/A
0 Ratings

2.7
27%
1 Rating
Social Media Marketing

Cordial
Feature Set Not Supported
N/A

5.0
Mindmatrix
50%
Mindmatrix ranks higher in 2/2 features
Mindmatrix ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings

5.5
55%
1 Rating
Social profile integration

N/A
0 Ratings

4.5
45%
1 Rating
Platform & Infrastructure

Cordial
Feature Set Not Supported
N/A

1.4
Mindmatrix
14%
Mindmatrix ranks higher in 4/4 features
Mindmatrix ranks higher in 4/4 features
API

N/A
0 Ratings

1.0
10%
1 Rating
Role-based workflow & approvals

N/A
0 Ratings

1.8
18%
1 Rating
Customizability

N/A
0 Ratings

1.8
18%
1 Rating
Integration with Salesforce.com

N/A
0 Ratings

1.0
10%
1 Rating
Attribute Ratings
- Cordial is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings

1.8
Mindmatrix
18%
1 Rating
Likelihood to Renew

Cordial
N/A
0 Ratings

1.0
Mindmatrix
10%
1 Rating
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Mindmatrix
I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.

Verified User
C-Level Executive in Information Technology
Information Technology and Services Company, 1-10 employeesPros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Mindmatrix
- Drip campaigns ready to go for several Industries

Verified User
C-Level Executive in Information Technology
Information Technology and Services Company, 1-10 employeesCons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesMindmatrix
- Navigation is confusing, not intuitive.
- Creating and changing users must be done by a ticketing request.
- Horrific support, all email and overseas, rarely talk to anyone.
- There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
- There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.

Verified User
C-Level Executive in Information Technology
Information Technology and Services Company, 1-10 employeesPricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Cordial Editions & Modules
—
Additional Pricing Details
—Mindmatrix
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$325 per month
Mindmatrix Editions & Modules
Edition
Sales Enablement for Direct Sales | $301 |
---|---|
Sales Enablement for Channel/Reps | $151 |
Sales Enablement for Franchisers and Retailers | $151 |
Sales Enablement for Multi Channel Enterprise | Contact sales team |
- per user/per month
- none
Additional Pricing Details
—Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
Mindmatrix
Mindmatrix 1.0
Based on 1 answer
There are a lot of bugs and poor design in this product.

Verified User
C-Level Executive in Information Technology
Information Technology and Services Company, 1-10 employeesAlternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesMindmatrix
I selected Mindmatrix solely based on the content they had available for our vertical.

Verified User
C-Level Executive in Information Technology
Information Technology and Services Company, 1-10 employeesReturn on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Mindmatrix
- Drip campaigns can be started right away because there are prebuilt templates for our vertical.

Verified User
C-Level Executive in Information Technology
Information Technology and Services Company, 1-10 employees