What users are saying about
7 Ratings
29 Ratings
7 Ratings
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Score 7.9 out of 100
29 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Net-Results

Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
Kris Patel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Net-Results
7.1
WYSIWYG email editor
Cordial
4.0
Net-Results
7.0
Dynamic content
Cordial
6.3
Net-Results
7.2
Ability to test dynamic content
Cordial
6.8
Net-Results
7.3
Landing pages
Cordial
10.0
Net-Results
7.0
A/B testing
Cordial
7.0
Net-Results
6.3
Mobile optimization
Cordial
7.5
Net-Results
5.0
Email deliverability reporting
Cordial
8.4
Net-Results
8.0
List management
Cordial
7.5
Net-Results
7.0
Triggered drip sequences
Cordial
9.3
Net-Results
8.6

Reporting & Analytics

Cordial
7.0
Net-Results
6.3
Dashboards
Cordial
8.5
Net-Results
7.0
Standard reports
Cordial
6.5
Net-Results
6.0
Custom reports
Cordial
6.0
Net-Results
6.0

Lead Management

Cordial
Net-Results
7.6
Lead nurturing
Cordial
Net-Results
8.5
Lead scoring and grading
Cordial
Net-Results
8.4
Data quality management
Cordial
Net-Results
5.0
Automated sales alerts and tasks
Cordial
Net-Results
8.6

Campaign Management

Cordial
Net-Results
7.5
Calendaring
Cordial
Net-Results
7.9
Event/webinar marketing
Cordial
Net-Results
7.0

Social Media Marketing

Cordial
Net-Results
6.9
Social sharing and campaigns
Cordial
Net-Results
7.0
Social profile integration
Cordial
Net-Results
6.7

Platform & Infrastructure

Cordial
Net-Results
7.5
API
Cordial
Net-Results
7.0
Role-based workflow & approvals
Cordial
Net-Results
8.0
Customizability
Cordial
Net-Results
7.0
Integration with Salesforce.com
Cordial
Net-Results
7.9
Integration with Microsoft Dynamics CRM
Cordial
Net-Results
7.0
Integration with SugarCRM
Cordial
Net-Results
8.1

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Net-Results

  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
Ken Barber | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Net-Results

  • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
  • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
Christine Magnuson | TrustRadius Reviewer

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Net-Results

Net-Results 9.0
Based on 4 answers
Net-Results does what we need and is straightforward to use. Their team has been very responsive to our requests and great to work with.
Megan Sheehan | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

Net-Results

Net-Results 7.5
Based on 3 answers
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
Lee Germeroth | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Net-Results

We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team. When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint
Todd Last | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Net-Results

  • Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
  • Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
  • Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
Gregory Smith | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cordial Editions & Modules

Additional Pricing Details

Net-Results

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Net-Results Editions & Modules

Edition
One Price Full Platform$8001
  1. Annual agreement, up to 25,000 Contacts or 60,000 Sends
Additional Pricing Details
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.

Rating Summary

Likelihood to Recommend

Cordial
8.0
Net-Results
8.0

Likelihood to Renew

Cordial
Net-Results
9.0

Usability

Cordial
Net-Results
7.5

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