Cordial vs Oracle Siebel Enterprise Marketing Suite (discontinued)

Likelihood to Recommend

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

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If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.

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Verified User

Employee in Marketing

Insurance Company, 501-1000 employees

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Feature Rating Comparison

Cordial

Oracle Siebel Enterprise Marketing Suite (discontinued)

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

Oracle Siebel Enterprise Marketing Suite (discontinued)

Dashboards

Standard reports

Custom reports

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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Seamless customer communication
Easy access to account history and pertinent information
Training materials provided and is easily implemented
Sales analytics and data
Overall sales

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Kenyata Garner

Customer Service and Quality Assurance Sup

River Spirit Casino ResortRetail, 1001-5000 employees

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Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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Siebel EMS tools have a long learning curve and are not very easy to use.
Siebel products do not integrate very well with thirds party products/services.

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Gaurav Gautam

Head- Analytics and Data Science

Digital Marketing and eCommerceHospitality, 201-500 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Oracle Siebel Enterprise Marketing Suite (discontinued) 10.0

Based on 1 answer

A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team

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Verified User

Employee in Marketing

Insurance Company, 501-1000 employees

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Alternatives Considered

Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

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I would say honestly they are both really good programs. They would compliment each other quite well if they weren't competition. They both offer great opportunities for success and both have areas which need improvement. Overall, however, they are worth a shot.

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Kenyata Garner

Customer Service and Quality Assurance Sup

River Spirit Casino ResortRetail, 1001-5000 employees

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Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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It has increased the business tactics as we have added more clients who wish to use this technology.

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Lokesh Yadav

Systems Engineer

InfosysInformation Technology and Services, 10,001+ employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Cordial

Oracle Siebel Enterprise Marketing Suite (discontinued)

Cordial

Oracle Siebel Enterprise Marketing Suite (discontinued)

Cordial vs Oracle Siebel Enterprise Marketing Suite (discontinued)

Cordial

Oracle Siebel Enterprise Marketing Suite (discontinued)

Feature Rating Comparison

Email & Online Marketing

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Reporting & Analytics

Dashboards

Standard reports

Custom reports

Pros

Cons

Likelihood to Renew

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Likelihood to Renew

Add comparison