What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
52 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 52 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.4
Cordial
74%
Oracle Siebel Enterprise Marketing Suite (discontinued)
Feature Set Not Supported
N/A
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
N/A
0 Ratings
Dynamic content

6.3
63%
5 Ratings
N/A
0 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings
N/A
0 Ratings
Landing pages

10.0
100%
1 Rating
N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings
Mobile optimization

7.5
75%
5 Ratings
N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings
N/A
0 Ratings
List management

7.5
75%
5 Ratings
N/A
0 Ratings
Triggered drip sequences

9.3
93%
4 Ratings
N/A
0 Ratings
Reporting & Analytics

7.0
Cordial
70%
Oracle Siebel Enterprise Marketing Suite (discontinued)
Feature Set Not Supported
N/A
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings
N/A
0 Ratings
Standard reports

6.5
65%
5 Ratings
N/A
0 Ratings
Custom reports

6.0
60%
5 Ratings
N/A
0 Ratings
Attribute Ratings
- Oracle Siebel Enterprise Marketing Suite (discontinued) is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
8.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
80%
5 Ratings
Likelihood to Renew

Cordial
N/A
0 Ratings
10.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
100%
1 Rating
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Oracle Siebel Enterprise Marketing Suite (discontinued)
If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.

Verified User
Employee in Marketing
Insurance Company, 501-1000 employeesPros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Oracle Siebel Enterprise Marketing Suite (discontinued)
- Enhances the workflow
- Provide personalization
- Availability
- Offers solution strategies
Case Advocate
Community TaxFinancial Services, 501-1000 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesOracle Siebel Enterprise Marketing Suite (discontinued)
- I would have to say that there have been times when a customer's information has vanished, it can be chalked up to a technical error but, when in business, it can be detrimental for future or potential customers, or business partners.
- My biggest issue as with some other CRMS is what I call the "slug crawl." It is certainly an issue anytime a program isn't running properly. A sluggish program is no exception. The last thing you want to deal with is a program that refuses to load and or runs slowly, then everything becomes the dreaded waiting game, where more often than not, no-one wins, especially not the business.
Customer Service and Quality Assurance Sup
River Spirit Casino ResortRetail, 1001-5000 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Oracle Siebel Enterprise Marketing Suite (discontinued)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Cordial
No score
No answers yet
No answers on this topic
Oracle Siebel Enterprise Marketing Suite (discontinued)
Oracle Siebel Enterprise Marketing Suite (discontinued) 10.0
Based on 1 answer
A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team

Verified User
Employee in Marketing
Insurance Company, 501-1000 employeesAlternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesOracle Siebel Enterprise Marketing Suite (discontinued)
Salesforce is easier to use and more open source and available for external integrations.
Head- Analytics and Data Science
Digital Marketing and eCommerceHospitality, 201-500 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Oracle Siebel Enterprise Marketing Suite (discontinued)
- It has increased the business tactics as we have added more clients who wish to use this technology.
Systems Engineer
InfosysInformation Technology and Services, 10,001+ employees