What users are saying about
7 Ratings
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Score 6.1 out of 100
32 Ratings
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Score 8 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Pega Customer Decision Hub

PRPC is a BPM and Case management suite from Pega Systems. Pega is a comprehensive suite which offers a unique theme of BPM development in the market. A no-coding approach based on rules with inheritance makes Pega a very powerful product but is very difficult to learn. Even, if we go to Pegasystems for training, we have to work on a project at least for a year to have some confidence. Areas where it requires improvements:1) One of the first things that client's IT department questions about is proprietary BLOB column in PRPC, for them, it is a disadvantage, but as we all know BLOB is what makes the highly complex data model of any BPM application fit inside to a common schema which eliminates the help of a DBA. 2) Another area of improvement is: when using the wizards to generate rules (such as the connector wizards) you have to be careful about the level of coupling between the work object's data model and the interface's data model. This can also create maintenance issues.3) The complete Pega suite of products have a long time to develop and deploy and it can be easily done using other low-cost software.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.5
Pega Customer Decision Hub
WYSIWYG email editor
Cordial
4.0
Pega Customer Decision Hub
Dynamic content
Cordial
6.3
Pega Customer Decision Hub
Ability to test dynamic content
Cordial
6.8
Pega Customer Decision Hub
Landing pages
Cordial
10.0
Pega Customer Decision Hub
A/B testing
Cordial
7.0
Pega Customer Decision Hub
Mobile optimization
Cordial
7.5
Pega Customer Decision Hub
Email deliverability reporting
Cordial
8.8
Pega Customer Decision Hub
List management
Cordial
7.5
Pega Customer Decision Hub
Triggered drip sequences
Cordial
9.3
Pega Customer Decision Hub

Reporting & Analytics

Cordial
7.0
Pega Customer Decision Hub
Dashboards
Cordial
8.5
Pega Customer Decision Hub
Standard reports
Cordial
6.5
Pega Customer Decision Hub
Custom reports
Cordial
6.0
Pega Customer Decision Hub

Sales Force Automation

Cordial
Pega Customer Decision Hub
7.6
Customer data management / contact management
Cordial
Pega Customer Decision Hub
7.0
Workflow management
Cordial
Pega Customer Decision Hub
8.0
Territory management
Cordial
Pega Customer Decision Hub
6.5
Opportunity management
Cordial
Pega Customer Decision Hub
8.0
Integration with email client (e.g., Outlook or Gmail)
Cordial
Pega Customer Decision Hub
7.3
Interaction tracking
Cordial
Pega Customer Decision Hub
9.0

Customer Service & Support

Cordial
Pega Customer Decision Hub
8.7
Case management
Cordial
Pega Customer Decision Hub
9.0
Call center management
Cordial
Pega Customer Decision Hub
9.0
Help desk management
Cordial
Pega Customer Decision Hub
8.2

Marketing Automation

Cordial
Pega Customer Decision Hub
8.0
Lead management
Cordial
Pega Customer Decision Hub
8.0
Email marketing
Cordial
Pega Customer Decision Hub
8.0

CRM Project Management

Cordial
Pega Customer Decision Hub
8.0
Task management
Cordial
Pega Customer Decision Hub
8.4
Reporting
Cordial
Pega Customer Decision Hub
7.7

CRM Reporting & Analytics

Cordial
Pega Customer Decision Hub
8.0
Pipeline visualization
Cordial
Pega Customer Decision Hub
8.1
Customizable reports
Cordial
Pega Customer Decision Hub
8.0

Customization

Cordial
Pega Customer Decision Hub
7.7
Custom fields
Cordial
Pega Customer Decision Hub
8.0
Custom objects
Cordial
Pega Customer Decision Hub
8.0
Scripting environment
Cordial
Pega Customer Decision Hub
8.0
API for custom integration
Cordial
Pega Customer Decision Hub
7.0

Security

Cordial
Pega Customer Decision Hub
8.0
Single sign-on capability
Cordial
Pega Customer Decision Hub
8.0
Role-based user permissions
Cordial
Pega Customer Decision Hub
8.0

Social CRM

Cordial
Pega Customer Decision Hub
7.7
Social data
Cordial
Pega Customer Decision Hub
7.8
Social engagement
Cordial
Pega Customer Decision Hub
7.5

Integrations with 3rd-party Software

Cordial
Pega Customer Decision Hub
7.0
Marketing automation
Cordial
Pega Customer Decision Hub
7.0

Platform

Cordial
Pega Customer Decision Hub
8.2
Mobile access
Cordial
Pega Customer Decision Hub
8.2

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Pega Customer Decision Hub

  • Ability to design custom integrated campaigns
  • Analytics to provide key insights and ability to tune your campaign accordingly
  • Ability to design agent workflows
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Pega Customer Decision Hub

  • Pega Customer Engagement Suite is ready to use out of the box with several features, but custom development is always needed.
  • Although new features can be quickly implemented, they have to go through a screening Business analysis process, QA screening and SCRUM based development.
  • Pega eliminates the need for custom code, but there are rare cases where an specific requirement has little to no support from Pega, and implementing custom code can break OOB functionality and make the system unstable.
David A. Herrera | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Pega Customer Decision Hub

We evaluated Marketo as another potential customer engagement partner but felt that they did not offer nearly the same flexibility in terms of process management that Pega did. Also, Pega seems to be years ahead of Marketo when it comes to leveraging AI for decision making and predictive analytics.
John Silva, MBA | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Pega Customer Decision Hub

  • Reduction in Admin cost through automation.
  • Achieve efficiency in the customer service operations.
  • Pega's capability for quick time to Market helped us keep the system up to date specifically relating to compliance requirements which has stricter implementation timelines.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cordial Editions & Modules

Additional Pricing Details

Pega Customer Decision Hub

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pega Customer Decision Hub Editions & Modules

Edition
Unified Messaging$145.001
Case Management$97.001
Enterprise$165.001
Digital Customer Engagement$260.001
  1. Per User Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Cordial
6.1
Pega Customer Decision Hub
8.0

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