Cordial vs. Privy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.8 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Privy
Score 9.3 out of 10
N/A
Privy in Boston is designed to enable online stores to capture more emails and convert first-time visitors into customers using the company's integrated suite of web conversion and email marketing tools.N/A
Pricing
CordialPrivy
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CordialPrivy
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
CordialPrivy
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
5 Ratings
9% below category average
Privy
-
Ratings
WYSIWYG email editor4.04 Ratings00 Ratings
Dynamic content6.35 Ratings00 Ratings
Ability to test dynamic content6.85 Ratings00 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing7.04 Ratings00 Ratings
Mobile optimization7.55 Ratings00 Ratings
Email deliverability reporting8.44 Ratings00 Ratings
List management7.55 Ratings00 Ratings
Triggered drip sequences9.34 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
5 Ratings
10% below category average
Privy
-
Ratings
Dashboards8.55 Ratings00 Ratings
Standard reports6.55 Ratings00 Ratings
Custom reports6.05 Ratings00 Ratings
Best Alternatives
CordialPrivy
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CordialPrivy
Likelihood to Recommend
6.0
(5 ratings)
8.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
CordialPrivy
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Read full review
Privy
Adding Privy to your ecommerce store is a no brainer. You can very quickly increase your on-site email acquisition conversion rate through the Spin To Win wheel and other templates that Privy offers. You can also use it for additional on-site messaging like announcement bars and landing pages
Read full review
Pros
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Read full review
Privy
  • Segments website visitors to your site: It can recognize who has been to your website once or many times. It allows you to present an offer to different user groups, present an offer, and then capture their email address.
  • Provides flexible opt-in form options: Embedded opt-in forms, pop-ups. bars at the top of your site. You can redirect to a landing page or a thank you window, create a form that takes up the entire screen, provide an offer at the end, or simply thank users for their information.
  • Easy user experience: Different options for designs, easy drag + drop builder. Easy installation, trackable results.
  • Support their users: Holy cricket. Their support is so helpful. Privy was one of the first software companies that I've encountered that has really gone above and beyond for my team.
  • Measurability: Privy understands that digital marketers want to track - They want to be able to split-test their options, track their results - not only views but conversions and $ conversions. Privy gives its users this ability.
Read full review
Cons
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Read full review
Privy
  • It gets some getting used to setting up emails with pictures.
  • Service isn't cheap but you get what you pay for.
Read full review
Likelihood to Renew
Cordial
No answers on this topic
Privy
  • Flexible options: The software allows so many different kinds of opt-in form solutions: Full-page, pop-up, bar at the top of the page, embedded, etc.
  • Easy UX: This software is easy to use for just about anyone on my team. It's easy to implement and work with. Design, form field determination, and integration is all relatively very easy to perform.
  • Great support: We've had in-person calls with their support team, and they've been answer specific questions and offer relevant strategies. They've been willing to get on the phone with me and my clients to help us solve problems.
  • Multiple integrations - No matter what CRM you're using, there's likely a way to integrate Privy forms into it.
  • Easy installation on sites: Just a strip of code.
  • Visible, measurable results: Tracking and data with visits, conversion events, and conversion $ tracked to the forms.
Read full review
Usability
Cordial
No answers on this topic
Privy
Privy is very easy to use and is intuitive to new users. The templates they provide give you a head start on campaign builds and their customer success team is approachable and knowledgable about the product. You do not have to be a tech wizard to get rolling with Privy, but the results will make you feel that way.
Read full review
Support Rating
Cordial
No answers on this topic
Privy
The customer support team from Privy is incredible (shout out to Simone). Every person I have worked with has been knowledgable, helpful, polite, and responsive. They have a live chat feature and all CSRs do a great job.
Read full review
Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation
Read full review
Privy
After having used quite a few email marketing platforms, I can say out of all of them we like Privy the best. Privy's integration with the BigCommerce platform makes it much easier to use than the others we tried in the past and we are happy with the results we have gotten and their excellent customer support which is superior especially to Mailchimp which can only be reached by email.
Read full review
Return on Investment
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
Read full review
Privy
  • Positive impact for our clients - Our clients can see exactly how many views each opt-in has seen, how it has converted, and how much revenue has been generated from that opt-in and email sequence that it is linked to. (We have used this tool + paid traffic + email to generate more than $15k for some of our clients. And that's just one part of their marketing systems...That's about 150x ROI).
  • Positive impact for us - We only want to recommend and use tools that have proven use cases and conversions. This is true here - and it means that we can reliably recommend and use it as a tool to grow revenue for our clients in combination with paid traffic and email marketing. They also support their partners - that means we're more efficient. Time is money - so that's a win here, too.
Read full review
ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.