What users are saying about
7 Ratings
7 Ratings
7 Ratings
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Score 6 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.4

    Cordial

    74%

    Privy

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 9/9 features

    WYSIWYG email editor

    4.0
    40%
    4 Ratings
    N/A
    0 Ratings

    Dynamic content

    6.3
    63%
    5 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    6.8
    68%
    5 Ratings
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    7.0
    70%
    4 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.3
    93%
    4 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.0

    Cordial

    70%

    Privy

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 3/3 features

    Dashboards

    8.5
    85%
    5 Ratings
    N/A
    0 Ratings

    Standard reports

    6.5
    65%
    5 Ratings
    N/A
    0 Ratings

    Custom reports

    6.0
    60%
    5 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Privy is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.0

    Cordial

    60%
    5 Ratings
    8.0

    Privy

    80%
    3 Ratings

    Likelihood to Renew

    Cordial

    N/A
    0 Ratings
    10.0

    Privy

    100%
    1 Rating

    Usability

    Cordial

    N/A
    0 Ratings
    9.0

    Privy

    90%
    2 Ratings

    Support Rating

    Cordial

    N/A
    0 Ratings
    10.0

    Privy

    100%
    3 Ratings

    Likelihood to Recommend

    Cordial

    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
    Berlynn Pierce | TrustRadius Reviewer

    Privy

    Adding Privy to your ecommerce store is a no brainer. You can very quickly increase your on-site email acquisition conversion rate through the Spin To Win wheel and other templates that Privy offers. You can also use it for additional on-site messaging like announcement bars and landing pages
    John Laudisio | TrustRadius Reviewer

    Pros

    Cordial

    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.
    Nichole Aramapakul | TrustRadius Reviewer

    Privy

    • Segments website visitors to your site: It can recognize who has been to your website once or many times. It allows you to present an offer to different user groups, present an offer, and then capture their email address.
    • Provides flexible opt-in form options: Embedded opt-in forms, pop-ups. bars at the top of your site. You can redirect to a landing page or a thank you window, create a form that takes up the entire screen, provide an offer at the end, or simply thank users for their information.
    • Easy user experience: Different options for designs, easy drag + drop builder. Easy installation, trackable results.
    • Support their users: Holy cricket. Their support is so helpful. Privy was one of the first software companies that I've encountered that has really gone above and beyond for my team.
    • Measurability: Privy understands that digital marketers want to track - They want to be able to split-test their options, track their results - not only views but conversions and $ conversions. Privy gives its users this ability.
    page V | TrustRadius Reviewer

    Cons

    Cordial

    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.
    Anonymous | TrustRadius Reviewer

    Privy

    • It gets some getting used to setting up emails with pictures.
    • Service isn't cheap but you get what you pay for.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Cordial

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Privy

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Cordial

    No score
    No answers yet
    No answers on this topic

    Privy

    Privy 10.0
    Based on 1 answer
    • Flexible options: The software allows so many different kinds of opt-in form solutions: Full-page, pop-up, bar at the top of the page, embedded, etc.
    • Easy UX: This software is easy to use for just about anyone on my team. It's easy to implement and work with. Design, form field determination, and integration is all relatively very easy to perform.
    • Great support: We've had in-person calls with their support team, and they've been answer specific questions and offer relevant strategies. They've been willing to get on the phone with me and my clients to help us solve problems.
    • Multiple integrations - No matter what CRM you're using, there's likely a way to integrate Privy forms into it.
    • Easy installation on sites: Just a strip of code.
    • Visible, measurable results: Tracking and data with visits, conversion events, and conversion $ tracked to the forms.
    page V | TrustRadius Reviewer

    Usability

    Cordial

    No score
    No answers yet
    No answers on this topic

    Privy

    Privy 9.0
    Based on 2 answers
    Privy is very easy to use and is intuitive to new users. The templates they provide give you a head start on campaign builds and their customer success team is approachable and knowledgable about the product. You do not have to be a tech wizard to get rolling with Privy, but the results will make you feel that way.
    John Laudisio | TrustRadius Reviewer

    Support Rating

    Cordial

    No score
    No answers yet
    No answers on this topic

    Privy

    Privy 10.0
    Based on 3 answers
    The customer support team from Privy is incredible (shout out to Simone). Every person I have worked with has been knowledgable, helpful, polite, and responsive. They have a live chat feature and all CSRs do a great job.
    John Laudisio | TrustRadius Reviewer

    Alternatives Considered

    Cordial

    Cordial by far has the best UI for simple navigation
    Anonymous | TrustRadius Reviewer

    Privy

    After having used quite a few email marketing platforms, I can say out of all of them we like Privy the best. Privy's integration with the BigCommerce platform makes it much easier to use than the others we tried in the past and we are happy with the results we have gotten and their excellent customer support which is superior especially to Mailchimp which can only be reached by email.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Cordial

    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Mohammed Anzil | TrustRadius Reviewer

    Privy

    • Positive impact for our clients - Our clients can see exactly how many views each opt-in has seen, how it has converted, and how much revenue has been generated from that opt-in and email sequence that it is linked to. (We have used this tool + paid traffic + email to generate more than $15k for some of our clients. And that's just one part of their marketing systems...That's about 150x ROI).
    • Positive impact for us - We only want to recommend and use tools that have proven use cases and conversions. This is true here - and it means that we can reliably recommend and use it as a tool to grow revenue for our clients in combination with paid traffic and email marketing. They also support their partners - that means we're more efficient. Time is money - so that's a win here, too.
    page V | TrustRadius Reviewer

    Screenshots

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