What users are saying about
7 Ratings
4 Ratings
7 Ratings
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Score 7.9 out of 100
4 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Privy

Privy is a great software for anyone who wants to turn their visitors into a relationship. Here's the deal: Websites can convert from 1-4% (great ones can convert at 10%), and landing pages can convert up to 30% (great ones can convert higher). What happens to that other 70-99%? That's what email capture is for. It's vital for every site, business, and store owner to provide an offer and collect email information... So that you can develop the relationship through email marketing. Privy is well suited to users at many different levels because of its flexibility and customization ability. I rarely say "everyone" should be doing a particular thing or another...Marketing plans usually mandate tailor-based solutions for specific problems... But in this case, it's hard to imagine anyone who wouldn't be able to use this software. Though, those who are driving paid traffic to their site and a strong offer will see greater conversion. Those who have no offer, a poor offer, bad branding, and low traffic may see a poor result using this software...
page V | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Privy
WYSIWYG email editor
Cordial
4.0
Privy
Dynamic content
Cordial
6.3
Privy
Ability to test dynamic content
Cordial
6.8
Privy
Landing pages
Cordial
10.0
Privy
A/B testing
Cordial
7.0
Privy
Mobile optimization
Cordial
7.5
Privy
Email deliverability reporting
Cordial
8.4
Privy
List management
Cordial
7.5
Privy
Triggered drip sequences
Cordial
9.3
Privy

Reporting & Analytics

Cordial
7.0
Privy
Dashboards
Cordial
8.5
Privy
Standard reports
Cordial
6.5
Privy
Custom reports
Cordial
6.0
Privy

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Privy

  • Privy is phenomenally user friendly, email campaigns are very easy to create.
  • Privy has great customer service and implementation, our rep is Melissa who went above and beyond in getting everything setup.
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Privy

  • Their A/B test option needs a little improvement - It can be hard to find where the second design is so that you can edit it.
  • Their embeddable forms need greater flexibility - To be GDPR compliant, you need the ability to give granular user options and provide a few checkboxes. Our team has to use other embed options or create custom HTML for our Euro users.
  • Social support group - Right now the software doesn't have a social group. They have a slack channel for partners but they don't have a social group for users. (common for most software these days to connect users to one another).
page V | TrustRadius Reviewer

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Privy

Privy 10.0
Based on 1 answer
  • Flexible options: The software allows so many different kinds of opt-in form solutions: Full-page, pop-up, bar at the top of the page, embedded, etc.
  • Easy UX: This software is easy to use for just about anyone on my team. It's easy to implement and work with. Design, form field determination, and integration is all relatively very easy to perform.
  • Great support: We've had in-person calls with their support team, and they've been answer specific questions and offer relevant strategies. They've been willing to get on the phone with me and my clients to help us solve problems.
  • Multiple integrations - No matter what CRM you're using, there's likely a way to integrate Privy forms into it.
  • Easy installation on sites: Just a strip of code.
  • Visible, measurable results: Tracking and data with visits, conversion events, and conversion $ tracked to the forms.
page V | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

Privy

Privy 9.0
Based on 1 answer
Super easy - Choosing the form fields - easySetting up the entire form - easy Integration with other crms - easy Designing the forms - relatively easy Measurement - very visible Support - greatThe only thing it lacks is a little more visibility in the B variations of A/B tests and the price - It's very low at first, but the more that you earn off of your pop-ups, the more that they will charge you. However, even compared to the revenue gained, this cost is not much.
page V | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Privy

Privy 10.0
Based on 2 answers
  • Real people! We've got email addresses for real people inside the company, who have been more than willing to help us.
  • Personal calls available - We have been on the phone with members of their team to get our problems resolved.
  • Quick resolution - we were able to get our questions answered quickly and help with implementation.
  • Flexibility - We've found that they've been very flexible in their solutions to our problems.
page V | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Privy

After having used quite a few email marketing platforms, I can say out of all of them we like Privy the best. Privy's integration with the BigCommerce platform makes it much easier to use than the others we tried in the past and we are happy with the results we have gotten and their excellent customer support which is superior especially to Mailchimp which can only be reached by email.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Privy

  • We have had better conversion rates on our emails.
  • We spend less time creating email marketing campaigns that look professional.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Privy

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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