7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 4 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.4
Cordial
74%
Punchh
Feature Set Not Supported
N/A
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
N/A
0 Ratings
Dynamic content

6.3
63%
5 Ratings
N/A
0 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings
N/A
0 Ratings
Landing pages

10.0
100%
1 Rating
N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings
Mobile optimization

7.5
75%
5 Ratings
N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings
N/A
0 Ratings
List management

7.5
75%
5 Ratings
N/A
0 Ratings
Triggered drip sequences

9.3
93%
4 Ratings
N/A
0 Ratings
Reporting & Analytics

7.0
Cordial
70%
Punchh
Feature Set Not Supported
N/A
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings
N/A
0 Ratings
Standard reports

6.5
65%
5 Ratings
N/A
0 Ratings
Custom reports

6.0
60%
5 Ratings
N/A
0 Ratings
Attribute Ratings
- Punchh is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
9.9
Punchh
99%
2 Ratings
Support Rating

Cordial
N/A
0 Ratings
9.6
Punchh
96%
3 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Punchh
We launched the program quickly and on schedule, Punchh has continued to evolve and enhance to adapt to our changing business needs, importantly developing integrations with other key partners —Olo, PAR Brink POS. I think it's ideal for a brand of our size with under 200 locations, perhaps for a chain of more than 2,000 locations, it could be worth considering building an in-house solution as a potential cost saving.
Digital Marketing Manager
Fazoli's System Management, LLCRestaurants, 1001-5000 employees
Pros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Punchh
- Reward-based App material. Punchh is great platform for reward tracking and fulfillment. I have not found one that does a better job at customer loyalty.
Digitial Media Manager
Taco John's International, Inc.Marketing and Advertising, 1-10 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesPunchh
- Look carefully into the integrations, find out exactly what is possible. We launched when we had Monkey Media as our online ordering tool, although it was integrated, we ended up having to move to Olo just because it was such a stronger integration.
- I would re-think having Facebook as an option to allow registration and signup to our app. This was recommended by Punchh, but we ended up getting so many out of date email addresses in our system that were associated with the Facebook account.
- One thing we wanted to launch with was a gift card integration, but due to Punchh not being PCI compliant, and due to other technological limitations, that's not something we've been able to bring into our loyalty app, which would be nice to have.
Digital Marketing Manager
Fazoli's System Management, LLCRestaurants, 1001-5000 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Punchh
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Support Rating
Cordial
No score
No answers yet
No answers on this topic
Punchh
Punchh 9.6
Based on 3 answers
The customer success people are not as invested as it seems they should be in their clients' business, at least not for the amount of money the platform costs. I am always looking for best practices to be provided or at least discussed with my AM, and she doesn't ever seem to care about what others are doing in my industry.
Digitial Media Manager
Taco John's International, Inc.Marketing and Advertising, 1-10 employees
Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesPunchh
We were looking for a partner who would help us get a loyalty program and a mobile app launched quickly, Punchh delivered our app on-time, the cost was very competitive and Punchh was being used by similarly sized brands in the restaurant industry. The integrations were in place and Punchh offered the Product functionality and performance we were looking for.
Digital Marketing Manager
Fazoli's System Management, LLCRestaurants, 1001-5000 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Punchh
- We brought in over $7M from the app use alone in Q1 & Q2 of 2019.
- It costs a ton to keep up, especially the more modules you subscribe to. Our (not so fancy price tier) price was about $100K for 2019.
Digitial Media Manager
Taco John's International, Inc.Marketing and Advertising, 1-10 employees