What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
45 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.7 out of 100
Based on 45 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.4
Cordial
74%
Sprinklr Modern Marketing & Advertising
Feature Set Not Supported
N/A
Cordial ranks higher in 9/9 features
Cordial ranks higher in 9/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
N/A
0 Ratings
Dynamic content

6.3
63%
5 Ratings
N/A
0 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings
N/A
0 Ratings
Landing pages

10.0
100%
1 Rating
N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings
Mobile optimization

7.5
75%
5 Ratings
N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings
N/A
0 Ratings
List management

7.5
75%
5 Ratings
N/A
0 Ratings
Triggered drip sequences

9.3
93%
4 Ratings
N/A
0 Ratings
Reporting & Analytics

7.0
Cordial
70%
Sprinklr Modern Marketing & Advertising
Feature Set Not Supported
N/A
Cordial ranks higher in 3/3 features
Cordial ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings
N/A
0 Ratings
Standard reports

6.5
65%
5 Ratings
N/A
0 Ratings
Custom reports

6.0
60%
5 Ratings
N/A
0 Ratings
Content Creation

Cordial
Feature Set Not Supported
N/A
8.1
Sprinklr Modern Marketing & Advertising
81%
Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features
Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features
Ideation

N/A
0 Ratings
7.0
70%
4 Ratings
Approval workflows

N/A
0 Ratings
9.0
90%
3 Ratings
Content collaboration

N/A
0 Ratings
8.0
80%
6 Ratings
Content calendar

N/A
0 Ratings
9.0
90%
4 Ratings
Network for content licensing/production

N/A
0 Ratings
7.3
73%
1 Rating
Content Publishing

Cordial
Feature Set Not Supported
N/A
7.9
Sprinklr Modern Marketing & Advertising
79%
Sprinklr Modern Marketing & Advertising ranks higher in 6/6 features
Sprinklr Modern Marketing & Advertising ranks higher in 6/6 features
Content hub

N/A
0 Ratings
6.5
65%
5 Ratings
Forms / Gated content

N/A
0 Ratings
8.0
80%
3 Ratings
Embedded CTAs

N/A
0 Ratings
8.0
80%
2 Ratings
Content distribution

N/A
0 Ratings
9.0
90%
5 Ratings
Content promotion

N/A
0 Ratings
8.5
85%
5 Ratings
Content automation

N/A
0 Ratings
7.5
75%
5 Ratings
Content Reporting & Analytics

Cordial
Feature Set Not Supported
N/A
7.4
Sprinklr Modern Marketing & Advertising
74%
Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features
Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features
Audience profiling and targeting

N/A
0 Ratings
5.5
55%
7 Ratings
Closed-loop tracking and reporting

N/A
0 Ratings
8.0
80%
6 Ratings
Content performance analytics

N/A
0 Ratings
7.5
75%
7 Ratings
Campaign optimization dashboard

N/A
0 Ratings
7.5
75%
5 Ratings
Competitive analytics

N/A
0 Ratings
8.5
85%
6 Ratings
Attribute Ratings
- Sprinklr Modern Marketing & Advertising is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
7.4
Sprinklr Modern Marketing & Advertising
74%
16 Ratings
Support Rating

Cordial
N/A
0 Ratings
8.4
Sprinklr Modern Marketing & Advertising
84%
28 Ratings
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Sprinklr Modern Marketing & Advertising
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.

Verified User
Strategist in Marketing
Retail Company, 10,001+ employeesPros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Sprinklr Modern Marketing & Advertising
- Great personal attention from our account executive. They tried their best to coach and onboarding.
- Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
- Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Senior Business Solutions Owner for Marketing Technology
Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & TexasHospital & Health Care, 5001-10,000 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesSprinklr Modern Marketing & Advertising
- It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Marketing Specialist
The Marketing SpecialistMarketing and Advertising, 1-10 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Sprinklr Modern Marketing & Advertising
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Support Rating
Cordial
No score
No answers yet
No answers on this topic
Sprinklr Modern Marketing & Advertising
Sprinklr Modern Marketing & Advertising 8.4
Based on 28 answers
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.

Verified User
Analyst in Marketing
Marketing and Advertising Company, 10,001+ employeesAlternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesSprinklr Modern Marketing & Advertising
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
Head of Paid Media & Social Media Consultant, Strategist
neulandherzer (client: EGGER Group)Internet, 51-200 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Sprinklr Modern Marketing & Advertising
- Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
- Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
- In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
- The price of the tool is very high so I'm not sure that the ROI is 1 to 1

Verified User
Strategist in Marketing
Retail Company, 10,001+ employees