Cordial vs Sprinklr Modern Marketing

Likelihood to Recommend

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.

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Berlynn Pierce

CRM & Email Marketing

1-800 CONTACTSConsumer Goods, 1001-5000 employees

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Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform

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Verified User

Analyst in Marketing

Marketing and Advertising Company, 10,001+ employees

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Feature Rating Comparison

Cordial

Sprinklr Modern Marketing

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

Sprinklr Modern Marketing

Dashboards

Standard reports

Custom reports

Cordial

Sprinklr Modern Marketing

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Cordial

Sprinklr Modern Marketing

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Cordial

Sprinklr Modern Marketing

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

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Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

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Allows you to share and suggest pieces of content to other entities within the organization.
Has great reporting with lots of filters to drill down to the information you need.
It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.

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Corey Walker

Marketing Specialist

The Marketing SpecialistMarketing and Advertising, 1-10 employees

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Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

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Slow UI/UX. Tends to hang and takes a while to load.
Social listening capabilities are extremely lacking.
Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.

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Verified User

Manager in Marketing

Oil & Energy Company, 5001-10,000 employees

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Support Rating

No score

No answers yet

No answers on this topic

Sprinklr Modern Marketing 6.8

Based on 10 answers

At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested

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Marena Bitz

Social Media Strategist

MGM Resorts InternationalOnline Media, 10,001+ employees

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Alternatives Considered

Cordial by far has the best UI for simple navigation

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Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

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I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform.

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Alejandro Mac Swiney

Regional Brand Marketing Manager Latin America

Milwaukee ToolUtilities, 1001-5000 employees

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Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

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Our share of voice was able to increase on certain topics
We were able to build a more effective strategy around content
Gaining more followers

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Verified User

Analyst in Marketing

Marketing and Advertising Company, 10,001+ employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Cordial

Sprinklr Modern Marketing

Cordial

Sprinklr Modern Marketing

Likelihood to Recommend

Cordial

Sprinklr Modern Marketing

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Cordial

Sprinklr Modern Marketing

Cons

Cordial

Sprinklr Modern Marketing

Support Rating

Cordial

Sprinklr Modern Marketing

Alternatives Considered

Cordial

Sprinklr Modern Marketing

Return on Investment

Cordial

Sprinklr Modern Marketing

Screenshots

Cordial

Sprinklr Modern Marketing

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison