What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Sprinklr Modern Marketing

Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Sprinklr Modern Marketing
WYSIWYG email editor
Cordial
4.0
Sprinklr Modern Marketing
Dynamic content
Cordial
6.3
Sprinklr Modern Marketing
Ability to test dynamic content
Cordial
6.8
Sprinklr Modern Marketing
Landing pages
Cordial
10.0
Sprinklr Modern Marketing
A/B testing
Cordial
7.0
Sprinklr Modern Marketing
Mobile optimization
Cordial
7.5
Sprinklr Modern Marketing
Email deliverability reporting
Cordial
8.4
Sprinklr Modern Marketing
List management
Cordial
7.5
Sprinklr Modern Marketing
Triggered drip sequences
Cordial
9.3
Sprinklr Modern Marketing

Reporting & Analytics

Cordial
7.0
Sprinklr Modern Marketing
Dashboards
Cordial
8.5
Sprinklr Modern Marketing
Standard reports
Cordial
6.5
Sprinklr Modern Marketing
Custom reports
Cordial
6.0
Sprinklr Modern Marketing

Content Creation

Cordial
Sprinklr Modern Marketing
7.8
Ideation
Cordial
Sprinklr Modern Marketing
7.8
Approval workflows
Cordial
Sprinklr Modern Marketing
6.8
Content collaboration
Cordial
Sprinklr Modern Marketing
8.8
Content calendar
Cordial
Sprinklr Modern Marketing
8.3
Network for content licensing/production
Cordial
Sprinklr Modern Marketing
7.3

Content Publishing

Cordial
Sprinklr Modern Marketing
6.5
Content hub
Cordial
Sprinklr Modern Marketing
9.4
Forms / Gated content
Cordial
Sprinklr Modern Marketing
5.5
Embedded CTAs
Cordial
Sprinklr Modern Marketing
1.8
Content distribution
Cordial
Sprinklr Modern Marketing
7.9
Content promotion
Cordial
Sprinklr Modern Marketing
6.6
Content automation
Cordial
Sprinklr Modern Marketing
7.7

Content Reporting & Analytics

Cordial
Sprinklr Modern Marketing
8.2
Audience profiling and targeting
Cordial
Sprinklr Modern Marketing
8.4
Closed-loop tracking and reporting
Cordial
Sprinklr Modern Marketing
8.4
Content performance analytics
Cordial
Sprinklr Modern Marketing
8.6
Campaign optimization dashboard
Cordial
Sprinklr Modern Marketing
7.9
Competitive analytics
Cordial
Sprinklr Modern Marketing
7.6

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
Corey Walker | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
Anonymous | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Sprinklr Modern Marketing

Sprinklr Modern Marketing 6.8
Based on 10 answers
At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested
Marena Bitz | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform.
Alejandro Mac Swiney | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Our share of voice was able to increase on certain topics
  • We were able to build a more effective strategy around content
  • Gaining more followers
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cordial
8.0
Sprinklr Modern Marketing
7.3

Support Rating

Cordial
Sprinklr Modern Marketing
6.8

Add comparison