Cordial vs Sprinklr Modern Marketing & Advertising

What users are saying about

Score 6 out of 10

Based on 7 reviews and ratings

Score 7.7 out of 10

Based on 45 reviews and ratings

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Feature Set Ratings

Email & Online Marketing

7.4

Cordial

74%

Sprinklr Modern Marketing & Advertising

Feature Set Not Supported

N/A

Cordial ranks higher in 9/9 features

WYSIWYG email editor

4.0

40%

4 Ratings

N/A

0 Ratings

Dynamic content

6.3

63%

5 Ratings

N/A

0 Ratings

Ability to test dynamic content

6.8

68%

5 Ratings

N/A

0 Ratings

Landing pages

10.0

100%

1 Rating

N/A

0 Ratings

A/B testing

7.0

70%

4 Ratings

N/A

0 Ratings

Mobile optimization

7.5

75%

5 Ratings

N/A

0 Ratings

Email deliverability reporting

8.4

84%

8 Ratings

N/A

0 Ratings

List management

7.5

75%

5 Ratings

N/A

0 Ratings

Triggered drip sequences

9.3

93%

4 Ratings

N/A

0 Ratings

Reporting & Analytics

7.0

Cordial

70%

Sprinklr Modern Marketing & Advertising

Feature Set Not Supported

N/A

Cordial ranks higher in 3/3 features

Dashboards

8.5

85%

5 Ratings

N/A

0 Ratings

Standard reports

6.5

65%

5 Ratings

N/A

0 Ratings

Custom reports

6.0

60%

5 Ratings

N/A

0 Ratings

Content Creation

Cordial

Feature Set Not Supported

N/A

8.1

Sprinklr Modern Marketing & Advertising

81%

Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

Ideation

N/A

0 Ratings

7.0

70%

4 Ratings

Approval workflows

N/A

0 Ratings

9.0

90%

3 Ratings

Content collaboration

N/A

0 Ratings

8.0

80%

6 Ratings

Content calendar

N/A

0 Ratings

9.0

90%

4 Ratings

Network for content licensing/production

N/A

0 Ratings

7.3

73%

1 Rating

Content Publishing

Cordial

Feature Set Not Supported

N/A

7.9

Sprinklr Modern Marketing & Advertising

79%

Sprinklr Modern Marketing & Advertising ranks higher in 6/6 features

Content hub

N/A

0 Ratings

6.5

65%

5 Ratings

Forms / Gated content

N/A

0 Ratings

8.0

80%

3 Ratings

Embedded CTAs

N/A

0 Ratings

8.0

80%

2 Ratings

Content distribution

N/A

0 Ratings

9.0

90%

5 Ratings

Content promotion

N/A

0 Ratings

8.5

85%

5 Ratings

Content automation

N/A

0 Ratings

7.5

75%

5 Ratings

Content Reporting & Analytics

Cordial

Feature Set Not Supported

N/A

7.4

Sprinklr Modern Marketing & Advertising

74%

Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

Audience profiling and targeting

N/A

0 Ratings

5.5

55%

7 Ratings

Closed-loop tracking and reporting

N/A

0 Ratings

8.0

80%

6 Ratings

Content performance analytics

N/A

0 Ratings

7.5

75%

7 Ratings

Campaign optimization dashboard

N/A

0 Ratings

7.5

75%

5 Ratings

Competitive analytics

N/A

0 Ratings

8.5

85%

6 Ratings

Attribute Ratings

Sprinklr Modern Marketing & Advertising is rated higher in 1 area: Likelihood to Recommend

Cordial

60%

5 Ratings

7.4

Sprinklr Modern Marketing & Advertising

74%

16 Ratings

Cordial

N/A

0 Ratings

8.4

Sprinklr Modern Marketing & Advertising

84%

28 Ratings

Pros

Provides helpful desktop and mobile previews.
Sends emails reliably.
Allows for pretty robust audience rules.

Read full review

Nichole Aramapakul

Creative Marketing Director

Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees

View all 5 answers on this topic

Great personal attention from our account executive. They tried their best to coach and onboarding.
Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.

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Alissa Calomino

Senior Business Solutions Owner for Marketing Technology

Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & TexasHospital & Health Care, 5001-10,000 employees

View all 16 answers on this topic

Cons

Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
A lot of the templating must be built from scratch.
Deliverability insights (out of the box) could be expanded further.

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Verified User

Contributor in Marketing

Internet Company, 11-50 employees

View all 5 answers on this topic

It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!

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Corey Walker

Marketing Specialist

The Marketing SpecialistMarketing and Advertising, 1-10 employees

View all 16 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

—

Support Rating

No score

No answers yet

No answers on this topic

Sprinklr Modern Marketing & Advertising 8.4

Based on 28 answers

We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.

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Verified User

Analyst in Marketing

Marketing and Advertising Company, 10,001+ employees

View all 28 answers on this topic

Alternatives Considered

Cordial by far has the best UI for simple navigation

Read full review

Verified User

Professional in Marketing

Consumer Goods Company, 501-1000 employees

View all 5 answers on this topic

We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.

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Robert Lange

Head of Paid Media & Social Media Consultant, Strategist

neulandherzer (client: EGGER Group)Internet, 51-200 employees

View all 16 answers on this topic

Return on Investment

Best to manage your clients' business.
Not ideal for freelancers.

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Mohammed Anzil

Founder and Chief Editor

Social PositivesInternet, 1-10 employees

View all 5 answers on this topic

Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
The price of the tool is very high so I'm not sure that the ROI is 1 to 1

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Verified User

Strategist in Marketing

Retail Company, 10,001+ employees

View all 16 answers on this topic

Screenshots

See All (7) Cordial Screenshots

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Cordial

Sprinklr Modern Marketing & Advertising

Cordial

Sprinklr Modern Marketing & Advertising

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Cordial

Sprinklr Modern Marketing & Advertising

Dashboards

Standard reports

Custom reports

Cordial

Sprinklr Modern Marketing & Advertising

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Cordial

Sprinklr Modern Marketing & Advertising

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Cordial

Sprinklr Modern Marketing & Advertising

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Cordial

Sprinklr Modern Marketing & Advertising

Cordial

Sprinklr Modern Marketing & Advertising

Likelihood to Recommend

Cordial

Sprinklr Modern Marketing & Advertising

Pros

Cordial

Sprinklr Modern Marketing & Advertising

Cons

Cordial

Sprinklr Modern Marketing & Advertising

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Support Rating

Cordial

Sprinklr Modern Marketing & Advertising

Alternatives Considered

Cordial

Sprinklr Modern Marketing & Advertising

Return on Investment

Cordial

Sprinklr Modern Marketing & Advertising

Screenshots

Cordial

Sprinklr Modern Marketing & Advertising

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