What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100
45 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.4

    Cordial

    74%

    Sprinklr Modern Marketing & Advertising

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 9/9 features

    WYSIWYG email editor

    4.0
    40%
    4 Ratings
    N/A
    0 Ratings

    Dynamic content

    6.3
    63%
    5 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    6.8
    68%
    5 Ratings
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    7.0
    70%
    4 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.3
    93%
    4 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.0

    Cordial

    70%

    Sprinklr Modern Marketing & Advertising

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 3/3 features

    Dashboards

    8.5
    85%
    5 Ratings
    N/A
    0 Ratings

    Standard reports

    6.5
    65%
    5 Ratings
    N/A
    0 Ratings

    Custom reports

    6.0
    60%
    5 Ratings
    N/A
    0 Ratings

    Content Creation

    Cordial

    Feature Set Not Supported
    N/A
    8.1

    Sprinklr Modern Marketing & Advertising

    81%
    Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

    Ideation

    N/A
    0 Ratings
    7.0
    70%
    4 Ratings

    Approval workflows

    N/A
    0 Ratings
    9.0
    90%
    3 Ratings

    Content collaboration

    N/A
    0 Ratings
    8.0
    80%
    6 Ratings

    Content calendar

    N/A
    0 Ratings
    9.0
    90%
    4 Ratings

    Network for content licensing/production

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Content Publishing

    Cordial

    Feature Set Not Supported
    N/A
    7.9

    Sprinklr Modern Marketing & Advertising

    79%
    Sprinklr Modern Marketing & Advertising ranks higher in 6/6 features

    Content hub

    N/A
    0 Ratings
    6.5
    65%
    5 Ratings

    Forms / Gated content

    N/A
    0 Ratings
    8.0
    80%
    3 Ratings

    Embedded CTAs

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Content distribution

    N/A
    0 Ratings
    9.0
    90%
    5 Ratings

    Content promotion

    N/A
    0 Ratings
    8.5
    85%
    5 Ratings

    Content automation

    N/A
    0 Ratings
    7.5
    75%
    5 Ratings

    Content Reporting & Analytics

    Cordial

    Feature Set Not Supported
    N/A
    7.4

    Sprinklr Modern Marketing & Advertising

    74%
    Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

    Audience profiling and targeting

    N/A
    0 Ratings
    5.5
    55%
    7 Ratings

    Closed-loop tracking and reporting

    N/A
    0 Ratings
    8.0
    80%
    6 Ratings

    Content performance analytics

    N/A
    0 Ratings
    7.5
    75%
    7 Ratings

    Campaign optimization dashboard

    N/A
    0 Ratings
    7.5
    75%
    5 Ratings

    Competitive analytics

    N/A
    0 Ratings
    8.5
    85%
    6 Ratings

    Attribute Ratings

    • Sprinklr Modern Marketing & Advertising is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.0

    Cordial

    60%
    5 Ratings
    7.4

    Sprinklr Modern Marketing & Advertising

    74%
    16 Ratings

    Support Rating

    Cordial

    N/A
    0 Ratings
    8.4

    Sprinklr Modern Marketing & Advertising

    84%
    28 Ratings

    Likelihood to Recommend

    Cordial

    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
    Berlynn Pierce | TrustRadius Reviewer

    Sprinklr Modern Marketing & Advertising

    Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
    Anonymous | TrustRadius Reviewer

    Pros

    Cordial

    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.
    Nichole Aramapakul | TrustRadius Reviewer

    Sprinklr Modern Marketing & Advertising

    • Great personal attention from our account executive. They tried their best to coach and onboarding.
    • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
    • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
    Alissa Calomino | TrustRadius Reviewer

    Cons

    Cordial

    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.
    Anonymous | TrustRadius Reviewer

    Sprinklr Modern Marketing & Advertising

    • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
    Corey Walker | TrustRadius Reviewer

    Pricing Details

    Cordial

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Sprinklr Modern Marketing & Advertising

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Support Rating

    Cordial

    No score
    No answers yet
    No answers on this topic

    Sprinklr Modern Marketing & Advertising

    Sprinklr Modern Marketing & Advertising 8.4
    Based on 28 answers
    We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Cordial

    Cordial by far has the best UI for simple navigation
    Anonymous | TrustRadius Reviewer

    Sprinklr Modern Marketing & Advertising

    We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
    Robert Lange | TrustRadius Reviewer

    Return on Investment

    Cordial

    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Mohammed Anzil | TrustRadius Reviewer

    Sprinklr Modern Marketing & Advertising

    • Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
    • Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
    • In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
    • The price of the tool is very high so I'm not sure that the ROI is 1 to 1
    Anonymous | TrustRadius Reviewer

    Screenshots

    Add comparison