What users are saying about
7 Ratings
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Top Rated
56 Ratings
7 Ratings
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Score 6 out of 100

Triblio ABM/ABX Platform

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Top Rated
56 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.4

    Cordial

    74%

    Triblio ABM/ABX Platform

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 9/9 features

    WYSIWYG email editor

    4.0
    40%
    4 Ratings
    N/A
    0 Ratings

    Dynamic content

    6.3
    63%
    5 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    6.8
    68%
    5 Ratings
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    7.0
    70%
    4 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.4
    84%
    8 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    5 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.3
    93%
    4 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.0

    Cordial

    70%

    Triblio ABM/ABX Platform

    Feature Set Not Supported
    N/A
    Cordial ranks higher in 3/3 features

    Dashboards

    8.5
    85%
    5 Ratings
    N/A
    0 Ratings

    Standard reports

    6.5
    65%
    5 Ratings
    N/A
    0 Ratings

    Custom reports

    6.0
    60%
    5 Ratings
    N/A
    0 Ratings

    Ad Network Integration

    Cordial

    Feature Set Not Supported
    N/A
    8.1

    Triblio ABM/ABX Platform

    81%
    Triblio ABM/ABX Platform ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    8.2
    82%
    5 Ratings

    DSP integration

    N/A
    0 Ratings
    8.0
    80%
    3 Ratings

    Ad Campaigns

    Cordial

    Feature Set Not Supported
    N/A
    8.1

    Triblio ABM/ABX Platform

    81%
    Triblio ABM/ABX Platform ranks higher in 5/5 features

    Ad campaign creation

    N/A
    0 Ratings
    8.5
    85%
    6 Ratings

    Ad deployment

    N/A
    0 Ratings
    9.1
    91%
    6 Ratings

    Display advertising

    N/A
    0 Ratings
    8.6
    86%
    6 Ratings

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    8.6
    86%
    6 Ratings

    Sequence targeting

    N/A
    0 Ratings
    6.1
    61%
    4 Ratings

    Ad Reporting & Analytics

    Cordial

    Feature Set Not Supported
    N/A
    8.4

    Triblio ABM/ABX Platform

    84%
    Triblio ABM/ABX Platform ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    8.9
    89%
    5 Ratings

    Ad performance reports

    N/A
    0 Ratings
    8.9
    89%
    5 Ratings

    Ad conversion tracking

    N/A
    0 Ratings
    8.1
    81%
    5 Ratings

    Ad attribution reporting

    N/A
    0 Ratings
    8.3
    83%
    6 Ratings

    Cross-channel ad management

    N/A
    0 Ratings
    8.3
    83%
    5 Ratings

    Ad forecasting and optimization

    N/A
    0 Ratings
    8.0
    80%
    3 Ratings

    Attribute Ratings

    • Triblio ABM/ABX Platform is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.0

    Cordial

    60%
    5 Ratings
    8.4

    Triblio ABM/ABX Platform

    84%
    41 Ratings

    Likelihood to Renew

    Cordial

    N/A
    0 Ratings
    8.9

    Triblio ABM/ABX Platform

    89%
    2 Ratings

    Usability

    Cordial

    N/A
    0 Ratings
    9.0

    Triblio ABM/ABX Platform

    90%
    1 Rating

    Support Rating

    Cordial

    N/A
    0 Ratings
    8.8

    Triblio ABM/ABX Platform

    88%
    36 Ratings

    Likelihood to Recommend

    Cordial

    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
    Berlynn Pierce | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    Triblio is just as good if not better at executing ABM Campaigns as any other platform on the market. With a simple interface and simple campaign setup, I was able to launch my first ABM campaign within weeks of our initial setup. If you are a single user for your field marketing department then Triblio is a great program to help you increase the traffic, registration, and engagement with all of the marketing functions that you support. The Customer service is excellent, we meet almost weekly with our reps and they are available anytime I need them. No matter how simple of a question or if you need help presenting to leadership they are there to help you the entire way! My only request is to have more control over the overall budget. Once the money is loaded into the system you can accidentally use all of your budgets on one campaign if you do not have your parameters set correctly. This quickly becomes a problem as you add users to the system. The ability to have multi-step campaigns is taking shape but is a pretty important capability from the start.
    Alex Hendrickson | TrustRadius Reviewer

    Pros

    Cordial

    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.
    Nichole Aramapakul | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
    • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
    • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
    Ryan Dury | TrustRadius Reviewer

    Cons

    Cordial

    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.
    Anonymous | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    • Media buy done through automated credit card charge at the end of the month (as opposed to having to manually send the payment in once your balance is low).
    • The more clean look of the analytics dashboards - everything is there now, but there are so many analytics dashboards, you get paralysis by over-analysis sometimes, hard to pick what view to go by.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Cordial

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Triblio ABM/ABX Platform

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Cordial

    No score
    No answers yet
    No answers on this topic

    Triblio ABM/ABX Platform

    Triblio ABM/ABX Platform 8.9
    Based on 2 answers
    We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
    Erik Kielisch | TrustRadius Reviewer

    Usability

    Cordial

    No score
    No answers yet
    No answers on this topic

    Triblio ABM/ABX Platform

    Triblio ABM/ABX Platform 9.0
    Based on 1 answer
    We have a cheaper version of Triblio, so we don't have all the bells and whistles. But, this works great for us. It's easy to use and the platform only includes things that we use instead of a handful of features that just slow it down. It looks like a simple version of Google Ads
    Anonymous | TrustRadius Reviewer

    Support Rating

    Cordial

    No score
    No answers yet
    No answers on this topic

    Triblio ABM/ABX Platform

    Triblio ABM/ABX Platform 8.8
    Based on 36 answers
    The Triblio support team is miles ahead of any ABM partners I have used in the past. All questions and concerns are answered expeditiously. We also have a weekly meeting where our rep gives us suggestions on how we can improve our ads and even walks us through them in real-time. I have not experienced anything quite this "white glove" in an ABM partner before.
    EJ Davis | TrustRadius Reviewer

    Alternatives Considered

    Cordial

    Cordial by far has the best UI for simple navigation
    Anonymous | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    Demandbase for just the base product was way more than I ended up paying for Triblio. If I were to level up Demandbase with all of the various add ons to bring it up to the functionality that Triblio provides it would cost a fortune.We actually used Terminus and moved away from it. It was an ok platform. It had a lot of shortcomings internationally.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Cordial

    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Mohammed Anzil | TrustRadius Reviewer

    Triblio ABM/ABX Platform

    • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
    • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
    • There have been no negative impacts to ROI from Triblio.
    Eric Martin | TrustRadius Reviewer

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