What users are saying about
7 Ratings
1 Ratings
7 Ratings
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Score 7.9 out of 100
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Upland PostUp

For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
Halle Kirsh | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Upland PostUp
9.3
WYSIWYG email editor
Cordial
4.0
Upland PostUp
10.0
Dynamic content
Cordial
6.3
Upland PostUp
Ability to test dynamic content
Cordial
6.8
Upland PostUp
Landing pages
Cordial
10.0
Upland PostUp
A/B testing
Cordial
7.0
Upland PostUp
Mobile optimization
Cordial
7.5
Upland PostUp
Email deliverability reporting
Cordial
8.4
Upland PostUp
9.0
List management
Cordial
7.5
Upland PostUp
9.0
Triggered drip sequences
Cordial
9.3
Upland PostUp

Reporting & Analytics

Cordial
7.0
Upland PostUp
10.0
Dashboards
Cordial
8.5
Upland PostUp
10.0
Standard reports
Cordial
6.5
Upland PostUp
10.0
Custom reports
Cordial
6.0
Upland PostUp
10.0

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Upland PostUp

  • It is set up in a way that is very easy to learn how to use.
  • The features cover everything I can even imagine for what I am using it for.
  • Their help desk is very responsive.
Halle Kirsh | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Upland PostUp

  • There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
  • It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
  • In the "server" I wish there was a way to filter by department, not just by users.
Halle Kirsh | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Upland PostUp

No answers on this topic

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Upland PostUp

  • It makes scheduling emails very easy.
  • It was very easy to learn how to use/get adjusted to.
  • We are able to keep track of scheduled mailings across all departments which is very convenient.
Halle Kirsh | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Upland PostUp

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Cordial
8.0
Upland PostUp
10.0

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