What users are saying about
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 1 reviews and ratings
Feature Set Ratings
- Upland PostUp ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.4
Cordial
74%
9.3
Upland PostUp
93%
Cordial ranks higher in 6/9 features
Cordial ranks higher in 6/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
10.0
100%
1 Rating
Dynamic content

6.3
63%
5 Ratings
N/A
0 Ratings
Ability to test dynamic content

6.8
68%
5 Ratings
N/A
0 Ratings
Landing pages

10.0
100%
1 Rating
N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings
Mobile optimization

7.5
75%
5 Ratings
N/A
0 Ratings
Email deliverability reporting

8.4
84%
8 Ratings
9.0
90%
2 Ratings
List management

7.5
75%
5 Ratings
9.0
90%
1 Rating
Triggered drip sequences

9.3
93%
4 Ratings
N/A
0 Ratings
Reporting & Analytics

7.0
Cordial
70%
10.0
Upland PostUp
100%
Upland PostUp ranks higher in 3/3 features
Upland PostUp ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings
10.0
100%
1 Rating
Standard reports

6.5
65%
5 Ratings
10.0
100%
1 Rating
Custom reports

6.0
60%
5 Ratings
10.0
100%
1 Rating
Attribute Ratings
- Upland PostUp is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
10.0
Upland PostUp
100%
1 Rating
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Upland PostUp
For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
Webinar Coordinator
WTWH MediaDesign, 51-200 employees
Pros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Upland PostUp
- It is set up in a way that is very easy to learn how to use.
- The features cover everything I can even imagine for what I am using it for.
- Their help desk is very responsive.
Webinar Coordinator
WTWH MediaDesign, 51-200 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesUpland PostUp
- There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
- It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
- In the "server" I wish there was a way to filter by department, not just by users.
Webinar Coordinator
WTWH MediaDesign, 51-200 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Upland PostUp
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesUpland PostUp
No answers on this topic
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Upland PostUp
- It makes scheduling emails very easy.
- It was very easy to learn how to use/get adjusted to.
- We are able to keep track of scheduled mailings across all departments which is very convenient.
Webinar Coordinator
WTWH MediaDesign, 51-200 employees