What users are saying about
7 Ratings
7 Ratings
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Score 6 out of 100
1 Rating
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Score 10 out of 100

Feature Set Ratings

  • Upland PostUp ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
9.3

Upland PostUp

93%
Cordial ranks higher in 6/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
10.0
100%
1 Rating

Dynamic content

6.3
63%
5 Ratings
N/A
0 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
N/A
0 Ratings

Landing pages

10.0
100%
1 Rating
N/A
0 Ratings

A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings

Mobile optimization

7.5
75%
5 Ratings
N/A
0 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
9.0
90%
2 Ratings

List management

7.5
75%
5 Ratings
9.0
90%
1 Rating

Triggered drip sequences

9.3
93%
4 Ratings
N/A
0 Ratings

Reporting & Analytics

7.0

Cordial

70%
10.0

Upland PostUp

100%
Upland PostUp ranks higher in 3/3 features

Dashboards

8.5
85%
5 Ratings
10.0
100%
1 Rating

Standard reports

6.5
65%
5 Ratings
10.0
100%
1 Rating

Custom reports

6.0
60%
5 Ratings
10.0
100%
1 Rating

Attribute Ratings

  • Upland PostUp is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
10.0

Upland PostUp

100%
1 Rating

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Upland PostUp

For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
Halle Kirsh | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Upland PostUp

  • It is set up in a way that is very easy to learn how to use.
  • The features cover everything I can even imagine for what I am using it for.
  • Their help desk is very responsive.
Halle Kirsh | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Upland PostUp

  • There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
  • It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
  • In the "server" I wish there was a way to filter by department, not just by users.
Halle Kirsh | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Upland PostUp

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Upland PostUp

No answers on this topic

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Upland PostUp

  • It makes scheduling emails very easy.
  • It was very easy to learn how to use/get adjusted to.
  • We are able to keep track of scheduled mailings across all departments which is very convenient.
Halle Kirsh | TrustRadius Reviewer

Screenshots

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