CoSchedule Marketing Suite vs Sprinklr Modern Marketing & Advertising

• Visually represent your content in one centralized place
• Heavily customize your calendar settings (project types, icons, tasks, filters, etc.)
• Better implement approval procedures
• Create read-only calendars for stakeholders so they can view the upcoming items on your calendar

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• Great personal attention from our account executive. They tried their best to coach and onboarding.
• Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
• Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.

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• The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
• The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
• In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.

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• It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!

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• Probably too early to tell for certain but it is definitely value priced right now. Fully developed content management platforms are running in $15-$20k per year range and more. You can get into a CoSchedule solution for $
• Team has found it easy to sign on and review tasks so this is a big time saver. More could be done to enable Guests easier access to content they need to review
• It's way faster that other scheduling apps we have tried. The fact that it runs on a cloud based app or inside your Wordpress app is a real plus. Auto save feature also means you don't have to remember to save your content.

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• Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
• Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
• In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
• The price of the tool is very high so I'm not sure that the ROI is 1 to 1

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