What users are saying about
9 Ratings
1 Rating
9 Ratings
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Score 8.8 out of 100
1 Rating
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Score 9 out of 100

Likelihood to Recommend

Cosential

Great for medium and large construction companies that have a specific salesforce.
Kevin Shaw | TrustRadius Reviewer

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Cosential
8.7
Custora
8.5
Customer data management / contact management
Cosential
10.0
Custora
9.0
Workflow management
Cosential
6.0
Custora
8.0
Territory management
Cosential
9.0
Custora
8.0
Opportunity management
Cosential
10.0
Custora
Integration with email client (e.g., Outlook or Gmail)
Cosential
10.0
Custora
9.0
Interaction tracking
Cosential
9.0
Custora
Channel / partner relationship management
Cosential
7.0
Custora

Marketing Automation

Cosential
7.5
Custora
Lead management
Cosential
10.0
Custora
Email marketing
Cosential
5.0
Custora

CRM Project Management

Cosential
8.0
Custora
Task management
Cosential
7.0
Custora
Reporting
Cosential
9.0
Custora

CRM Reporting & Analytics

Cosential
8.7
Custora
Forecasting
Cosential
6.0
Custora
Pipeline visualization
Cosential
10.0
Custora
Customizable reports
Cosential
10.0
Custora

Customization

Cosential
7.5
Custora
9.0
Custom fields
Cosential
9.0
Custora
9.0
Custom objects
Cosential
6.0
Custora
9.0
API for custom integration
Cosential
Custora
9.0

Security

Cosential
10.0
Custora
Single sign-on capability
Cosential
10.0
Custora
Role-based user permissions
Cosential
10.0
Custora

Social CRM

Cosential
5.0
Custora
Social data
Cosential
5.0
Custora
Social engagement
Cosential
5.0
Custora

Integrations with 3rd-party Software

Cosential
5.0
Custora
9.0
Marketing automation
Cosential
5.0
Custora
9.0

Platform

Cosential
7.0
Custora
Mobile access
Cosential
7.0
Custora

Pros

Cosential

  • Inputting of companies and leads who may become prospects.
  • Creating specific opportunities for construction projects.
  • Tracking opportunities through the entire sales cycle.
  • Inputting detailed notes and activity by the Sales team.
Kevin Shaw | TrustRadius Reviewer

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Cons

Cosential

  • The open software is somewhat difficult to master as an administrator.
  • Report writing could be more intuitive.
  • The company seems to cater to larger users.
Kevin Shaw | TrustRadius Reviewer

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Usability

Cosential

Cosential 8.0
Based on 1 answer
Cosential is very intuitive for the AEC industry and has the ability to be customized for your specific needs. The reports are especially helpful, with good visual dashboards.
Kevin Shaw | TrustRadius Reviewer

Custora

No score
No answers yet
No answers on this topic

Support Rating

Cosential

Cosential 8.0
Based on 1 answer
My original trainer / implementation specialist was fantastic. That relationship has continued, even though I have been officially handed off to the customer service side. The customer service side seems to have higher turnover than normal, but in general they are also very supportive, although not as responsive as I might like.
Kevin Shaw | TrustRadius Reviewer

Custora

No score
No answers yet
No answers on this topic

Alternatives Considered

Cosential

Cosential is specific to the A/E industry and is the most intuitive software we found for construction.
Kevin Shaw | TrustRadius Reviewer

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Return on Investment

Cosential

  • Allowed for common tracking by business developers in different regions.
  • Helped us quantify effort.
  • Provides great reports for management.
Kevin Shaw | TrustRadius Reviewer

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Pricing Details

Cosential

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Cosential
10.0
Custora
9.0

Usability

Cosential
8.0
Custora

Support Rating

Cosential
8.0
Custora

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