What users are saying about
17 Ratings
40 Ratings
17 Ratings
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Score 9.1 out of 100
40 Ratings
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Score 7.2 out of 100

Feature Set Ratings

    Prospecting

    Craft

    Feature Set Not Supported
    N/A
    6.5

    Owler

    65%
    Owler ranks higher in 6/6 features

    Advanced search

    N/A
    0 Ratings
    5.9
    59%
    14 Ratings

    Identification of new leads

    N/A
    0 Ratings
    6.4
    64%
    12 Ratings

    List quality

    N/A
    0 Ratings
    5.9
    59%
    12 Ratings

    List upload/download

    N/A
    0 Ratings
    6.2
    62%
    8 Ratings

    Ideal customer targeting

    N/A
    0 Ratings
    7.5
    75%
    10 Ratings

    Load time/data access

    N/A
    0 Ratings
    7.1
    71%
    11 Ratings

    Sales Intelligence Data Standards

    Craft

    Feature Set Not Supported
    N/A
    6.4

    Owler

    64%
    Owler ranks higher in 3/3 features

    Contact information

    N/A
    0 Ratings
    5.5
    55%
    8 Ratings

    Company information

    N/A
    0 Ratings
    6.7
    67%
    14 Ratings

    Industry information

    N/A
    0 Ratings
    7.0
    70%
    13 Ratings

    Data Augmentation & Lead Qualification

    Craft

    Feature Set Not Supported
    N/A
    7.8

    Owler

    78%
    Owler ranks higher in 9/9 features

    Lead qualification process

    N/A
    0 Ratings
    8.5
    85%
    9 Ratings

    Smart lists and recommendations

    N/A
    0 Ratings
    7.5
    75%
    8 Ratings

    Salesforce integration

    N/A
    0 Ratings
    7.0
    70%
    5 Ratings

    Company/business profiles

    N/A
    0 Ratings
    7.2
    72%
    12 Ratings

    Alerts and reminders

    N/A
    0 Ratings
    9.9
    99%
    9 Ratings

    Data hygiene

    N/A
    0 Ratings
    6.3
    63%
    11 Ratings

    Automatic data refresh

    N/A
    0 Ratings
    7.4
    74%
    9 Ratings

    Tags

    N/A
    0 Ratings
    7.1
    71%
    7 Ratings

    Filters and segmentation

    N/A
    0 Ratings
    9.0
    90%
    10 Ratings

    Sales Intelligence Email Features

    Craft

    Feature Set Not Supported
    N/A
    8.8

    Owler

    88%
    Owler ranks higher in 2/2 features

    Sales email templates

    N/A
    0 Ratings
    8.8
    88%
    4 Ratings

    Append emails to records

    N/A
    0 Ratings
    8.8
    88%
    4 Ratings

    Attribute Ratings

    • Craft is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    9.4

    Craft

    94%
    6 Ratings
    6.8

    Owler

    68%
    16 Ratings

    Likelihood to Renew

    Craft

    N/A
    0 Ratings
    10.0

    Owler

    100%
    1 Rating

    Usability

    Craft

    N/A
    0 Ratings
    10.0

    Owler

    100%
    3 Ratings

    Availability

    Craft

    N/A
    0 Ratings
    7.0

    Owler

    70%
    2 Ratings

    Performance

    Craft

    N/A
    0 Ratings
    8.0

    Owler

    80%
    2 Ratings

    Support Rating

    9.4

    Craft

    94%
    3 Ratings
    9.0

    Owler

    90%
    2 Ratings

    Implementation Rating

    Craft

    N/A
    0 Ratings
    8.0

    Owler

    80%
    2 Ratings

    Likelihood to Recommend

    Craft

    Craft is really well suited for any size design team - I have used it within a team of 3, and within a team of 30.It helps with collaboration within the team, and between external teams through 'sync' with Invision.It increases efficiency of using Sketch with things like 'data', 'duplicate', and 'stock'. These tools not only make designing faster, but also more realistic, allowing us to 'test' our designs sooner.
    Evan Jaffe | TrustRadius Reviewer

    Owler

    This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
    Michael Levy | TrustRadius Reviewer

    Pros

    Craft

    • Craft is built to digital products developers, so its workflow is great.
    • It has a very nice interface and is a beautiful tool.
    Raphael Sanguinete | TrustRadius Reviewer

    Owler

    • Owler enables the user to quickly find the data and information that he or she needs.
    • I appreciate the customizable dashboard where you can set alerts and track companies you select.
    • The latest news regarding the funding rounds of startup companies is especially helpful.
    • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
    Anonymous | TrustRadius Reviewer

    Cons

    Craft

    • Text formatting is sometimes difficult and can break your flow of writing.
    • The button for creating another level is exceptionally hard to see and poorly placed.
    • Copying rich text out of the app pastes it with an odd styling.
    Ben Lachman | TrustRadius Reviewer

    Owler

    • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
    • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
    • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
    • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
    • They need to maintain the database in aperiodic manner with precise information
    VIKAS TIWARI (L.I.O.N) | TrustRadius Reviewer

    Pricing Details

    Craft

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Craft Editions & Modules

    Additional Pricing Details

    Owler

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $8.25 per month

    Owler Editions & Modules

    Edition
    Plus (personal use)$991
    Pro$4201
    TeamsContact Sales
    1. per year
    2. none
    Additional Pricing Details

    Likelihood to Renew

    Craft

    No score
    No answers yet
    No answers on this topic

    Owler

    Owler 10.0
    Based on 1 answer
    Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
    Michael Levy | TrustRadius Reviewer

    Usability

    Craft

    No score
    No answers yet
    No answers on this topic

    Owler

    Owler 10.0
    Based on 3 answers
    Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
    Meredith Walter | TrustRadius Reviewer

    Reliability and Availability

    Craft

    No score
    No answers yet
    No answers on this topic

    Owler

    Owler 7.0
    Based on 2 answers
    I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
    Michael Levy | TrustRadius Reviewer

    Performance

    Craft

    No score
    No answers yet
    No answers on this topic

    Owler

    Owler 8.0
    Based on 2 answers
    The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
    Michael Levy | TrustRadius Reviewer

    Support Rating

    Craft

    Craft 9.4
    Based on 3 answers
    Responsive chat with founders to answer any questions you have.
    Anonymous | TrustRadius Reviewer

    Owler

    Owler 9.0
    Based on 2 answers
    Problems have been closed quickly and professionally.
    Michael Levy | TrustRadius Reviewer

    Implementation Rating

    Craft

    No score
    No answers yet
    No answers on this topic

    Owler

    Owler 8.0
    Based on 2 answers
    Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
    Michael Levy | TrustRadius Reviewer

    Alternatives Considered

    Craft

    Craft was originally developed in response to ExpressionEngine's shortcomings. While ExpressionEngine has caught up in some regards, it still looks and feels a bit unpolished by comparison. Additionally, ExpressionEngine's vendor has never gotten UI right - not on their website, nor in their CMS. Craft remains easier to use, more polished and provides a wider feature set in its base install (without needing plugins).As for WordPress - while I recognize its massive popularity, I find its reliance on themes, third-party plugins, along with security shortcomings, make it a poor fit for the larger custom projects we build. On the other hand, if you want to throw up a passable website in a day, you can't beat WordPress.
    Ben Seigel | TrustRadius Reviewer

    Owler

    I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
    Jonathan Garbin | TrustRadius Reviewer

    Return on Investment

    Craft

    • More accurate mockups for clients that take less time than without using Craft.
    • Increased collaboration within and between teams by providing more immediate insight into active design work.
    • More enjoyable experiences while designing, because the tool set opens up new work flows that do not existing natively in any design software.
    Evan Jaffe | TrustRadius Reviewer

    Owler

    • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
    • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
    • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
    Fraser Murphy | TrustRadius Reviewer

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