What users are saying about
9 Ratings
28 Ratings
9 Ratings
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Score 7.8 out of 100
28 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

Craft

Craft is really well suited for any size design team - I have used it within a team of 3, and within a team of 30.It helps with collaboration within the team, and between external teams through 'sync' with Invision.It increases efficiency of using Sketch with things like 'data', 'duplicate', and 'stock'. These tools not only make designing faster, but also more realistic, allowing us to 'test' our designs sooner.
Evan Jaffe | TrustRadius Reviewer

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Craft
Owler
6.8
Advanced search
Craft
Owler
6.1
Identification of new leads
Craft
Owler
6.6
List quality
Craft
Owler
6.0
List upload/download
Craft
Owler
7.8
Ideal customer targeting
Craft
Owler
6.6
Load time/data access
Craft
Owler
7.9

Sales Intelligence Data Standards

Craft
Owler
5.7
Contact information
Craft
Owler
4.1
Company information
Craft
Owler
5.7
Industry information
Craft
Owler
7.3

Data Augmentation & Lead Qualification

Craft
Owler
7.4
Lead qualification process
Craft
Owler
6.0
Smart lists and recommendations
Craft
Owler
6.8
Salesforce integration
Craft
Owler
9.6
Company/business profiles
Craft
Owler
6.1
Alerts and reminders
Craft
Owler
9.0
Data hygiene
Craft
Owler
6.4
Automatic data refresh
Craft
Owler
6.4
Tags
Craft
Owler
8.5
Filters and segmentation
Craft
Owler
7.9

Sales Intelligence Email Features

Craft
Owler
8.6
Sales email templates
Craft
Owler
8.6
Append emails to records
Craft
Owler
8.6

Pros

Craft

  • Craft is built to digital products developers, so its workflow is great.
  • It has a very nice interface and is a beautiful tool.
Raphael Sanguinete | TrustRadius Reviewer

Owler

  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
Anonymous | TrustRadius Reviewer

Cons

Craft

  • Could use a more robust implementation of rich text editor.
  • Some functionality that requires plugins, for example, advanced field management, should be part of the core install.
  • It should be a bit easier to brand the control panel w/logo and color scheme.
Ben Seigel | TrustRadius Reviewer

Owler

  • Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
  • Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.
Parker O'Very | TrustRadius Reviewer

Likelihood to Renew

Craft

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy | TrustRadius Reviewer

Usability

Craft

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 3 answers
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Meredith Walter | TrustRadius Reviewer

Reliability and Availability

Craft

No score
No answers yet
No answers on this topic

Owler

Owler 7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy | TrustRadius Reviewer

Performance

Craft

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy | TrustRadius Reviewer

Support Rating

Craft

Craft 9.7
Based on 3 answers
Responsive chat with founders to answer any questions you have.
Anonymous | TrustRadius Reviewer

Owler

Owler 9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy | TrustRadius Reviewer

Implementation Rating

Craft

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy | TrustRadius Reviewer

Alternatives Considered

Craft

Craft has a completely unique tool set that has functionality that really is not duplicated any where else in the industry. It cannot really be compared to any other tool I have had experience with, especially with the larger cloud infrastructure that Invision has built around their plugin and their platform.
Evan Jaffe | TrustRadius Reviewer

Owler

We opted to use both ZoomInfo and Owler together instead of DiscoverOrg. The reason Owler was chosen was: it's easy of use, streamlined information display, accurate and up to date articles. The free option of Owler works very well also. It gives you access to a huge amount of information in an easily accessible way. It's like Crunchbase on steroids
Fraser Murphy | TrustRadius Reviewer

Return on Investment

Craft

  • We used the free version of Craft, so it had a positive impact for us.
  • Craft helped us undestand how to manage some parts of our projects, so it had a positive impact for us.
Raphael Sanguinete | TrustRadius Reviewer

Owler

  • Owler is free and we haven't spent any money on it
  • It gives news and updates about industry every day which helps us to know the latest news faster and react faster
  • It gives our competitors information about us, which could be a negative ROI
Anonymous | TrustRadius Reviewer

Pricing Details

Craft

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Owler

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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