What users are saying about
20 Ratings
5 Ratings
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Score 9.4 out of 100
20 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Crayon Intel Pro

I love this tool. It has been amazing for my team. We've gone from being reactionary with competitor intel to being proactive with it. We're able to go to our Sales, Marketing, and Executive Leadership teams and say, "here's what we're seeing from competitors. This is what we're going to do as a result". It's allowed us to make great strides as a Product Marketing Team and we're seeing big results in more closed deals.
Eric Serdar | TrustRadius Reviewer

Datorama

Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team. Datorama should be able to meet the needs of most companies as their visualizations can be used out of the box or customized with css/html/js code. Additionally, if a data stream connector is not readily available then there are options to create a custom stream
Anonymous | TrustRadius Reviewer

Pros

Crayon Intel Pro

  • Win/Loss Analysis
  • Competitive Listening
  • Battlecard Creation
Eric Serdar | TrustRadius Reviewer

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore | TrustRadius Reviewer

Cons

Crayon Intel Pro

  • Filtering for Crayon Impact
  • Dislike option for when mentions of non-competitors get tagged
  • Better editor for the share option on boards
Eric Serdar | TrustRadius Reviewer

Datorama

  • Pricing is expensive as compared to other data reporting tools
  • Not the best tool for complex reporting
  • Data has to be reviewed constantly to ensure accuracy
Anonymous | TrustRadius Reviewer

Alternatives Considered

Crayon Intel Pro

The core features of all of these are essentially the same. Crayon Impact (the win/loss side) is what won us over compared to the other tools that we demoed
Eric Serdar | TrustRadius Reviewer

Datorama

Datorama is able to pull in from numerous channels, not just Google and website data like most analytics tools
Anonymous | TrustRadius Reviewer

Return on Investment

Crayon Intel Pro

  • Has helped us close more deals when going up against competitors
  • Identify where we're weak on messaging and rebuttals for certain competitors
Eric Serdar | TrustRadius Reviewer

Datorama

  • Has allowed our clients to check the data themselves instead of asking us to pull it
  • Less time pulling data = more time providing insights and recommendations
  • Set up takes a long time and the Datorama team is slow on implementation
Anonymous | TrustRadius Reviewer

Pricing Details

Crayon Intel Pro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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