What users are saying about
50 Ratings
6 Ratings
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Score 8.5 out of 100
50 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

Crayon Intel Pro

I love this tool. It has been amazing for my team. We've gone from being reactionary with competitor intel to being proactive with it. We're able to go to our Sales, Marketing, and Executive Leadership teams and say, "here's what we're seeing from competitors. This is what we're going to do as a result". It's allowed us to make great strides as a Product Marketing Team and we're seeing big results in more closed deals.
Eric Serdar | TrustRadius Reviewer

D&B Hoovers

Enriched a significant amount of account data where there was very little to start with -- really helps you extract value from your data and find gaps you didn't even know was there. Also allows ongoing data management to ensure that you don't keep building gaps over time -- you only need to educate people on how to use it and assuming you have seats you can just standardize the research and creation of accounts.
Yee Yek | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Crayon Intel Pro
D&B Hoovers
7.3
Advanced search
Crayon Intel Pro
D&B Hoovers
7.8
Identification of new leads
Crayon Intel Pro
D&B Hoovers
6.8
List quality
Crayon Intel Pro
D&B Hoovers
7.1
List upload/download
Crayon Intel Pro
D&B Hoovers
8.1
Ideal customer targeting
Crayon Intel Pro
D&B Hoovers
5.7
Load time/data access
Crayon Intel Pro
D&B Hoovers
8.4

Sales Intelligence Data Standards

Crayon Intel Pro
D&B Hoovers
7.7
Contact information
Crayon Intel Pro
D&B Hoovers
6.2
Company information
Crayon Intel Pro
D&B Hoovers
9.1
Industry information
Crayon Intel Pro
D&B Hoovers
7.8

Data Augmentation & Lead Qualification

Crayon Intel Pro
D&B Hoovers
8.4
Lead qualification process
Crayon Intel Pro
D&B Hoovers
9.5
Smart lists and recommendations
Crayon Intel Pro
D&B Hoovers
7.2
Salesforce integration
Crayon Intel Pro
D&B Hoovers
9.8
Company/business profiles
Crayon Intel Pro
D&B Hoovers
8.3
Alerts and reminders
Crayon Intel Pro
D&B Hoovers
7.3
Data hygiene
Crayon Intel Pro
D&B Hoovers
9.2
Automatic data refresh
Crayon Intel Pro
D&B Hoovers
9.7
Tags
Crayon Intel Pro
D&B Hoovers
7.2
Filters and segmentation
Crayon Intel Pro
D&B Hoovers
7.4

Sales Intelligence Email Features

Crayon Intel Pro
D&B Hoovers
10.0
Sales email templates
Crayon Intel Pro
D&B Hoovers
10.0
Append emails to records
Crayon Intel Pro
D&B Hoovers
10.0

Pros

Crayon Intel Pro

  • Win/Loss Analysis
  • Competitive Listening
  • Battlecard Creation
Eric Serdar | TrustRadius Reviewer

D&B Hoovers

  • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
  • It was great for finding a more complete picture of the companies history.
  • It was helpful for piecing together contact information for people you may not have known worked there.
Micah Tinklepaugh | TrustRadius Reviewer

Cons

Crayon Intel Pro

  • Filtering for Crayon Impact
  • Dislike option for when mentions of non-competitors get tagged
  • Better editor for the share option on boards
Eric Serdar | TrustRadius Reviewer

D&B Hoovers

  • Much of the data on this platform is stale or inaccurate when it comes to identifying company contacts. We determined that there is about a 70% accuracy in any given data set. This is in stark contrast to the 90% or better that the D&B sales rep sold us on.
  • Customer service is terrible here when you have any kind of complaint. In our experience, they escalated our issue (poor data quality and a request for a refund or termination of our contract) to a manager who never bothered to return any emails or calls.
  • You pay (heavily) for exporting data outside of their system. If you're not able or willing to pay for exports, the interface they have for just viewing the data in grid format is clunky and inefficient.
Justin Roodman | TrustRadius Reviewer

Likelihood to Renew

Crayon Intel Pro

No score
No answers yet
No answers on this topic

D&B Hoovers

D&B Hoovers 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh | TrustRadius Reviewer

Support Rating

Crayon Intel Pro

No score
No answers yet
No answers on this topic

D&B Hoovers

D&B Hoovers 10.0
Based on 2 answers
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Crayon Intel Pro

The core features of all of these are essentially the same. Crayon Impact (the win/loss side) is what won us over compared to the other tools that we demoed
Eric Serdar | TrustRadius Reviewer

D&B Hoovers

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.
Anonymous | TrustRadius Reviewer

Return on Investment

Crayon Intel Pro

  • Has helped us close more deals when going up against competitors
  • Identify where we're weak on messaging and rebuttals for certain competitors
Eric Serdar | TrustRadius Reviewer

D&B Hoovers

  • This software has paid for itself three times over in the first sale made by using their b2b leads.
  • This software is the difference between casually growing your business and scaling at a rate that is not generally thought to be possible. Of coarse you still have to put in the effort to make the sales but the accuracy of the leads saves time and money.
  • This software gives filtered results when searching for a target prospect or market and will provide leads that other software will not have in their database. This is the most elite b2b lead generation software on the market, period.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Crayon Intel Pro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

D&B Hoovers

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Crayon Intel Pro
10.0
D&B Hoovers
7.8

Likelihood to Renew

Crayon Intel Pro
D&B Hoovers
5.9

Reliability and Availability

Crayon Intel Pro
D&B Hoovers
9.0

Support Rating

Crayon Intel Pro
D&B Hoovers
10.0

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