What users are saying about
6 Ratings
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Score 8.5 out of 100
23 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Crayon Intel Pro

I love this tool. It has been amazing for my team. We've gone from being reactionary with competitor intel to being proactive with it. We're able to go to our Sales, Marketing, and Executive Leadership teams and say, "here's what we're seeing from competitors. This is what we're going to do as a result". It's allowed us to make great strides as a Product Marketing Team and we're seeing big results in more closed deals.
Eric Serdar | TrustRadius Reviewer

Sprinklr Modern Research

If you are looking for a platform to work on many things at the same time, maybe [Sprinklr Modern Research] is one of the best options for your team. Social Media Reports, Social Media Care, and Social Listening can all be giving you good results using just Sprinklr [Modern Research].
Anonymous | TrustRadius Reviewer

Pros

Crayon Intel Pro

  • Win/Loss Analysis
  • Competitive Listening
  • Battlecard Creation
Eric Serdar | TrustRadius Reviewer

Sprinklr Modern Research

  • Provides real-time insights on current events and competitor's strategies
  • Interpretation of customer data
  • Helps in identifying opportunities and building smarter strategies.
Daniel Cooper | TrustRadius Reviewer

Cons

Crayon Intel Pro

  • Filtering for Crayon Impact
  • Dislike option for when mentions of non-competitors get tagged
  • Better editor for the share option on boards
Eric Serdar | TrustRadius Reviewer

Sprinklr Modern Research

  • Sprinklr Modern Research is an expensive tool that has been hard to implement up until now.
  • It also sometimes has patchy customer service with different levels of support for different teams.
  • The reporting in Sprinklr Modern Research can also be complicated to set up. Also, the glossary of the different metrics in the system has many items that have no listed definition which is another con.
Dayanna Anderson | TrustRadius Reviewer

Support Rating

Crayon Intel Pro

No score
No answers yet
No answers on this topic

Sprinklr Modern Research

Sprinklr Modern Research 7.3
Based on 6 answers
I would say that Sprinklr has come a long way as I have worked on it at two different corporations. My latest venture has been amazing as the tool has vastly improved and it's easier to use. User experience is A+ and it's just friendly to use.
Brittnee Miller | TrustRadius Reviewer

Alternatives Considered

Crayon Intel Pro

The core features of all of these are essentially the same. Crayon Impact (the win/loss side) is what won us over compared to the other tools that we demoed
Eric Serdar | TrustRadius Reviewer

Sprinklr Modern Research

Sprinklr Modern Research contains tools that serve the end-user to find an appropriate learning conclusion to achieve their particular objectives.
Fabienne Blanc | TrustRadius Reviewer

Return on Investment

Crayon Intel Pro

  • Has helped us close more deals when going up against competitors
  • Identify where we're weak on messaging and rebuttals for certain competitors
Eric Serdar | TrustRadius Reviewer

Sprinklr Modern Research

  • Sped up the scheduling process, saving time and staff stress!
  • Allows us to clearly identify the value our social campaigns deliver for clients.
  • Time spent on reporting set up can slow business down.
Anonymous | TrustRadius Reviewer

Pricing Details

Crayon Intel Pro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Research

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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