What users are saying about
106 Ratings
Top Rated
389 Ratings
106 Ratings
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Score 7.9 out of 100
Top Rated
389 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Crazy Egg

+ I strongly believe that this tool helps when a firm has good user count (depends on business model) as most of these tools are data friends. More data - more valuable insights+ Best fit if someone who is looking for deeper insights of individual page- Not suggested for very fewer visits of a website. Suggested to improve better visit count
Anonymous | TrustRadius Reviewer

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Crazy Egg
Optimizely
7.0
a/b experiment testing
Crazy Egg
Optimizely
8.0
Split URL testing
Crazy Egg
Optimizely
7.7
Multivariate testing
Crazy Egg
Optimizely
7.5
Multi-page/funnel testing
Crazy Egg
Optimizely
7.3
Cross-browser testing
Crazy Egg
Optimizely
7.1
Mobile app testing
Crazy Egg
Optimizely
6.3
Test significance
Crazy Egg
Optimizely
6.9
Visual / WYSIWYG editor
Crazy Egg
Optimizely
7.1
Advanced code editor
Crazy Egg
Optimizely
6.5
Page surveys
Crazy Egg
Optimizely
6.3
Visitor recordings
Crazy Egg
Optimizely
7.2
Preview mode
Crazy Egg
Optimizely
6.7
Test duration calculator
Crazy Egg
Optimizely
6.2
Experiment scheduler
Crazy Egg
Optimizely
7.8
Experiment workflow and approval
Crazy Egg
Optimizely
6.9
Dynamic experiment activation
Crazy Egg
Optimizely
7.4
Client-side tests
Crazy Egg
Optimizely
7.4
Server-side tests
Crazy Egg
Optimizely
6.7
Mutually exclusive tests
Crazy Egg
Optimizely
6.3

Audience Segmentation & Targeting

Crazy Egg
Optimizely
7.4
Standard visitor segmentation
Crazy Egg
Optimizely
7.6
Behavioral visitor segmentation
Crazy Egg
Optimizely
7.2
Traffic allocation control
Crazy Egg
Optimizely
8.0
Website personalization
Crazy Egg
Optimizely
6.7

Results and Analysis

Crazy Egg
Optimizely
7.1
Heatmap tool
Crazy Egg
Optimizely
6.6
Click analytics
Crazy Egg
Optimizely
7.3
Scroll maps
Crazy Egg
Optimizely
7.1
Form fill analysis
Crazy Egg
Optimizely
6.5
Conversion tracking
Crazy Egg
Optimizely
7.5
Goal tracking
Crazy Egg
Optimizely
7.5
Test reporting
Crazy Egg
Optimizely
7.6
Results segmentation
Crazy Egg
Optimizely
7.1
CSV export
Crazy Egg
Optimizely
6.5
Experiments results dashboard
Crazy Egg
Optimizely
7.1

Pros

Crazy Egg

  • Provides heatmaps that shows you the elements on your site that are and aren't performing well.
  • Provides scrollmaps so you can see how far down a page users are scrolling and which content never gets seen.
  • Screenshots show you how your website looks across a variety of different devices.
  • Provides a type of clickmap called confetti that enables you visualise clicks by segments - device, new/returning visitors, campaigns and other metrics.
Anonymous | TrustRadius Reviewer

Optimizely

  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
Alec Dibble | TrustRadius Reviewer

Cons

Crazy Egg

  • The largest thing we've struggled with is the Optimizely integration. I've contacted customer service a few times to get it properly setup. Customer Service is always friendly and helpful; they provide clear steps to get it setup. Unfortunately despite clear instructions, they are tedious, and if not completed in the correct order, the integration with Optimizely does not work. My success rate with the integration is less than 55%.
Anonymous | TrustRadius Reviewer

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith | TrustRadius Reviewer

Likelihood to Renew

Crazy Egg

Crazy Egg 8.5
Based on 14 answers
It's a great tool considering how inexpensive it is. If used correctly and you have a plan for tracking your websites, this tool can make a world of a difference. If you are not going to sit down and take the time to make a plan for how to use this tool, I would say it is not worth your time. Yes, you can look at items on your website that need to be changed, but without a consistent plan, other important items that need changing can be lost in the mix. Make sure you have enough time and energy to invest in this and it will be well worth it
Amber Steinert | TrustRadius Reviewer

Optimizely

Optimizely 9.0
Based on 42 answers
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
Jeremy Bradford | TrustRadius Reviewer

Usability

Crazy Egg

Crazy Egg 10.0
Based on 7 answers
I gave Crazy Egg an overall rating of 9 because of its easy to use dashboard, integration and useful tools. If I need to quickly setup a page test, I can add the URL to make a snapshot, start the test and sometimes walk away (until its complete). Crazy Egg allows you set when the test should conclude, which can be helpful if you need to manage monthly visitor usage. You can test on all devices or be specific (i.e. Mobile). I also gave it a 9 because I feel as though the software [Crazy Egg] could improve on its steps to integrate with the A/B testing tool, Optimizely.
Anonymous | TrustRadius Reviewer

Optimizely

Optimizely 7.3
Based on 56 answers
I've heard great feedback from the Marketing and Development team who use the tool. I am not particularly great with code but find it easy to set up tests on my own and feel confident putting them live using the preview tool.
Fay Dawson | TrustRadius Reviewer

Reliability and Availability

Crazy Egg

Crazy Egg 7.1
Based on 4 answers
It's slow to post data, and slow to get a snapshot to finally be active (i.e. not pending). Not intolerable, but would be nice to see data within a couple hours. Often have to wait to the next day.
Chris Grant | TrustRadius Reviewer

Optimizely

Optimizely 9.0
Based on 6 answers
Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Albert Wavering | TrustRadius Reviewer

Performance

Crazy Egg

Crazy Egg 2.0
Based on 2 answers
No answer on this topic is available.

Optimizely

Optimizely 6.0
Based on 6 answers
We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.
Shawn Daley | TrustRadius Reviewer

Support Rating

Crazy Egg

Crazy Egg 5.0
Based on 7 answers
I think support is an area where Crazy Egg is lacking. I would love to have a quarterly check-in with a Crazy Egg rep to understand what kinds of changes have been made to the platform and what is on the horizon. I also think a quick consulting sessions with a rep could be extremely beneficial, as I'm sure there are ways to use the tool that we haven't even thought about yet that would be extremely insightful for our team.
Meredith Walter | TrustRadius Reviewer

Optimizely

Optimizely 9.1
Based on 15 answers
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
Sean Cleveland | TrustRadius Reviewer

Online Training

Crazy Egg

Crazy Egg 10.0
Based on 1 answer
Crazy Egg is the best CRO and LPO tool for performance marketers who have a limited budget!
Anonymous | TrustRadius Reviewer

Optimizely

Optimizely 3.0
Based on 1 answer
No answer on this topic is available.

Implementation Rating

Crazy Egg

Crazy Egg 9.2
Based on 3 answers
It is simple. JavaScript code needs to be added to any pages where you want to run tests. That's it.
Ben Alvord | TrustRadius Reviewer

Optimizely

Optimizely 8.0
Based on 12 answers
Ensure that your Optimizely JS script is loaded in the header of the page. The reason for this is that the DOM loads the page, and if you are changing elements on the page in your variation, Optimizely needs to know this before the page loads so that it can make those changes for your variation.
Douglas Wright | TrustRadius Reviewer

Alternatives Considered

Crazy Egg

It is very simple to use, everything from setting up to seeing the results. You can easily export everything into a JPG or PDF and share it with clients. CrazyEgg is also more value oriented with a lower price point.
Sanjit Mandal | TrustRadius Reviewer

Optimizely

I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. Apptemize is a pretty great product but they killed their free product. Like Optimzely, they seem to be shooting for enterprise-level clients.
Sylvia Flores | TrustRadius Reviewer

Scalability

Crazy Egg

Crazy Egg 9.8
Based on 2 answers
Its reliability (not scaleability, as the question asks for, sorry) is pretty good but through our testing we know that some clicks do not get recorded. It doesn't bother us a lot because we look at the aggregate of thousands of visits, but we do know it misses things.As for scaleability, it's about right. You really don't want zillions of clicks per snapshot - the screen just turns to 100% dots and you lose the ability to differentiate different screen areas. We find that 25,000 clicks for a page gives us a really good view.
Chris Grant | TrustRadius Reviewer

Optimizely

Optimizely 7.0
Based on 49 answers
Optimizely offers excellent testing features and incredible technical support and training resources enabling non-technical teams most benefited by experimentation to truly own this function. Optimizely is easy to implement and use, has simple integration with other technologies making it a staple in our marketing technology stack. Finally, Optimizely continues to innovate around its core technology to add new features and capabilities to improve the overall experimentation process (such as acquiring Experimentation Engine in 2018). In a dynamic and ever-changing marketing technology landscape expect to continue using Optimizely in my marketing technology stack for many years to come.
Emily Emmer | TrustRadius Reviewer

Return on Investment

Crazy Egg

  • Helped us increase blog ad clicks by a huge % (I wish I remember the exact percentage, but I believe it was 300%+ or something close to there).
  • Helped us make data-driven decisions on how to update and design our website.
  • Allows us to easily A/B test changes on website and measure data-driven results.
Aaron Treguboff | TrustRadius Reviewer

Optimizely

  • Before using Optimizely, we were shooting in the dark with our design decisions. We'd make a change, then have to wait to see our user numbers drop over the course of a couple weeks, then roll back the changes. Our front end team would get frustrated with the wasted time, and try again. With Optimizely, our decisions are data-driven, morale doesn't take a hit, and we are always moving forward with our site.
Benjamin Himley | TrustRadius Reviewer

Pricing Details

Crazy Egg

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Crazy Egg
7.7
Optimizely
8.8

Likelihood to Renew

Crazy Egg
8.5
Optimizely
9.0

Usability

Crazy Egg
10.0
Optimizely
7.3

Reliability and Availability

Crazy Egg
7.1
Optimizely
9.0

Performance

Crazy Egg
2.0
Optimizely
6.0

Support Rating

Crazy Egg
5.0
Optimizely
9.1

Online Training

Crazy Egg
10.0
Optimizely
3.0

Implementation Rating

Crazy Egg
9.2
Optimizely
8.0

Scalability

Crazy Egg
9.8
Optimizely
7.0

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