Constant Contact Lead Gen & CRM vs. Creatio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact Lead Gen & CRM
Score 8.5 out of 10
Small Businesses (1-50 employees)
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion. Attract - Acquires hot leads faster with email & social marketing, plus retargeting…
$449
per month
Creatio
Score 9.1 out of 10
N/A
Creatio is a provider of a platform to automate industry workflows and CRM with no-code and maximum degree of freedom. The Creatio offering includes a no-code platform (Studio Creatio), CRM applications (Marketing, Sales, and Service), industry workflows for 20 verticals and marketplace add-ons.
$25
per month per user
Pricing
Constant Contact Lead Gen & CRMCreatio
Editions & Modules
Lead Gen & CRM
Starting at $449
per month
Growth
$25
per month per user
Growth + CRM (Marketing/Sales/Service)
$40
per month per user
Enterprise
$55
per month per user
Enterprise
$55
per month per user
Enterprise + CRM (Marketing/Sales/Service)
$70
per month per user
Enterprise + CRM (Marketing/Sales/Service)
$70
per month per user
Unlimited
$85
per month per user
Unlimited
$85
per month per user
Unlimited + CRM (Marketing/Sales/Service)
$100
per month per user
Unlimited + CRM (Marketing/Sales/Service)
$100
per month per user
Offerings
Pricing Offerings
Constant Contact Lead Gen & CRMCreatio
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsAbove pricing based on 5000 contacts.
More Pricing Information
Community Pulse
Constant Contact Lead Gen & CRMCreatio
Top Pros
Top Cons
Features
Constant Contact Lead Gen & CRMCreatio
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
7.5
508 Ratings
4% below category average
Creatio
-
Ratings
WYSIWYG email editor7.8468 Ratings00 Ratings
Dynamic content7.4452 Ratings00 Ratings
Ability to test dynamic content6.6433 Ratings00 Ratings
Landing pages6.3440 Ratings00 Ratings
A/B testing7.5395 Ratings00 Ratings
Mobile optimization4.3426 Ratings00 Ratings
Email deliverability reporting8.9496 Ratings00 Ratings
List management9.2498 Ratings00 Ratings
Triggered drip sequences9.3473 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Constant Contact Lead Gen & CRM
8.8
497 Ratings
13% above category average
Creatio
-
Ratings
Lead nurturing automation9.5484 Ratings00 Ratings
Lead scoring and grading8.6490 Ratings00 Ratings
Data quality management8.4466 Ratings00 Ratings
Automated sales alerts and tasks8.9462 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Constant Contact Lead Gen & CRM
8.1
400 Ratings
6% above category average
Creatio
-
Ratings
Calendaring8.0338 Ratings00 Ratings
Event/webinar marketing8.1318 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
7.3
377 Ratings
3% below category average
Creatio
-
Ratings
Social sharing and campaigns7.2316 Ratings00 Ratings
Social profile integration7.5362 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact Lead Gen & CRM
8.5
494 Ratings
13% above category average
Creatio
-
Ratings
Dashboards8.3486 Ratings00 Ratings
Standard reports8.4486 Ratings00 Ratings
Custom reports8.8447 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact Lead Gen & CRM
7.8
466 Ratings
3% above category average
Creatio
-
Ratings
API7.9364 Ratings00 Ratings
Role-based workflow & approvals7.9403 Ratings00 Ratings
Customizability8.5439 Ratings00 Ratings
Integration with Salesforce.com8.1217 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.298 Ratings00 Ratings
Integration with SugarCRM7.291 Ratings00 Ratings
Low-Code Development
Comparison of Low-Code Development features of Product A and Product B
Constant Contact Lead Gen & CRM
-
Ratings
Creatio
8.9
35 Ratings
4% above category average
Visual Modeling00 Ratings9.032 Ratings
Drag-and-drop Interfaces00 Ratings9.434 Ratings
Platform Security00 Ratings8.633 Ratings
Platform User Management00 Ratings8.635 Ratings
Reusability00 Ratings8.633 Ratings
Platform Scalability00 Ratings9.034 Ratings
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Constant Contact Lead Gen & CRMCreatio
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Score 9.5 out of 10
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Score 9.0 out of 10
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PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Quixy
Quixy
Score 9.8 out of 10
Enterprises
PFL Direct Mail Platform
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Score 9.3 out of 10
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Score 9.2 out of 10
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User Ratings
Constant Contact Lead Gen & CRMCreatio
Likelihood to Recommend
9.0
(522 ratings)
9.4
(57 ratings)
Likelihood to Renew
8.1
(32 ratings)
9.6
(4 ratings)
Usability
6.7
(70 ratings)
9.0
(38 ratings)
Availability
7.8
(2 ratings)
9.1
(1 ratings)
Performance
3.2
(2 ratings)
7.3
(1 ratings)
Support Rating
8.3
(71 ratings)
9.7
(38 ratings)
Online Training
4.5
(2 ratings)
8.2
(1 ratings)
Implementation Rating
6.5
(10 ratings)
7.7
(2 ratings)
Configurability
4.5
(1 ratings)
9.1
(1 ratings)
Ease of integration
4.5
(2 ratings)
9.1
(1 ratings)
Product Scalability
2.9
(2 ratings)
8.2
(1 ratings)
Vendor post-sale
8.2
(1 ratings)
9.1
(1 ratings)
Vendor pre-sale
1.0
(1 ratings)
9.1
(1 ratings)
User Testimonials
Constant Contact Lead Gen & CRMCreatio
Likelihood to Recommend
Constant Contact
SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.
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Creatio
Changing CRMs can be a very daunting proposition. Creatio's Support and Customer Success teams have been nothing short of fantastic as we recently navigated this change. The regular check-ins helped ensure we had the tools we needed to be successful. I do not have any programming background or experience. Creatio's low-code design has allowed me to implement the majority of changes very easily without additional third-party consultants. Some of the resource documents have not been updated to current versions of the software and/or would benefit from 'How to' videos for the novice user/administrator.
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Pros
Constant Contact
  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
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Creatio
  • Creatio's client success team is super. The team is collaborative, solution-oriented, and client-driven. We have weekly meetings with the team. They show up prepared with solutions/ideas to business requests and they are clearly engaged.
  • Creatio's infrastructure team has been critical to our ability to execute our cloud strategy. They have worked with us to set up our testing and production environments within Azure, assisted in testing, and are responsive and flexible to our unique requirements.
  • Creatio has been very flexible to requests for customization. We have taken their low-code out-of-the-box solution and "Ringlerized" it. The benefit for us is an application that meets our niche business needs.
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Cons
Constant Contact
  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
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Creatio
  • More rapid availability of updated documentation as they move forward into the Quantum release and beyond
  • Better out of the box support for SAS and Service Companies in general
  • Would like to see some no-code options for fine tuning CSS on Freedom UI pages
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Likelihood to Renew
Constant Contact
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
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Creatio
We have always used a CRM and Creatio has proven to be much more effective in meeting our needs than our previous provider. Its customizability will allow us to adapt this product as our business may change in the future.
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Usability
Constant Contact
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
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Creatio
Because it is so easy to use and navigate through - even the most technophobic people in our company are using it on a regular basis. It is easy to change around and switch through different sections and keep neat and tidy.
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Reliability and Availability
Constant Contact
No answers on this topic
Creatio
Other than the daily maintenance window where the server may be inaccessible for a few minutes, there have been no issues with accessing our Creatio site. The daily maintenance window is outside normal business hours so it does not affect our Users - just myself when I am looking to implement changes.
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Performance
Constant Contact
No answers on this topic
Creatio
Some Users have reported slow responses from the server at times which seems to be localized. Users are based across four different time zones and the issue is intermittent.
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Support Rating
Constant Contact
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
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Creatio
The people at the Creatio offices world wide are very friendly, patience and always happy to help. I have a huge respect for them, especially the people that were based in the Ukraine. Still in these strange times they always keep the focus on the customer, where we would have totaly understanded it if it was any different. So huge compliments to the whole team, keep up the energy and the good work
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Online Training
Constant Contact
No answers on this topic
Creatio
Most of the roadblocks to learning were not discovered until the users were actually in the system using it on a day to day basis. Our Customer Success Manager has offered to setup additional training sessions as needed to close the gaps in our learning. Some areas which required some additional training are setting up filters, dashboards, and generating reports.
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Implementation Rating
Constant Contact
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
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Creatio
The project manager for our implementation was great to work with and took the time to understand our business. We felt very comfortable going into the project with a reasonable scope of work to provide us with a functional version of Creatio to meet our needs. Unfortunately, we came across multiple challenges with this partner in their deliverables and timelines. Thankfully Creatio was able to provide support resources to ensure we were able to launch. We have since changed partners for our third-party support.
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Alternatives Considered
Constant Contact
We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
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Creatio
The user-friendliness of Creatio was a big selling point along with the low-code initiatives, both of which were important to our business. With Salesforce, unlimited wasn't really unlimited. You couldn't deploy an on-site instance and the overall cost of the system far outweighed the ROI. These are all things Creatio offers, out-of-the-box.
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Scalability
Constant Contact
No answers on this topic
Creatio
I can see the promise of how it can be customized to other aspects of our business.
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Return on Investment
Constant Contact
  • Streamlined Processes - sales and marketing are now all in the same place.
  • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
  • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
  • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
  • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
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Creatio
  • Communication between sales representatives, vendors, and customers helps improve sales.
  • Automating the sales process has allowed us to land more deals via opportunity management tools.
  • No coding or manual sales processes are involved, hence we make zero errors when enhancing sales procedures.
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ScreenShots

Creatio Screenshots

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