What users are saying about

Crimson Hexagon

30 Ratings

Crimson Hexagon

30 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Crimson Hexagon

The questions I would ask is how big is your brand or client? If you have high volumes of conversation around your brand or sector then this could well be the product for you. If you are a smaller entity I'd suggest looking elsewhere as it's not very good at dealing with low volume conversation

Pros

  • Crimson is really good at performing complex boolean searches to bring back conversations about a particular topic.
  • Its reports are quick and easy to understand as well as being visually appealing.
  • Its ability to train examples into categories by giving it best match examples allows you to analyse a lot of data quite quickly.

Cons

  • Currently the sentiment classifier has a minimum number of mentions that need to be tagged initially for training the tool on the desired classification. But this is tedious when we have lots of sentiment or categories. For ad hoc analysis use, we need a simpler system to see basic sentiment analysis.
  • I suggest that the creation and duplication of dashboards are not geared for repeated usage over time. It is not flexible enough to be shared to other users etc.

Likelihood to Renew

Crimson Hexagon9.0
Based on 1 answer
Would only consider changing if this product was purchased by a larger company, as has happened to several other social listening tools in the last 18 months

Usability

Crimson Hexagon6.0
Based on 1 answer
It's quite easy to figure out if you have used similar tools before. But otherwise it could take some time to get used to it.

Alternatives Considered

Crimson Hexagon is very similar to Brandwatch in its ability to track volume and mentions. Where I think Crimson Hexagon beats Brandwatch is in its ability to drill down into specific audiences (affinities). Crimson Hexagon is also slightly better at organizing positive vs. negative mentions when determining brand sentiment (able to 'train'). With Brandwatch we encountered several issues with incorrect labeling.

Return on Investment

  • Quick social listening insights to share with client marketing teams
  • Expedites competitive auditing efforts

Pricing Details

Crimson Hexagon

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details