What users are saying about
31 Ratings
31 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Crimson Hexagon

If you need to discover what topics may be trending in the social media space to identify what your target audiences want to hear from you, then Crimson Hexagon is a great tool. You can use the analytics widgets to drill down to specifics about what your audience is talking about, which enables you to develop content they want to consume.
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Pros

  • Solid visualizations and reporting capabilities
  • Shared workspaces to collaborate on social listening reports
  • Share of voice studies among brands' competitive sets
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Cons

  • Currently the sentiment classifier has a minimum number of mentions that need to be tagged initially for training the tool on the desired classification. But this is tedious when we have lots of sentiment or categories. For ad hoc analysis use, we need a simpler system to see basic sentiment analysis.
  • I suggest that the creation and duplication of dashboards are not geared for repeated usage over time. It is not flexible enough to be shared to other users etc.
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Likelihood to Renew

Crimson Hexagon9.0
Based on 1 answer
Would only consider changing if this product was purchased by a larger company, as has happened to several other social listening tools in the last 18 months
Hagan Ramsey profile photo

Usability

Crimson Hexagon6.0
Based on 1 answer
It's quite easy to figure out if you have used similar tools before. But otherwise it could take some time to get used to it.
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Alternatives Considered

Crimson has some unique visualization that is not possible with other tools. The topic wheels, keyword network graph etc., are not available in other tools.

The sentiment engine is also unique as you can customize the machine and automate it to your need.
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Return on Investment

  • Quick social listening insights to share with client marketing teams
  • Expedites competitive auditing efforts
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Pricing Details

Crimson Hexagon

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details