What users are saying about
31 Ratings
31 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Crimson Hexagon

If you need to discover what topics may be trending in the social media space to identify what your target audiences want to hear from you, then Crimson Hexagon is a great tool. You can use the analytics widgets to drill down to specifics about what your audience is talking about, which enables you to develop content they want to consume.
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Pros

Crimson Hexagon

  • Drills down to specifics of what is being discussed on social media
  • Very robust set of analytics tools
  • Topic wheels are extremely useful for identifying trending topics
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Cons

Crimson Hexagon

  • I've noticed that when running off reports to PowerPoint presentations, the software sometimes glitches and doesn't include every element that you initially included.
  • Its quite complicated to get to grips with the advanced features such as training opinion monitors.
  • It would be great if Crimson could geolocate by IP rather than location setting on Twitter.
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Likelihood to Renew

Crimson Hexagon

Crimson Hexagon 9.0
Based on 1 answer
Would only consider changing if this product was purchased by a larger company, as has happened to several other social listening tools in the last 18 months
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Usability

Crimson Hexagon

Crimson Hexagon 6.0
Based on 1 answer
It's quite easy to figure out if you have used similar tools before. But otherwise it could take some time to get used to it.
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Alternatives Considered

Crimson Hexagon

Crimson Hexagon is very similar to Brandwatch in its ability to track volume and mentions. Where I think Crimson Hexagon beats Brandwatch is in its ability to drill down into specific audiences (affinities). Crimson Hexagon is also slightly better at organizing positive vs. negative mentions when determining brand sentiment (able to 'train'). With Brandwatch we encountered several issues with incorrect labeling.
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Return on Investment

Crimson Hexagon

  • It has helped us to open doors with potential clients by offering them insightful data about their brand, social strategy or social customer service.
  • Whilst I'm happy with the product I do believe it to be very costly in comparison to other social monitoring tools.
  • We've found it difficult to resell due to our client base being primarily made up of charities and smaller organisations with a small budget.
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Pricing Details

Crimson Hexagon

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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