What users are saying about

Crimson Hexagon

31 Ratings

Crimson Hexagon

31 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

Crimson Hexagon

If you need to discover what topics may be trending in the social media space to identify what your target audiences want to hear from you, then Crimson Hexagon is a great tool. You can use the analytics widgets to drill down to specifics about what your audience is talking about, which enables you to develop content they want to consume.
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Pros

  • Crimson is really good at performing complex boolean searches to bring back conversations about a particular topic.
  • Its reports are quick and easy to understand as well as being visually appealing.
  • Its ability to train examples into categories by giving it best match examples allows you to analyse a lot of data quite quickly.
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Cons

  • Currently the sentiment classifier has a minimum number of mentions that need to be tagged initially for training the tool on the desired classification. But this is tedious when we have lots of sentiment or categories. For ad hoc analysis use, we need a simpler system to see basic sentiment analysis.
  • I suggest that the creation and duplication of dashboards are not geared for repeated usage over time. It is not flexible enough to be shared to other users etc.
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Likelihood to Renew

Crimson Hexagon9.0
Based on 1 answer
Would only consider changing if this product was purchased by a larger company, as has happened to several other social listening tools in the last 18 months
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Usability

Crimson Hexagon6.0
Based on 1 answer
It's quite easy to figure out if you have used similar tools before. But otherwise it could take some time to get used to it.
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Alternatives Considered

Our analytics team also use NetBase pretty extensively. Only within the last year have we started using Crimson Hexagon. It seems like the data Crimson pulls in is more all encompassing than any other social listening tool we've used.
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Return on Investment

  • Positive impact on determining sentiment and volume of brand mentions
  • Positive impact on providing new audiences to target (market research)
  • Positive impact on competitive analysis to see what other brands were doing
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Pricing Details

Crimson Hexagon

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details