What users are saying about
32 Ratings
42 Ratings
32 Ratings
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Score 8.2 out of 101
42 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Likelihood to Recommend

Crimson Hexagon

If you need to discover what topics may be trending in the social media space to identify what your target audiences want to hear from you, then Crimson Hexagon is a great tool. You can use the analytics widgets to drill down to specifics about what your audience is talking about, which enables you to develop content they want to consume.
Jimmy Mack profile photo

Sysomos MAP

Highly effective to measure a Twitter campaign post-event or campaign, where there is a defined period of time and a pre-defined hashtag (or hashtags) to be measured.

Limited at measuring closed networks such as Facebook and LinkedIn.
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Pros

Crimson Hexagon

  • Crimson is really good at performing complex boolean searches to bring back conversations about a particular topic.
  • Its reports are quick and easy to understand as well as being visually appealing.
  • Its ability to train examples into categories by giving it best match examples allows you to analyse a lot of data quite quickly.
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Sysomos MAP

  • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
  • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
  • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
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Cons

Crimson Hexagon

  • I would like to see a single metric for sentiment (e.g., net sentiment)
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Sysomos MAP

  • Their influencer/klout score algorithm is worthless - it caps out at 10 so the New York Times and Jo Schmo gamer dude and Justin Bieber all have the same score.
  • The Boolean builder can be frustrating, it will tell you there is an error, but gives you no indication of where. In a complex string it can take forever to figure out what you messed up.
  • Twitter listening only goes back one year. If you ever need to compare something year over year, without anticipating the need in advance and downloading reports, you're screwed.
Sara Robertson profile photo

Likelihood to Renew

Crimson Hexagon

Crimson Hexagon 9.0
Based on 1 answer
Would only consider changing if this product was purchased by a larger company, as has happened to several other social listening tools in the last 18 months
Hagan Ramsey profile photo

Sysomos MAP

Sysomos MAP 8.9
Based on 10 answers
Analysis often cannot go beyond common sense. 1-word associations of buzzgraph lack context
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Usability

Crimson Hexagon

Crimson Hexagon 8.7
Based on 2 answers
Crimson is very unique, and other social listening or monitoring tools (or content management tools) do not currently have the abilities crimson offers. I think that the Buzz monitor and Opinion Monitors are easy to create and monitor, compared to other tools where the overall interface may be a bit more modern, but it is often confusing.
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Sysomos MAP

Sysomos MAP 9.0
Based on 5 answers
Like all software products, Sysomos has a learning curve. However, the UI is significantly better than some of the other tools we looked at. Even without training, a competent person could jump in and do the basics.
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Reliability and Availability

Crimson Hexagon

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.0
Based on 4 answers
100%. Never saw any down time.
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Performance

Crimson Hexagon

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.3
Based on 4 answers
Intense queries sometimes took a minute or so, but generally the performance was great.
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Support

Crimson Hexagon

Crimson Hexagon 8.0
Based on 1 answer
Although I have run into some issues with Crimson ForSight with receiving errors that were not very descriptive of the core issue (compared to an issue while writing a query and the issue is clearly highlighted in red), whenever I did reach out to customer support, they were responsive the day of and often within a few hours.
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Sysomos MAP

Sysomos MAP 7.2
Based on 5 answers
Doesn't require much support for us, but the overall customer service experience has been very positive even through a sales rep change.
Ryan Smith profile photo

Online Training

Crimson Hexagon

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.0
Based on 5 answers
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
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Implementation

Crimson Hexagon

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.0
Based on 5 answers
Some users might require some help getting keyword sets built if they are new to social listening.
Ryan Smith profile photo

Alternatives Considered

Crimson Hexagon

Crimson Hexagon is more expensive than many other social media monitoring and analytics software platforms, but it definitely has the most detailed analytical capabilities when it comes to social media. It does not have traditional news media monitoring like other platforms, including Meltwater and Cision, but if you are solely looking for the best in social analytics, Crimson Hexagon may be for you.
Jimmy Mack profile photo

Sysomos MAP

  • Crimson Hexagon is on par with Sysomos but is better for deep sentiment insights and post emotion analysis.
  • Sprinklr is clunkier than Sysomos and used primarily for client specific publishing, not analytics or listening.
  • Other tools such as Julius, Socialbakers and Spredfast all offer different capabilities and are specialized for particular disciplines in the agency.
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Return on Investment

Crimson Hexagon

  • Regular paid reporting for clients
  • New projects & initiatives that stem from report findings
Hagan Ramsey profile photo

Sysomos MAP

  • It was very important to be able to scrape conversations that are dated. Sysomos MAP does this better than any tool we tried.
Johnny Spicer profile photo

Pricing Details

Crimson Hexagon

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sysomos MAP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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