1 Ratings
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Score 8 out of 100
Top Rated
100 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Criteo Customer Acquisition

Criteo Customer Acquisition plays an impeccable role in sales channelizing, identifying prospective clients and acquiring them.
Truptesh Patil | TrustRadius Reviewer

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Customer Acquisition
8.0
Criteo Dynamic Retargeting
7.6
DSP integration
Criteo Customer Acquisition
8.0
Criteo Dynamic Retargeting
7.6
Data Transfer
Criteo Customer Acquisition
Criteo Dynamic Retargeting
7.5

Ad Campaigns

Criteo Customer Acquisition
7.3
Criteo Dynamic Retargeting
7.0
Ad campaign creation
Criteo Customer Acquisition
8.0
Criteo Dynamic Retargeting
6.6
Ad deployment
Criteo Customer Acquisition
6.0
Criteo Dynamic Retargeting
6.5
Display advertising
Criteo Customer Acquisition
9.0
Criteo Dynamic Retargeting
7.3
Ad display and retargeting segmentation
Criteo Customer Acquisition
6.0
Criteo Dynamic Retargeting
7.3

Ad Reporting & Analytics

Criteo Customer Acquisition
8.0
Criteo Dynamic Retargeting
7.1
Ad dashboards
Criteo Customer Acquisition
8.0
Criteo Dynamic Retargeting
7.2
Ad attribution reporting
Criteo Customer Acquisition
8.0
Criteo Dynamic Retargeting
6.6
Ad performance reports
Criteo Customer Acquisition
Criteo Dynamic Retargeting
6.8
Ad conversion tracking
Criteo Customer Acquisition
Criteo Dynamic Retargeting
7.2
Cross-channel ad management
Criteo Customer Acquisition
Criteo Dynamic Retargeting
8.0
Ad forecasting and optimization
Criteo Customer Acquisition
Criteo Dynamic Retargeting
6.8

Pros

Criteo Customer Acquisition

  • Arranging customer acquisition campaigns.
  • Drive new customers.
  • Client recommendations.
Truptesh Patil | TrustRadius Reviewer

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Cons

Criteo Customer Acquisition

  • Retargeting can be tricky.
  • QA errors at times.
Truptesh Patil | TrustRadius Reviewer

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Criteo Customer Acquisition

No score
No answers yet
No answers on this topic

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Alternatives Considered

Criteo Customer Acquisition

Easy to perceive, great customer services makes this application stand out as compared to others.
Truptesh Patil | TrustRadius Reviewer

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Return on Investment

Criteo Customer Acquisition

  • Display advertising.
  • Ad campaign creation.
  • Customer retaining.
Truptesh Patil | TrustRadius Reviewer

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Screenshots

Criteo Customer Acquisition

Criteo Dynamic Retargeting

Pricing Details

Criteo Customer Acquisition

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Customer Acquisition
8.0
Criteo Dynamic Retargeting
7.8

Likelihood to Renew

Criteo Customer Acquisition
Criteo Dynamic Retargeting
10.0

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