Criteo

Criteo

114 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Criteo	Score 8.5 out of 10	N/A	Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers. The solution enables users to…	$1 per month

Pricing

Criteo

Editions & Modules

Basic: $1
per month

Offerings

Pricing Offerings
Criteo
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

Pricing is based on a CPC model and is dependent on traffic generated to a site

More Pricing Information

Community Pulse
	Criteo
Considered Both Products	Criteo Verified User Manager Chose Criteo Marketing Solutions by Criteo is the best at re-targeting, and you can expect more results than Google Ads. The ads would be placed on more decent websites than on Taboola for sure. Incentivized Helpful? Flavia Ucha Caetano Performance Marketing Chose Criteo Marketing Solutions by Criteo sometimes deliveries a higher revenue volume than other partners, but we usually run more than one retargeting partner at the same time, as we can have different inventories in which ads are displayed. Incentivized Helpful? Mithil Patel Digital Marketing Chose Criteo I feel Criteo had a much better tech stack and features all in one to do a wide range of things in terms of marketing ad campaigns. Also because it is a dedicated tool with a one-track focus, we found it to be a better fit for our needs at this time. Incentivized Helpful? Gabriela Band Sales Specialist Chose Criteo InMobi and Smaato have more inventory but do not have the technology applied to that inventory. Whereas Marketing Solutions by Criteo puts the focus mainly on the audience and the users, Smaato and InMobi are more focused on the publishers and the placement. For e-commerce … Incentivized Helpful? Verified User Manager Chose Criteo Terminal One by Mediamath is more like a full-stack marketing solution that works very well for user acquisition and retargeting campaigns. On the other hand, Marketing Solutions by Criteo works more like a specialist for conversion and down the funnel campaigns, and their main … Incentivized Helpful? Verified User Account Manager Chose Criteo Marketing Solutions by Criteo is definitely great alternative to its competitors and more efficient Incentivized Helpful? Verified User Manager Chose Criteo I think Marketing Solutions by Criteo is probably one of the smaller fish in the pond, so it is kind of hard to compare. However, I do believe they have a niche product that not many others offer, therefore they are unique. There are definitely going to be things that they … Incentivized Helpful? Verified User Program Manager Chose Criteo I don't actually have experience with another retargeting program like Criteo, though we had considered using one. We liked Criteo for the ad networks they are able to reach. Incentivized Helpful? Verified User Manager Chose Criteo We were having an ROI of 8 with AdRoll with the website we tried it on. AdRoll could bring us up to 12/14 with other websites. We thought Criteo was going to perform better on that particular website. We have 4 more websites on which we could have applied Criteo! Not happening. Helpful? Verified User Employee Chose Criteo Returns at the same cost. Helpful? Verified User Director Chose Criteo AdRoll doesn't even come close to stacking up with Criteo Dynamic Retargeting. The customer support is worse, the targeting options are not as clear, and the performance is drastically worse than Criteo. We will not be going back any time soon. Incentivized Helpful? Chitta Ranjan Dash Digital Marketing Manager Chose Criteo Criteo is dynamic in nature and easy to set up and run the campaign. They have a dedicated account manager who can help as and when required. Though we have used Google Display Network earlier, ROI is great in Criteo. Incentivized Helpful? OB Oliver Brantley Paid Media Specialist Chose Criteo We've run dynamic retargeting on Google and Facebook, but Criteo offers the strongest and most brand-safe reach across the web, along with better technical support and a much stronger direct return on ad spend. Incentivized Helpful? Verified User Manager Chose Criteo We selected Criteo because of the good reputation, its flexibility, and the detailed reporting it delivers. Incentivized Helpful? Verified User Employee Chose Criteo I do not know about other products like Criteo Dynamic Retargeting, therefore I cannot say anything about any differences. Incentivized Helpful? Verified User Engineer Chose Criteo We work with several products to carry out good retargeting. Criteo Dynamic Retargeting is more suitable to generate a direct link to our products. Incentivized Helpful? Laura Dudragne Chargée d'Acquisition Chose Criteo Criteo is more focused on retargeting which is a great complement in our eshop strategy. Incentivized Helpful? Soufiane Achoui SVP Marketing Chose Criteo We've tried AdRoll before Criteo. Criteo is much more user-friendly, although offers less control. Incentivized Helpful? Verified User Analyst Chose Criteo Google Ads: it's quite complicated to manage correctly. Criteo is very easy to use. Incentivized Helpful? Verified User Manager Chose Criteo Criteo can be seen as the European market leader in retargeting but other competitors like Google or Sociomantic offer similar tools and placements. It makes sense to try out different campaigns and see what works best for you. Criteo performed very well on several campaigns we … Incentivized Helpful? Verified User Employee Chose Criteo The Performance with Criteo is more stable and more reach is achieved Incentivized Helpful? Verified User Manager Chose Criteo We use Google Ads for classic ads but for the display ads, we selected Criteo Dynamic Retargeting. First of all because it's french ! ;) And because we think Criteo is the best tool for retargeting as it invented this technology ! We like the way we are accompanied by the … Incentivized Helpful? Quim Giralt Bosch User Acquisition Specialist Chose Criteo When I entered the company, they were are also using Criteo but it wasn't optimized at all. I know from the past working with Criteo in other companies that they deliver good ROI results so that why we decided to optimize the campaigns with Criteo and spend more of our budget … Incentivized Helpful?
Top Pros	Pro Easy to use Pro User friendly Pro Set up
Top Cons	Minus Detailed reporting Minus Self serve Minus Response time

User Ratings
	Criteo
Likelihood to Recommend	8.5 (58 ratings)
Likelihood to Renew	10.0 (1 ratings)
Usability	8.0 (12 ratings)
Support Rating	8.6 (12 ratings)

User Testimonials
	Criteo
Likelihood to Recommend	Criteo Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program. Incentivized Guillermo DeVito Technical Support Engineer - Service Desk Read full review
Pros	Criteo You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed) Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager. The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...) Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff. Incentivized Quim Giralt Bosch User Acquisition Specialist Read full review
Cons	Criteo I think if they had a free trial option, we would be able to better evaluate our need before signing up. I wish there were more targeting features other than retargeting. Would love to target based on interests. Video features are limited. Would love to see new products here. Incentivized Mithil Patel Digital Marketing Read full review
Likelihood to Renew	Criteo Criteo is the only remarketing firm worth using for a retailer, in my opinion. Incentivized Joe Preston SEO Read full review
Usability	Criteo Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data. Incentivized Verified User Anonymous Read full review
Support Rating	Criteo I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals. Incentivized Gabriela Band Sales Specialist Read full review
Alternatives Considered	Criteo Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties. Incentivized Baptiste CROENNE Responsable - SEA Read full review
Return on Investment	Criteo More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us. Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers. Incentivized Verified User Anonymous Read full review
ScreenShots	Criteo Screenshots