What users are saying about
1 Ratings
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Score 8 out of 100
23 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

Criteo Customer Acquisition

Criteo Customer Acquisition plays an impeccable role in sales channelizing, identifying prospective clients and acquiring them.
Truptesh Patil | TrustRadius Reviewer

Emarsys

The Emarsys platform is a great tool for email marketing and automation. If you are looking for a platform that will combine CRM functionality and email automation--this is the suite for you. Email campaigns can be built, scheduled, deployed and A/B tested with ease. The data provided on the back end is robust and helpful. If you are looking for custom development to tie into your email program, I would look for other options.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Customer Acquisition
8.0
Emarsys
DSP integration
Criteo Customer Acquisition
8.0
Emarsys

Ad Campaigns

Criteo Customer Acquisition
7.3
Emarsys
Ad campaign creation
Criteo Customer Acquisition
8.0
Emarsys
Ad deployment
Criteo Customer Acquisition
6.0
Emarsys
Display advertising
Criteo Customer Acquisition
9.0
Emarsys
Ad display and retargeting segmentation
Criteo Customer Acquisition
6.0
Emarsys

Ad Reporting & Analytics

Criteo Customer Acquisition
8.0
Emarsys
Ad dashboards
Criteo Customer Acquisition
8.0
Emarsys
Ad attribution reporting
Criteo Customer Acquisition
8.0
Emarsys

Email & Online Marketing

Criteo Customer Acquisition
Emarsys
6.8
WYSIWYG email editor
Criteo Customer Acquisition
Emarsys
1.0
Dynamic content
Criteo Customer Acquisition
Emarsys
7.4
Ability to test dynamic content
Criteo Customer Acquisition
Emarsys
8.5
Landing pages
Criteo Customer Acquisition
Emarsys
7.0
A/B testing
Criteo Customer Acquisition
Emarsys
8.8
Mobile optimization
Criteo Customer Acquisition
Emarsys
7.4
Email deliverability reporting
Criteo Customer Acquisition
Emarsys
8.3
List management
Criteo Customer Acquisition
Emarsys
7.4
Triggered drip sequences
Criteo Customer Acquisition
Emarsys
5.0

Lead Management

Criteo Customer Acquisition
Emarsys
6.0
Lead nurturing
Criteo Customer Acquisition
Emarsys
6.0
Lead scoring and grading
Criteo Customer Acquisition
Emarsys
6.0

Reporting & Analytics

Criteo Customer Acquisition
Emarsys
8.3
Dashboards
Criteo Customer Acquisition
Emarsys
9.1
Standard reports
Criteo Customer Acquisition
Emarsys
8.5
Custom reports
Criteo Customer Acquisition
Emarsys
7.4

Platform & Infrastructure

Criteo Customer Acquisition
Emarsys
6.3
API
Criteo Customer Acquisition
Emarsys
8.0
Role-based workflow & approvals
Criteo Customer Acquisition
Emarsys
1.0
Customizability
Criteo Customer Acquisition
Emarsys
9.9

Pros

Criteo Customer Acquisition

  • Arranging customer acquisition campaigns.
  • Drive new customers.
  • Client recommendations.
Truptesh Patil | TrustRadius Reviewer

Emarsys

  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
Anonymous | TrustRadius Reviewer

Cons

Criteo Customer Acquisition

  • Retargeting can be tricky.
  • QA errors at times.
Truptesh Patil | TrustRadius Reviewer

Emarsys

  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
Joel Samonie | TrustRadius Reviewer

Likelihood to Renew

Criteo Customer Acquisition

No score
No answers yet
No answers on this topic

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys
Anonymous | TrustRadius Reviewer

Alternatives Considered

Criteo Customer Acquisition

Easy to perceive, great customer services makes this application stand out as compared to others.
Truptesh Patil | TrustRadius Reviewer

Emarsys

Emarsys competes very well with its competitors
Anonymous | TrustRadius Reviewer

Return on Investment

Criteo Customer Acquisition

  • Display advertising.
  • Ad campaign creation.
  • Customer retaining.
Truptesh Patil | TrustRadius Reviewer

Emarsys

  • We have seen significant ROI in using the Emarsys suite. We are able to drive revenue across all business units annually, and this revenue far outweighs the cost of our annual contract.
Anonymous | TrustRadius Reviewer

Screenshots

Criteo Customer Acquisition

Emarsys

Pricing Details

Criteo Customer Acquisition

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Emarsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Criteo Customer Acquisition
8.0
Emarsys
3.8

Likelihood to Renew

Criteo Customer Acquisition
Emarsys
9.9

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