Criteo vs. Epom Ad Server

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Criteo
Score 8.5 out of 10
N/A
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers. The solution enables users to…
$1
per month
Epom Ad Server
Score 10.0 out of 10
N/A
Epom Ad Server is the solution created for Ad Networks that helps to manage advertisers, run and customize all the campaigns from one place, increase revenue using a system of reports and much more. Some key features include: Cross-platform: display, mobile, video, in-apps ads, Back-fill mobile inventory with an array of top networks and CPM, CPA, CPC campaign support.N/A
Pricing
CriteoEpom Ad Server
Editions & Modules
Basic
$1
per month
No answers on this topic
Offerings
Pricing Offerings
CriteoEpom Ad Server
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on a CPC model and is dependent on traffic generated to a site
More Pricing Information
Features
CriteoEpom Ad Server
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Criteo
-
Ratings
Epom Ad Server
9.3
3 Ratings
23% above category average
Data Transfer00 Ratings9.03 Ratings
DSP integration00 Ratings9.53 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Criteo
-
Ratings
Epom Ad Server
10.0
3 Ratings
24% above category average
Ad campaign creation00 Ratings10.03 Ratings
Ad deployment00 Ratings10.03 Ratings
Display advertising00 Ratings10.03 Ratings
Ad display and retargeting segmentation00 Ratings10.03 Ratings
Sequence targeting00 Ratings10.03 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Criteo
-
Ratings
Epom Ad Server
9.8
3 Ratings
23% above category average
Ad dashboards00 Ratings10.03 Ratings
Ad performance reports00 Ratings9.03 Ratings
Ad conversion tracking00 Ratings9.53 Ratings
Ad attribution reporting00 Ratings10.03 Ratings
Cross-channel ad management00 Ratings10.03 Ratings
Ad forecasting and optimization00 Ratings10.03 Ratings
Best Alternatives
CriteoEpom Ad Server
Small Businesses

No answers on this topic

Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies

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The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises

No answers on this topic

Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
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User Ratings
CriteoEpom Ad Server
Likelihood to Recommend
8.5
(58 ratings)
10.0
(5 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.0
(1 ratings)
Usability
8.0
(12 ratings)
-
(0 ratings)
Support Rating
8.5
(12 ratings)
-
(0 ratings)
User Testimonials
CriteoEpom Ad Server
Likelihood to Recommend
Criteo
Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
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Epom
I started using Epom for its multi-platform capabilities, as I needed a network which would allow managing desktop and mobile ad inventory simultaneously. Epom works with desktop, mobile web, video, and mobile app ads, all within one account. It is really convenient when it comes to analytics - Epom delivers combined data, providing the whole picture on your ad campaigns. Advanced targeting and real-time statistics are another great advantage
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Pros
Criteo
  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
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Epom
  • Offers detailed reporting and analytics, providing insights into campaign performance.
  • Epom Ad Server offers faster ad serving times
  • Extended customization and targeting options
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Cons
Criteo
  • I think if they had a free trial option, we would be able to better evaluate our need before signing up.
  • I wish there were more targeting features other than retargeting. Would love to target based on interests.
  • Video features are limited. Would love to see new products here.
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Epom
  • The user interface has a lot of functionality, but is not always user-friendly.
  • Hardly any predefined analytics templates available. Even some of the obvious dashboards and filters must be created manually.
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Likelihood to Renew
Criteo
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
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Epom
A combination of useful features for publishers and advertisers turns Epom into a very universal ad network with diverse functionality. It is a great solution for multi-platform advertising.
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Usability
Criteo
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
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Epom
No answers on this topic
Support Rating
Criteo
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
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Epom
No answers on this topic
Alternatives Considered
Criteo
Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
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Epom
Epom supports various ad formats, providing us with options for display ads, video ads, in-apps, native ads, and more. We also like the flexibility and customization options that Epom provides for businesses regarding specific requirements, allowing us to tailor the ad server to our needs.
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Return on Investment
Criteo
  • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
  • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
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Epom
  • We have recently switched to Epom and so I don't have any concrete figures, but I am super satisfied!
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ScreenShots

Criteo Screenshots

Screenshot of CriteoDynamic Retargeting banner