What users are saying about
1 Ratings
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Score 8 out of 100
4 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Criteo Customer Acquisition

Criteo Customer Acquisition plays an impeccable role in sales channelizing, identifying prospective clients and acquiring them.
Truptesh Patil | TrustRadius Reviewer

Reflektion

Reflektion is very well suited for ecommerce sites that are looking to provide their customers meaningful product recommendations tailored to their specific user experience on our site. We are also beginning to use Reflektion for search results. If you find that your customer base uses your search bar or is having issues with their search experience, Reflektion offers a great auto complete search results feature.We have a sister site that only offers a small catalog of products and we do no use the auto search results feature on this site. If your company has a small catalog the search results tool may not be as effective. I cannot think of a scenario in which an ecommerce site would not find it helpful to provide customized product recommendations to their customers.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Customer Acquisition
8.0
Reflektion
DSP integration
Criteo Customer Acquisition
8.0
Reflektion

Ad Campaigns

Criteo Customer Acquisition
7.3
Reflektion
Ad campaign creation
Criteo Customer Acquisition
8.0
Reflektion
Ad deployment
Criteo Customer Acquisition
6.0
Reflektion
Display advertising
Criteo Customer Acquisition
9.0
Reflektion
Ad display and retargeting segmentation
Criteo Customer Acquisition
6.0
Reflektion

Ad Reporting & Analytics

Criteo Customer Acquisition
8.0
Reflektion
Ad dashboards
Criteo Customer Acquisition
8.0
Reflektion
Ad attribution reporting
Criteo Customer Acquisition
8.0
Reflektion

Pros

Criteo Customer Acquisition

  • Arranging customer acquisition campaigns.
  • Drive new customers.
  • Client recommendations.
Truptesh Patil | TrustRadius Reviewer

Reflektion

  • Reflektion provides individualized results based off each customer's unique browse experience on the site. This is beneficial because it gets more accurate results than segmenting customers by certain behaviors consistent with other customers.
  • Reflektion is responsive to our business. They treat each request with professionalism and work to find solutions quickly.
  • Reflektion has several beneficial features to further enhance the customer experience through a learning environment. Reflektion learns synonyms and is able to adjust for more accurate results. They also provide full page results with faceted navigation which leverages the individualized learning into the product results specific for each customer in a seamless integration with the site.
Bill Finch | TrustRadius Reviewer

Cons

Criteo Customer Acquisition

  • Retargeting can be tricky.
  • QA errors at times.
Truptesh Patil | TrustRadius Reviewer

Reflektion

  • While I mentioned that training our team in using the Reflektion dashboard was quite pain free, the dashboard can get a little overwhelming to a first time user. There are a lot of options and customization features available that can be intimidating at first.
  • There isn't really too much for us to criticize with Reflektion. As I said, we switched from another product to Reflektion and so far have had almost no issues. When they do come up, the Reflektion team has been very helpful.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Criteo Customer Acquisition

Easy to perceive, great customer services makes this application stand out as compared to others.
Truptesh Patil | TrustRadius Reviewer

Reflektion

Reflektion is a very cost-effective, complete solution providing individualization for preview search, product recommendations, full page search, and content. Compared to the other services they offered more features utilizing SOLR results but with continued learning. Other services didn't have the full list of capabilities or were much more expensive.
Bill Finch | TrustRadius Reviewer

Return on Investment

Criteo Customer Acquisition

  • Display advertising.
  • Ad campaign creation.
  • Customer retaining.
Truptesh Patil | TrustRadius Reviewer

Reflektion

  • Increasing conversion rate is almost always the goal when we start a new project and it is safe to say that Reflektion has helped us increase conversion rate for customers clicking through product recommendations.
  • With our previous recommendations engine, tweaking and customizing the recommendations on our site was not nearly as effective or easy as it is with Reflektion. This has saved us countless hours in dev and manual operations work.
  • We have not seen any negative impacts of Reflektion and hope this continues.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Criteo Customer Acquisition

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Reflektion

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Customer Acquisition
8.0
Reflektion
9.0

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