Criteo vs. Magnite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Criteo
Score 8.5 out of 10
N/A
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers. The solution enables users to…
$1
per month
Magnite
Score 8.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Pricing
CriteoMagnite
Editions & Modules
Basic
$1
per month
No answers on this topic
Offerings
Pricing Offerings
CriteoMagnite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on a CPC model and is dependent on traffic generated to a site
More Pricing Information
Community Pulse
CriteoMagnite
Considered Both Products
Criteo
Chose Criteo
I think Marketing Solutions by Criteo is probably one of the smaller fish in the pond, so it is kind of hard to compare. However, I do believe they have a niche product that not many others offer, therefore they are unique. There are definitely going to be things that they …
Magnite

No answer on this topic

Top Pros
Top Cons
Features
CriteoMagnite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Criteo
-
Ratings
Magnite
7.5
2 Ratings
1% above category average
Data Transfer00 Ratings7.02 Ratings
DSP integration00 Ratings8.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Criteo
-
Ratings
Magnite
8.0
2 Ratings
2% above category average
Ad campaign creation00 Ratings8.02 Ratings
Ad deployment00 Ratings8.02 Ratings
Display advertising00 Ratings8.02 Ratings
Ad display and retargeting segmentation00 Ratings8.02 Ratings
Sequence targeting00 Ratings8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Criteo
-
Ratings
Magnite
7.3
2 Ratings
6% below category average
Ad dashboards00 Ratings8.02 Ratings
Ad performance reports00 Ratings7.02 Ratings
Ad conversion tracking00 Ratings7.02 Ratings
Ad attribution reporting00 Ratings8.01 Ratings
Cross-channel ad management00 Ratings8.02 Ratings
Ad forecasting and optimization00 Ratings6.01 Ratings
Best Alternatives
CriteoMagnite
Small Businesses

No answers on this topic

Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies

No answers on this topic

The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises

No answers on this topic

Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CriteoMagnite
Likelihood to Recommend
8.5
(58 ratings)
9.0
(2 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
8.0
(12 ratings)
-
(0 ratings)
Support Rating
8.5
(12 ratings)
-
(0 ratings)
User Testimonials
CriteoMagnite
Likelihood to Recommend
Criteo
Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
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Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
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Pros
Criteo
  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
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Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
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Cons
Criteo
  • I think if they had a free trial option, we would be able to better evaluate our need before signing up.
  • I wish there were more targeting features other than retargeting. Would love to target based on interests.
  • Video features are limited. Would love to see new products here.
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Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
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Likelihood to Renew
Criteo
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Read full review
Magnite (Rubicon Project)
No answers on this topic
Usability
Criteo
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
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Magnite (Rubicon Project)
No answers on this topic
Support Rating
Criteo
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
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Magnite (Rubicon Project)
No answers on this topic
Alternatives Considered
Criteo
Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
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Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
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Return on Investment
Criteo
  • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
  • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
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Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
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ScreenShots

Criteo Screenshots

Screenshot of CriteoDynamic Retargeting banner