What users are saying about
1 Ratings
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Score 8 out of 100
3 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

Criteo Customer Acquisition

Criteo Customer Acquisition plays an impeccable role in sales channelizing, identifying prospective clients and acquiring them.
Truptesh Patil | TrustRadius Reviewer

Smart AdServer

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
Ian Smith | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Customer Acquisition
8.0
Smart AdServer
8.0
DSP integration
Criteo Customer Acquisition
8.0
Smart AdServer
8.0
Data Transfer
Criteo Customer Acquisition
Smart AdServer
8.0

Ad Campaigns

Criteo Customer Acquisition
7.3
Smart AdServer
8.0
Ad campaign creation
Criteo Customer Acquisition
8.0
Smart AdServer
8.0
Ad deployment
Criteo Customer Acquisition
6.0
Smart AdServer
9.0
Display advertising
Criteo Customer Acquisition
9.0
Smart AdServer
7.0
Ad display and retargeting segmentation
Criteo Customer Acquisition
6.0
Smart AdServer
8.0
Sequence targeting
Criteo Customer Acquisition
Smart AdServer
8.0

Ad Reporting & Analytics

Criteo Customer Acquisition
8.0
Smart AdServer
7.5
Ad dashboards
Criteo Customer Acquisition
8.0
Smart AdServer
8.0
Ad attribution reporting
Criteo Customer Acquisition
8.0
Smart AdServer
8.0
Ad performance reports
Criteo Customer Acquisition
Smart AdServer
8.0
Ad conversion tracking
Criteo Customer Acquisition
Smart AdServer
7.0
Cross-channel ad management
Criteo Customer Acquisition
Smart AdServer
7.0
Ad forecasting and optimization
Criteo Customer Acquisition
Smart AdServer
7.0

Pros

Criteo Customer Acquisition

  • Arranging customer acquisition campaigns.
  • Drive new customers.
  • Client recommendations.
Truptesh Patil | TrustRadius Reviewer

Smart AdServer

  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
Ian Smith | TrustRadius Reviewer

Cons

Criteo Customer Acquisition

  • Retargeting can be tricky.
  • QA errors at times.
Truptesh Patil | TrustRadius Reviewer

Smart AdServer

  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Ian Smith | TrustRadius Reviewer

Alternatives Considered

Criteo Customer Acquisition

Easy to perceive, great customer services makes this application stand out as compared to others.
Truptesh Patil | TrustRadius Reviewer

Smart AdServer

Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
Ian Smith | TrustRadius Reviewer

Return on Investment

Criteo Customer Acquisition

  • Display advertising.
  • Ad campaign creation.
  • Customer retaining.
Truptesh Patil | TrustRadius Reviewer

Smart AdServer

  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Ian Smith | TrustRadius Reviewer

Screenshots

Criteo Customer Acquisition

Smart AdServer

Pricing Details

Criteo Customer Acquisition

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Smart AdServer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Criteo Customer Acquisition
8.0
Smart AdServer
8.0

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