What users are saying about
1 Ratings
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Score 8 out of 100
2 Ratings
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Score 10 out of 100

Likelihood to Recommend

Criteo Customer Acquisition

Criteo Customer Acquisition plays an impeccable role in sales channelizing, identifying prospective clients and acquiring them.
Truptesh Patil | TrustRadius Reviewer

Sojern RevDirect

Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.
Lauren Ericksen | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Customer Acquisition
8.0
Sojern RevDirect
DSP integration
Criteo Customer Acquisition
8.0
Sojern RevDirect

Ad Campaigns

Criteo Customer Acquisition
7.3
Sojern RevDirect
8.3
Ad campaign creation
Criteo Customer Acquisition
8.0
Sojern RevDirect
8.0
Ad deployment
Criteo Customer Acquisition
6.0
Sojern RevDirect
8.0
Display advertising
Criteo Customer Acquisition
9.0
Sojern RevDirect
8.0
Ad display and retargeting segmentation
Criteo Customer Acquisition
6.0
Sojern RevDirect
9.0

Ad Reporting & Analytics

Criteo Customer Acquisition
8.0
Sojern RevDirect
10.0
Ad dashboards
Criteo Customer Acquisition
8.0
Sojern RevDirect
10.0
Ad attribution reporting
Criteo Customer Acquisition
8.0
Sojern RevDirect
Ad performance reports
Criteo Customer Acquisition
Sojern RevDirect
10.0

Pros

Criteo Customer Acquisition

  • Arranging customer acquisition campaigns.
  • Drive new customers.
  • Client recommendations.
Truptesh Patil | TrustRadius Reviewer

Sojern RevDirect

  • Drives booking to our websites.
  • Helps us to better understand traveler profiles.
Lauren Ericksen | TrustRadius Reviewer

Cons

Criteo Customer Acquisition

  • Retargeting can be tricky.
  • QA errors at times.
Truptesh Patil | TrustRadius Reviewer

Sojern RevDirect

  • For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.
Lauren Ericksen | TrustRadius Reviewer

Alternatives Considered

Criteo Customer Acquisition

Easy to perceive, great customer services makes this application stand out as compared to others.
Truptesh Patil | TrustRadius Reviewer

Sojern RevDirect

Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.
Lauren Ericksen | TrustRadius Reviewer

Return on Investment

Criteo Customer Acquisition

  • Display advertising.
  • Ad campaign creation.
  • Customer retaining.
Truptesh Patil | TrustRadius Reviewer

Sojern RevDirect

  • Sojern has had a positive impact on our impression share.
  • Sojern has had a positive impact on our ROI across the board.
Lauren Ericksen | TrustRadius Reviewer

Screenshots

Criteo Customer Acquisition

Sojern RevDirect

Pricing Details

Criteo Customer Acquisition

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sojern RevDirect

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Customer Acquisition
8.0
Sojern RevDirect
10.0

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