Likelihood to Recommend Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
Read full review Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process,
Sprinklr is too robust and costly for that.
Read full review Pros You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed) Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager. The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...) Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff. Read full review Great personal attention from our account executive. They tried their best to coach and onboarding. Sprinklr is really user friendly. The navigation is intuitive and simple to learn. Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there. Read full review Cons I think if they had a free trial option, we would be able to better evaluate our need before signing up. I wish there were more targeting features other than retargeting. Would love to target based on interests. Video features are limited. Would love to see new products here. Read full review It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn! Read full review Likelihood to Renew Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Read full review Usability Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
Read full review Support Rating I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Read full review We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Read full review Alternatives Considered Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to
Google Ads , if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
Read full review We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if
Brandwatch is LEGO Duplo, then
Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from
Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple
Google Data Studio dashboard.
Robert Lange Head of Paid Media & Social Media Consultant, Strategist
Read full review Return on Investment More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us. Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers. Read full review Time saved on reporting: no need to request any reports from social media agencies anymore Time saved on optimisations thanks to AI optimisations available on the platform Increased team collaboration: local users have visibility on the best performing content across all the markets Read full review ScreenShots