What users are saying about
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Likelihood to Recommend

Criteo Customer Acquisition

Criteo Customer Acquisition plays an impeccable role in sales channelizing, identifying prospective clients and acquiring them.
Truptesh Patil | TrustRadius Reviewer

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Customer Acquisition
8.0
Webtrends Optimize
DSP integration
Criteo Customer Acquisition
8.0
Webtrends Optimize

Ad Campaigns

Criteo Customer Acquisition
7.3
Webtrends Optimize
Ad campaign creation
Criteo Customer Acquisition
8.0
Webtrends Optimize
Ad deployment
Criteo Customer Acquisition
6.0
Webtrends Optimize
Display advertising
Criteo Customer Acquisition
9.0
Webtrends Optimize
Ad display and retargeting segmentation
Criteo Customer Acquisition
6.0
Webtrends Optimize

Ad Reporting & Analytics

Criteo Customer Acquisition
8.0
Webtrends Optimize
Ad dashboards
Criteo Customer Acquisition
8.0
Webtrends Optimize
Ad attribution reporting
Criteo Customer Acquisition
8.0
Webtrends Optimize

Testing and Experimentation

Criteo Customer Acquisition
Webtrends Optimize
8.3
a/b experiment testing
Criteo Customer Acquisition
Webtrends Optimize
9.1
Split URL testing
Criteo Customer Acquisition
Webtrends Optimize
8.2
Multivariate testing
Criteo Customer Acquisition
Webtrends Optimize
8.2
Multi-page/funnel testing
Criteo Customer Acquisition
Webtrends Optimize
8.2
Cross-browser testing
Criteo Customer Acquisition
Webtrends Optimize
8.2
Mobile app testing
Criteo Customer Acquisition
Webtrends Optimize
8.2
Test significance
Criteo Customer Acquisition
Webtrends Optimize
8.2
Visual / WYSIWYG editor
Criteo Customer Acquisition
Webtrends Optimize
8.2
Advanced code editor
Criteo Customer Acquisition
Webtrends Optimize
8.2
Page surveys
Criteo Customer Acquisition
Webtrends Optimize
8.2
Visitor recordings
Criteo Customer Acquisition
Webtrends Optimize
8.2
Preview mode
Criteo Customer Acquisition
Webtrends Optimize
8.2
Test duration calculator
Criteo Customer Acquisition
Webtrends Optimize
8.2
Experiment scheduler
Criteo Customer Acquisition
Webtrends Optimize
8.2
Experiment workflow and approval
Criteo Customer Acquisition
Webtrends Optimize
8.2
Dynamic experiment activation
Criteo Customer Acquisition
Webtrends Optimize
8.2
Client-side tests
Criteo Customer Acquisition
Webtrends Optimize
9.1
Server-side tests
Criteo Customer Acquisition
Webtrends Optimize
8.2
Mutually exclusive tests
Criteo Customer Acquisition
Webtrends Optimize
8.2

Audience Segmentation & Targeting

Criteo Customer Acquisition
Webtrends Optimize
8.2
Standard visitor segmentation
Criteo Customer Acquisition
Webtrends Optimize
9.1
Behavioral visitor segmentation
Criteo Customer Acquisition
Webtrends Optimize
8.2
Traffic allocation control
Criteo Customer Acquisition
Webtrends Optimize
7.3
Website personalization
Criteo Customer Acquisition
Webtrends Optimize
8.2

Results and Analysis

Criteo Customer Acquisition
Webtrends Optimize
8.1
Click analytics
Criteo Customer Acquisition
Webtrends Optimize
9.1
Scroll maps
Criteo Customer Acquisition
Webtrends Optimize
7.3
Form fill analysis
Criteo Customer Acquisition
Webtrends Optimize
7.3
Conversion tracking
Criteo Customer Acquisition
Webtrends Optimize
8.2
Goal tracking
Criteo Customer Acquisition
Webtrends Optimize
8.2
Test reporting
Criteo Customer Acquisition
Webtrends Optimize
8.2
Results segmentation
Criteo Customer Acquisition
Webtrends Optimize
8.2
CSV export
Criteo Customer Acquisition
Webtrends Optimize
8.2
Experiments results dashboard
Criteo Customer Acquisition
Webtrends Optimize
8.2

Pros

Criteo Customer Acquisition

  • Arranging customer acquisition campaigns.
  • Drive new customers.
  • Client recommendations.
Truptesh Patil | TrustRadius Reviewer

Webtrends Optimize

  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Michael O'Connor | TrustRadius Reviewer

Cons

Criteo Customer Acquisition

  • Retargeting can be tricky.
  • QA errors at times.
Truptesh Patil | TrustRadius Reviewer

Webtrends Optimize

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Criteo Customer Acquisition

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
David Reynolds-Gooch | TrustRadius Reviewer

Usability

Criteo Customer Acquisition

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor | TrustRadius Reviewer

Reliability and Availability

Criteo Customer Acquisition

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
Anonymous | TrustRadius Reviewer

Performance

Criteo Customer Acquisition

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
Anonymous | TrustRadius Reviewer

Support Rating

Criteo Customer Acquisition

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 9.1
Based on 2 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Freddie Wilkinson | TrustRadius Reviewer

Online Training

Criteo Customer Acquisition

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Anonymous | TrustRadius Reviewer

Implementation Rating

Criteo Customer Acquisition

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 7.0
Based on 1 answer
Implementation was pretty straightforward
Anonymous | TrustRadius Reviewer

Alternatives Considered

Criteo Customer Acquisition

Easy to perceive, great customer services makes this application stand out as compared to others.
Truptesh Patil | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Magdalena Petrova | TrustRadius Reviewer

Return on Investment

Criteo Customer Acquisition

  • Display advertising.
  • Ad campaign creation.
  • Customer retaining.
Truptesh Patil | TrustRadius Reviewer

Webtrends Optimize

  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Chris Sharman | TrustRadius Reviewer

Screenshots

Pricing Details

Criteo Customer Acquisition

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Webtrends Optimize

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Customer Acquisition
8.0
Webtrends Optimize
7.3

Likelihood to Renew

Criteo Customer Acquisition
Webtrends Optimize
5.3

Usability

Criteo Customer Acquisition
Webtrends Optimize
7.0

Reliability and Availability

Criteo Customer Acquisition
Webtrends Optimize
10.0

Performance

Criteo Customer Acquisition
Webtrends Optimize
10.0

Support Rating

Criteo Customer Acquisition
Webtrends Optimize
9.1

Online Training

Criteo Customer Acquisition
Webtrends Optimize
6.0

Implementation Rating

Criteo Customer Acquisition
Webtrends Optimize
7.0

Add comparison