Criteo vs. WideOrbit

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Criteo
Score 8.5 out of 10
N/A
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers. The solution enables users to…
$1
per month
WideOrbit
Score 10.0 out of 10
N/A
WideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.N/A
Pricing
CriteoWideOrbit
Editions & Modules
Basic
$1
per month
No answers on this topic
Offerings
Pricing Offerings
CriteoWideOrbit
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on a CPC model and is dependent on traffic generated to a site
More Pricing Information
Features
CriteoWideOrbit
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Criteo
-
Ratings
WideOrbit
7.0
1 Ratings
5% below category average
Data Transfer00 Ratings7.01 Ratings
DSP integration00 Ratings7.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Criteo
-
Ratings
WideOrbit
7.8
2 Ratings
0% below category average
Ad deployment00 Ratings7.02 Ratings
Display advertising00 Ratings8.01 Ratings
Ad display and retargeting segmentation00 Ratings8.01 Ratings
Sequence targeting00 Ratings8.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Criteo
-
Ratings
WideOrbit
7.8
2 Ratings
0% above category average
Ad dashboards00 Ratings8.01 Ratings
Ad performance reports00 Ratings10.02 Ratings
Ad conversion tracking00 Ratings6.01 Ratings
Ad attribution reporting00 Ratings7.01 Ratings
Cross-channel ad management00 Ratings6.02 Ratings
Ad forecasting and optimization00 Ratings10.02 Ratings
Best Alternatives
CriteoWideOrbit
Small Businesses

No answers on this topic

Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies

No answers on this topic

The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises

No answers on this topic

Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CriteoWideOrbit
Likelihood to Recommend
8.5
(58 ratings)
10.0
(3 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
8.0
(12 ratings)
-
(0 ratings)
Support Rating
8.5
(12 ratings)
-
(0 ratings)
User Testimonials
CriteoWideOrbit
Likelihood to Recommend
Criteo
Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
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WideOrbit
I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
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Pros
Criteo
  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
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WideOrbit
  • Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
  • It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
  • Very user friendly and efficient to use.
  • The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.
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Cons
Criteo
  • I think if they had a free trial option, we would be able to better evaluate our need before signing up.
  • I wish there were more targeting features other than retargeting. Would love to target based on interests.
  • Video features are limited. Would love to see new products here.
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WideOrbit
  • Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
  • would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
  • offer a monthly calendar of training opportunities like Nielsen offers
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Likelihood to Renew
Criteo
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
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WideOrbit
No answers on this topic
Usability
Criteo
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
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WideOrbit
No answers on this topic
Support Rating
Criteo
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
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WideOrbit
No answers on this topic
Alternatives Considered
Criteo
Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
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WideOrbit
I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
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Return on Investment
Criteo
  • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
  • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
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WideOrbit
  • The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit
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ScreenShots

Criteo Screenshots

Screenshot of CriteoDynamic Retargeting banner