What users are saying about
1 Ratings
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Score 8 out of 100
4 Ratings
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Score 6 out of 100

Likelihood to Recommend

Criteo Customer Acquisition

Criteo Customer Acquisition plays an impeccable role in sales channelizing, identifying prospective clients and acquiring them.
Truptesh Patil | TrustRadius Reviewer

Zedo

The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
Joseph Ferrick | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Customer Acquisition
8.0
Zedo
DSP integration
Criteo Customer Acquisition
8.0
Zedo

Ad Campaigns

Criteo Customer Acquisition
7.3
Zedo
10.0
Ad campaign creation
Criteo Customer Acquisition
8.0
Zedo
10.0
Ad deployment
Criteo Customer Acquisition
6.0
Zedo
10.0
Display advertising
Criteo Customer Acquisition
9.0
Zedo
10.0
Ad display and retargeting segmentation
Criteo Customer Acquisition
6.0
Zedo

Ad Reporting & Analytics

Criteo Customer Acquisition
8.0
Zedo
9.6
Ad dashboards
Criteo Customer Acquisition
8.0
Zedo
9.0
Ad attribution reporting
Criteo Customer Acquisition
8.0
Zedo
Ad performance reports
Criteo Customer Acquisition
Zedo
10.0
Ad conversion tracking
Criteo Customer Acquisition
Zedo
10.0
Cross-channel ad management
Criteo Customer Acquisition
Zedo
9.0
Ad forecasting and optimization
Criteo Customer Acquisition
Zedo
10.0

Pros

Criteo Customer Acquisition

  • Arranging customer acquisition campaigns.
  • Drive new customers.
  • Client recommendations.
Truptesh Patil | TrustRadius Reviewer

Zedo

  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
Joseph Ferrick | TrustRadius Reviewer

Cons

Criteo Customer Acquisition

  • Retargeting can be tricky.
  • QA errors at times.
Truptesh Patil | TrustRadius Reviewer

Zedo

  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
Joseph Ferrick | TrustRadius Reviewer

Alternatives Considered

Criteo Customer Acquisition

Easy to perceive, great customer services makes this application stand out as compared to others.
Truptesh Patil | TrustRadius Reviewer

Zedo

I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
Joseph Ferrick | TrustRadius Reviewer

Return on Investment

Criteo Customer Acquisition

  • Display advertising.
  • Ad campaign creation.
  • Customer retaining.
Truptesh Patil | TrustRadius Reviewer

Zedo

  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
Joseph Ferrick | TrustRadius Reviewer

Screenshots

Criteo Customer Acquisition

Zedo

Pricing Details

Criteo Customer Acquisition

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zedo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Criteo Customer Acquisition
8.0
Zedo
8.0

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