Top Rated
100 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
72 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

LinkedIn Lead Accelerator (Discontinued)

In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
LinkedIn Lead Accelerator (Discontinued)
8.3
Data Transfer
Criteo Dynamic Retargeting
7.5
LinkedIn Lead Accelerator (Discontinued)
8.8
DSP integration
Criteo Dynamic Retargeting
7.7
LinkedIn Lead Accelerator (Discontinued)
7.9

Ad Campaigns

Criteo Dynamic Retargeting
7.0
LinkedIn Lead Accelerator (Discontinued)
8.7
Ad campaign creation
Criteo Dynamic Retargeting
6.7
LinkedIn Lead Accelerator (Discontinued)
9.0
Ad deployment
Criteo Dynamic Retargeting
6.5
LinkedIn Lead Accelerator (Discontinued)
8.0
Display advertising
Criteo Dynamic Retargeting
7.4
LinkedIn Lead Accelerator (Discontinued)
9.0
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
LinkedIn Lead Accelerator (Discontinued)
8.2
Sequence targeting
Criteo Dynamic Retargeting
LinkedIn Lead Accelerator (Discontinued)
9.1

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
LinkedIn Lead Accelerator (Discontinued)
7.9
Ad dashboards
Criteo Dynamic Retargeting
7.2
LinkedIn Lead Accelerator (Discontinued)
7.9
Ad performance reports
Criteo Dynamic Retargeting
6.8
LinkedIn Lead Accelerator (Discontinued)
7.9
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
LinkedIn Lead Accelerator (Discontinued)
8.8
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
LinkedIn Lead Accelerator (Discontinued)
7.9
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
LinkedIn Lead Accelerator (Discontinued)
7.9
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
LinkedIn Lead Accelerator (Discontinued)
6.9

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

LinkedIn Lead Accelerator (Discontinued)

  • It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.
Anonymous | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

LinkedIn Lead Accelerator (Discontinued)

  • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
Chris Robison | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

LinkedIn Lead Accelerator (Discontinued)

LinkedIn Lead Accelerator (Discontinued) 9.5
Based on 3 answers
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
Chris Robison | TrustRadius Reviewer

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

LinkedIn Lead Accelerator (Discontinued)

They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.
Anonymous | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

LinkedIn Lead Accelerator (Discontinued)

  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
Anonymous | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

LinkedIn Lead Accelerator (Discontinued)

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

LinkedIn Lead Accelerator (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
LinkedIn Lead Accelerator (Discontinued)
8.1

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
LinkedIn Lead Accelerator (Discontinued)
9.5

Usability

Criteo Dynamic Retargeting
LinkedIn Lead Accelerator (Discontinued)
8.0

Add comparison