Bizo / LinkedIn Lead Accelerator (Discontinued) vs. Criteo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bizo / LinkedIn Lead Accelerator (Discontinued)
Score 9.9 out of 10
N/A
The former LinkedIn Lead Accelerator was based on the technology acquired with Bizo in 2014. Bizo no longer exists as a separate entity, and LinkedIn Lead Accelerator has since been discontinued. Linkedin now offers LinkedIn Marketing Solutions, an advertising driven solution.N/A
Criteo
Score 8.5 out of 10
N/A
Criteo Commerce Growth (formerly Criteo Marketing Solutions) helps users to achieve customer acquisition and retention objectives with simple yet powerful automated advertising for the open internet. It features an open commerce dataset to target continuously refreshed, high-intent audiences. The user's first-party datais enriched with commerce data from 22k advertisers & thousands of publishers to up-level how to engage existing customers. The solution enables users to…
$1
per month
Pricing
Bizo / LinkedIn Lead Accelerator (Discontinued)Criteo
Editions & Modules
No answers on this topic
Basic
$1
per month
Offerings
Pricing Offerings
Bizo / LinkedIn Lead Accelerator (Discontinued)Criteo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on a CPC model and is dependent on traffic generated to a site
More Pricing Information
Community Pulse
Bizo / LinkedIn Lead Accelerator (Discontinued)Criteo
Top Pros
Top Cons
Features
Bizo / LinkedIn Lead Accelerator (Discontinued)Criteo
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Bizo / LinkedIn Lead Accelerator (Discontinued)
8.4
3 Ratings
13% above category average
Criteo
-
Ratings
Data Transfer8.83 Ratings00 Ratings
DSP integration7.93 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Bizo / LinkedIn Lead Accelerator (Discontinued)
8.6
3 Ratings
9% above category average
Criteo
-
Ratings
Ad campaign creation9.03 Ratings00 Ratings
Ad deployment8.03 Ratings00 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.22 Ratings00 Ratings
Sequence targeting9.13 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Bizo / LinkedIn Lead Accelerator (Discontinued)
7.9
3 Ratings
2% above category average
Criteo
-
Ratings
Ad dashboards7.93 Ratings00 Ratings
Ad performance reports7.93 Ratings00 Ratings
Ad conversion tracking8.83 Ratings00 Ratings
Ad attribution reporting7.93 Ratings00 Ratings
Cross-channel ad management7.93 Ratings00 Ratings
Ad forecasting and optimization6.93 Ratings00 Ratings
Best Alternatives
Bizo / LinkedIn Lead Accelerator (Discontinued)Criteo
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10

No answers on this topic

Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10

No answers on this topic

Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Bizo / LinkedIn Lead Accelerator (Discontinued)Criteo
Likelihood to Recommend
8.1
(6 ratings)
8.5
(58 ratings)
Likelihood to Renew
9.5
(3 ratings)
10.0
(1 ratings)
Usability
8.0
(1 ratings)
8.0
(12 ratings)
Support Rating
-
(0 ratings)
8.5
(12 ratings)
User Testimonials
Bizo / LinkedIn Lead Accelerator (Discontinued)Criteo
Likelihood to Recommend
Discontinued Products
In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.
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Criteo
Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
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Pros
Discontinued Products
  • It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.
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Criteo
  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
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Cons
Discontinued Products
  • As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.
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Criteo
  • I think if they had a free trial option, we would be able to better evaluate our need before signing up.
  • I wish there were more targeting features other than retargeting. Would love to target based on interests.
  • Video features are limited. Would love to see new products here.
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Likelihood to Renew
Discontinued Products
I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.
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Criteo
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
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Usability
Discontinued Products
No answers on this topic
Criteo
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
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Support Rating
Discontinued Products
No answers on this topic
Criteo
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
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Alternatives Considered
Discontinued Products
They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.
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Criteo
Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
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Return on Investment
Discontinued Products
  • With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
  • It saves a lot of time when you can do such a detailed targeting
  • Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
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Criteo
  • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
  • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
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ScreenShots

Criteo Screenshots

Screenshot of CriteoDynamic Retargeting banner