What users are saying about
Top Rated
100 Ratings
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Top Rated
1880 Ratings
Top Rated
100 Ratings
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Score 7.9 out of 100

Mailchimp

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Top Rated
1880 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
Mailchimp
Data Transfer
Criteo Dynamic Retargeting
7.5
Mailchimp
DSP integration
Criteo Dynamic Retargeting
7.6
Mailchimp

Ad Campaigns

Criteo Dynamic Retargeting
7.0
Mailchimp
Ad campaign creation
Criteo Dynamic Retargeting
6.6
Mailchimp
Ad deployment
Criteo Dynamic Retargeting
6.5
Mailchimp
Display advertising
Criteo Dynamic Retargeting
7.4
Mailchimp
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
Mailchimp

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
Mailchimp
Ad dashboards
Criteo Dynamic Retargeting
7.2
Mailchimp
Ad performance reports
Criteo Dynamic Retargeting
6.8
Mailchimp
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
Mailchimp
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
Mailchimp
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
Mailchimp
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
Mailchimp

Email & Online Marketing

Criteo Dynamic Retargeting
Mailchimp
8.1
WYSIWYG email editor
Criteo Dynamic Retargeting
Mailchimp
8.5
Dynamic content
Criteo Dynamic Retargeting
Mailchimp
7.8
Ability to test dynamic content
Criteo Dynamic Retargeting
Mailchimp
7.9
Landing pages
Criteo Dynamic Retargeting
Mailchimp
7.6
A/B testing
Criteo Dynamic Retargeting
Mailchimp
7.8
Mobile optimization
Criteo Dynamic Retargeting
Mailchimp
8.6
Email deliverability reporting
Criteo Dynamic Retargeting
Mailchimp
8.8
List management
Criteo Dynamic Retargeting
Mailchimp
8.3
Triggered drip sequences
Criteo Dynamic Retargeting
Mailchimp
7.7

Lead Management

Criteo Dynamic Retargeting
Mailchimp
9.2
Lead nurturing
Criteo Dynamic Retargeting
Mailchimp
6.9
Lead scoring and grading
Criteo Dynamic Retargeting
Mailchimp
10.0
Data quality management
Criteo Dynamic Retargeting
Mailchimp
10.0
Automated sales alerts and tasks
Criteo Dynamic Retargeting
Mailchimp
10.0

Campaign Management

Criteo Dynamic Retargeting
Mailchimp
10.0
Calendaring
Criteo Dynamic Retargeting
Mailchimp
10.0
Event/webinar marketing
Criteo Dynamic Retargeting
Mailchimp
10.0

Social Media Marketing

Criteo Dynamic Retargeting
Mailchimp
10.0
Social sharing and campaigns
Criteo Dynamic Retargeting
Mailchimp
10.0
Social profile integration
Criteo Dynamic Retargeting
Mailchimp
10.0

Reporting & Analytics

Criteo Dynamic Retargeting
Mailchimp
7.7
Dashboards
Criteo Dynamic Retargeting
Mailchimp
7.7
Standard reports
Criteo Dynamic Retargeting
Mailchimp
8.2
Custom reports
Criteo Dynamic Retargeting
Mailchimp
7.3

Platform & Infrastructure

Criteo Dynamic Retargeting
Mailchimp
8.5
API
Criteo Dynamic Retargeting
Mailchimp
9.0
Role-based workflow & approvals
Criteo Dynamic Retargeting
Mailchimp
10.0
Customizability
Criteo Dynamic Retargeting
Mailchimp
6.4
Integration with Salesforce.com
Criteo Dynamic Retargeting
Mailchimp
8.5
Integration with Microsoft Dynamics CRM
Criteo Dynamic Retargeting
Mailchimp
8.5
Integration with SugarCRM
Criteo Dynamic Retargeting
Mailchimp
8.5

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.5
Based on 138 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Reliability and Availability

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Implementation Rating

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Scalability

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Screenshots

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
Mailchimp
8.4

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
Mailchimp
9.4

Usability

Criteo Dynamic Retargeting
Mailchimp
8.5

Reliability and Availability

Criteo Dynamic Retargeting
Mailchimp
10.0

Performance

Criteo Dynamic Retargeting
Mailchimp
10.0

Support Rating

Criteo Dynamic Retargeting
Mailchimp
10.0

Implementation Rating

Criteo Dynamic Retargeting
Mailchimp
8.8

Scalability

Criteo Dynamic Retargeting
Mailchimp
9.3

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