What users are saying about
Top Rated
100 Ratings
3 Ratings
Top Rated
100 Ratings
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Score 7.9 out of 100
3 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Remarkety

Well-suited: For marketing automation of an eCommerce store, increasing revenue by abandoned cart recovery, personalized coupons, and follow-up emails with newsletters and product recommendations. The additional revenue stream from re-marketing across social media.
Not suited: for an online store with just a few products, it would be too complicated and expensive to run.
Adam Farrell | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
Remarkety
Data Transfer
Criteo Dynamic Retargeting
7.5
Remarkety
DSP integration
Criteo Dynamic Retargeting
7.6
Remarkety

Ad Campaigns

Criteo Dynamic Retargeting
7.0
Remarkety
8.3
Ad campaign creation
Criteo Dynamic Retargeting
6.6
Remarkety
8.5
Ad deployment
Criteo Dynamic Retargeting
6.5
Remarkety
8.0
Display advertising
Criteo Dynamic Retargeting
7.4
Remarkety
8.0
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
Remarkety
9.0
Sequence targeting
Criteo Dynamic Retargeting
Remarkety
8.0

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
Remarkety
7.9
Ad dashboards
Criteo Dynamic Retargeting
7.2
Remarkety
7.5
Ad performance reports
Criteo Dynamic Retargeting
6.8
Remarkety
8.0
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
Remarkety
8.0
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
Remarkety
7.5
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
Remarkety
7.5
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
Remarkety
9.0

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Remarkety

  • Newsletter functionality
  • Segmentation of contacts
  • Library of pre-made email templates
  • Easy follow-up with customers and prospects
Michael Brennan | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Remarkety

  • While there are several templates, their quality of design could be improved.
  • The social media integration is a great idea, but not very straight-forward to use.
  • The drag and drop editor is buggy - causing restarts of the browser.
Adam Farrell | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Remarkety

No score
No answers yet
No answers on this topic

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Remarkety

We evaluated several apps for email marketing and automation and we selected Remarkety for its inbuilt eCommerce functionality. The other solutions were more general in nature, missing that seamless integration with eCommerce stores selling physical products.
Michael Brennan | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Remarkety

  • Increased revenue from addressing the customers who abandoned the checkout.
  • Time savings from automatic uploading of contacts for re-marketing campaigns.
  • Extra customers who are targeted based on their browsing the products without initially buying anything.
Adam Farrell | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

Remarkety

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Remarkety

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
Remarkety
8.5

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
Remarkety

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