What users are saying about
Top Rated
100 Ratings
3 Ratings
Top Rated
100 Ratings
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Score 7.9 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.8 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

RollWorks

You can take a look at this platform if you are looking to reach specific companies through advertising, generate sales and improve your marketing.
Stella Olsson | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
RollWorks
Data Transfer
Criteo Dynamic Retargeting
7.5
RollWorks
DSP integration
Criteo Dynamic Retargeting
7.7
RollWorks

Ad Campaigns

Criteo Dynamic Retargeting
7.0
RollWorks
Ad campaign creation
Criteo Dynamic Retargeting
6.7
RollWorks
Ad deployment
Criteo Dynamic Retargeting
6.5
RollWorks
Display advertising
Criteo Dynamic Retargeting
7.4
RollWorks
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
RollWorks

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
RollWorks
Ad dashboards
Criteo Dynamic Retargeting
7.2
RollWorks
Ad performance reports
Criteo Dynamic Retargeting
6.8
RollWorks
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
RollWorks
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
RollWorks
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
RollWorks
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
RollWorks

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

RollWorks

  • Reports & dashboards are very robust
  • Straightforward & easy to use interface
  • Responsive & flexible customer support
Megan Kratzman | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

RollWorks

  • It was a bit difficult to be able to implement it with other software, we were barely able to connect it to Salesforce.
  • They should be able to dig deeper into Salesforce reports within this platform.
Stella Olsson | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

RollWorks

No score
No answers yet
No answers on this topic

Usability

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
Its system is very modern and simple, thus being able to be understood by both clients, qualified personnel and also for new users.
Stella Olsson | TrustRadius Reviewer

Support Rating

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

RollWorks

RollWorks 10.0
Based on 1 answer
The support has always been willing to help from the get-go, they also helped us understand the reports in a way that we can streamline our sales process. All the doubts that we have consulted with the support team have been resolved.
Stella Olsson | TrustRadius Reviewer

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

RollWorks

We've used Google Ads in the past for remarketing and still do, but the ability to target key accounts in RollWorks is unmatched.
Megan Kratzman | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

RollWorks

  • We're able to closely target key accounts, saving from wasted spend
  • RollWorks has been key for getting in front of key contacts
Megan Kratzman | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

RollWorks

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

RollWorks

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
RollWorks
9.8

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
RollWorks

Usability

Criteo Dynamic Retargeting
RollWorks
10.0

Support Rating

Criteo Dynamic Retargeting
RollWorks
10.0

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