What users are saying about
Top Rated
100 Ratings
10 Ratings
Top Rated
100 Ratings
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Score 7.9 out of 100
10 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Rubicon Project

If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
Hieu Nguyen | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
Rubicon Project
7.5
Data Transfer
Criteo Dynamic Retargeting
7.5
Rubicon Project
7.0
DSP integration
Criteo Dynamic Retargeting
7.6
Rubicon Project
8.0

Ad Campaigns

Criteo Dynamic Retargeting
7.0
Rubicon Project
8.0
Ad campaign creation
Criteo Dynamic Retargeting
6.6
Rubicon Project
8.0
Ad deployment
Criteo Dynamic Retargeting
6.5
Rubicon Project
8.0
Display advertising
Criteo Dynamic Retargeting
7.3
Rubicon Project
8.0
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
Rubicon Project
8.0
Sequence targeting
Criteo Dynamic Retargeting
Rubicon Project
8.0

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
Rubicon Project
7.3
Ad dashboards
Criteo Dynamic Retargeting
7.2
Rubicon Project
8.0
Ad performance reports
Criteo Dynamic Retargeting
6.8
Rubicon Project
7.0
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
Rubicon Project
7.0
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
Rubicon Project
8.0
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
Rubicon Project
8.0
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
Rubicon Project
6.0

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Rubicon Project

  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Anonymous | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Rubicon Project

  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
Hieu Nguyen | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Rubicon Project

No score
No answers yet
No answers on this topic

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Rubicon Project

Rubicon had superior client services and monetization techniques.
Anonymous | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Rubicon Project

  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
Hieu Nguyen | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

Rubicon Project

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rubicon Project

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
Rubicon Project
9.0

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
Rubicon Project

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