What users are saying about
Top Rated
100 Ratings
4 Ratings
Top Rated
100 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.8 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

seoClarity

Well suited for large sites with many pages and a large pool of relevant keywords.For online businesses with less than a couple thousand keywords driving significant volume and revenue it's almost certainly overkill.
Joseph Miller | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
seoClarity
Data Transfer
Criteo Dynamic Retargeting
7.5
seoClarity
DSP integration
Criteo Dynamic Retargeting
7.7
seoClarity

Ad Campaigns

Criteo Dynamic Retargeting
7.0
seoClarity
Ad campaign creation
Criteo Dynamic Retargeting
6.7
seoClarity
Ad deployment
Criteo Dynamic Retargeting
6.5
seoClarity
Display advertising
Criteo Dynamic Retargeting
7.4
seoClarity
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
seoClarity

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
seoClarity
Ad dashboards
Criteo Dynamic Retargeting
7.2
seoClarity
Ad performance reports
Criteo Dynamic Retargeting
6.8
seoClarity
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
seoClarity
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
seoClarity
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
seoClarity
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
seoClarity

SEO

Criteo Dynamic Retargeting
seoClarity
7.0
Keyword analysis
Criteo Dynamic Retargeting
seoClarity
6.0
Backlink management
Criteo Dynamic Retargeting
seoClarity
7.0
SERP ranking tracking
Criteo Dynamic Retargeting
seoClarity
9.0
Page grader
Criteo Dynamic Retargeting
seoClarity
6.0
Competitive analysis
Criteo Dynamic Retargeting
seoClarity
8.0
Site audit / diagnostics
Criteo Dynamic Retargeting
seoClarity
8.0
Site recommendations
Criteo Dynamic Retargeting
seoClarity
7.0
Task management
Criteo Dynamic Retargeting
seoClarity
5.0

SEO Channels

Criteo Dynamic Retargeting
seoClarity
7.5
Local SEO
Criteo Dynamic Retargeting
seoClarity
8.0
Social SEO
Criteo Dynamic Retargeting
seoClarity
6.0
Mobile SEO
Criteo Dynamic Retargeting
seoClarity
8.0
Global SEO
Criteo Dynamic Retargeting
seoClarity
8.0

SEO Platform & Account Management

Criteo Dynamic Retargeting
seoClarity
9.0
Multi-domain support
Criteo Dynamic Retargeting
seoClarity
10.0
Integration with web analytics tools
Criteo Dynamic Retargeting
seoClarity
8.0

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

seoClarity

  • Daily organic rank tracking across desktop and mobile, capturing details for top 100 results each keyword
  • CSV import and export
  • Custom enterprise solutions for large scale SEO teams
  • Account management via live chat, email, phone and in person educational events
  • Page level and keyword level grouping and aggregation
Joseph Miller | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

seoClarity

  • The interface, while providing very rich and granular information, is a bit clunky compared to other solutions.
  • Non-core functionality like content suggestions and site crawlers are just not as strong as dedicated solutions
  • Adding or removing keywords periodically will skew your charts in some views and makes analysis a bit challenging.
Joseph Miller | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

seoClarity

No score
No answers yet
No answers on this topic

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

seoClarity

All solutions in this category tend to be more similar than different. Competitors tend to be larger organizations, have a bit more polish to the interface but also are a bit more obtuse when it comes to pricing.
Joseph Miller | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

seoClarity

  • Helpful in tracking efforts
  • Helpful in monitoring and reacting to algorithm updates
  • Helpful in gathering competitive insight at a large scale
Joseph Miller | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

seoClarity

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

seoClarity

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
seoClarity
7.0

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
seoClarity

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