What users are saying about
Top Rated
100 Ratings
3 Ratings
Top Rated
100 Ratings
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Score 7.9 out of 100
3 Ratings
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Score 7 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

SmartyAds DSP

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
SmartyAds DSP
6.3
Data Transfer
Criteo Dynamic Retargeting
7.5
SmartyAds DSP
6.0
DSP integration
Criteo Dynamic Retargeting
7.6
SmartyAds DSP
6.5

Ad Campaigns

Criteo Dynamic Retargeting
7.0
SmartyAds DSP
7.7
Ad campaign creation
Criteo Dynamic Retargeting
6.6
SmartyAds DSP
8.0
Ad deployment
Criteo Dynamic Retargeting
6.5
SmartyAds DSP
7.5
Display advertising
Criteo Dynamic Retargeting
7.4
SmartyAds DSP
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
SmartyAds DSP
7.5
Sequence targeting
Criteo Dynamic Retargeting
SmartyAds DSP
8.0

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
SmartyAds DSP
7.7
Ad dashboards
Criteo Dynamic Retargeting
7.2
SmartyAds DSP
7.5
Ad performance reports
Criteo Dynamic Retargeting
6.8
SmartyAds DSP
7.5
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
SmartyAds DSP
7.5
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
SmartyAds DSP
8.0
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
SmartyAds DSP
8.5
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
SmartyAds DSP
7.0

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

SmartyAds DSP

  • Easy-to-use, friendly interface.
  • Interesting integrations.
Gabriela Band | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Gabriela Band | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

SmartyAds DSP

  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SmartyAds DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
SmartyAds DSP
7.0

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
SmartyAds DSP

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