What users are saying about
Top Rated
98 Ratings
Top Rated
18 Ratings
Top Rated
98 Ratings
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Score 8.2 out of 100
Top Rated
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.6 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

StackAdapt

For B2C applications, if you have a product that dovetails with someone's lifestyle, using StackAdapt will put you in your prospective client's lap. For B2B applications, you will need intimate knowledge of what your prospects do when they are reading or searching for pleasure in order to hit them at the right time. Your ad and content will need to address their pain points so well that they mentally shift gears from escape from work back to work to click and follow your breadcrumbs.
Mark Whitlock | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
StackAdapt
8.4
Data Transfer
Criteo Dynamic Retargeting
7.5
StackAdapt
8.4
DSP integration
Criteo Dynamic Retargeting
7.7
StackAdapt
8.5

Ad Campaigns

Criteo Dynamic Retargeting
7.3
StackAdapt
8.5
Ad campaign creation
Criteo Dynamic Retargeting
6.8
StackAdapt
9.5
Ad deployment
Criteo Dynamic Retargeting
7.0
StackAdapt
9.3
Display advertising
Criteo Dynamic Retargeting
7.9
StackAdapt
7.7
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.8
StackAdapt
8.3
Sequence targeting
Criteo Dynamic Retargeting
StackAdapt
7.6

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.3
StackAdapt
8.4
Ad dashboards
Criteo Dynamic Retargeting
7.5
StackAdapt
8.7
Ad performance reports
Criteo Dynamic Retargeting
7.2
StackAdapt
8.7
Ad conversion tracking
Criteo Dynamic Retargeting
7.6
StackAdapt
8.5
Ad attribution reporting
Criteo Dynamic Retargeting
6.5
StackAdapt
9.2
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
StackAdapt
8.1
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.7
StackAdapt
7.3

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

StackAdapt

  • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
  • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
  • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
Anonymous | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

StackAdapt

  • Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
  • Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
  • The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.
Eric Figura | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

StackAdapt

StackAdapt 10.0
Based on 1 answer
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Eric Figura | TrustRadius Reviewer

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

StackAdapt

In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
Cameron Solu | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

StackAdapt

  • Excellent traffic from our ads. Traffic exceeded our forecast.
  • Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
  • The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
Mark Whitlock | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

StackAdapt

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

StackAdapt

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
8.2
StackAdapt
9.7

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
StackAdapt
10.0

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