What users are saying about
Top Rated
100 Ratings
14 Ratings
Top Rated
100 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

The Trade Desk

We are a large company, but The Trade Desk seems like it would also work well for small companies. In our limited deployment, we focused on the USA market and Digital Marketing, but we see this platform working for global markets, multi-language, and across all paid search engines. They provide great user engagement and dashboard reporting to help us manage each campaign in real-time. The Trade Desk seems to do all of these things well and would work for most companies. I have yet to see a campaign and/or executive initiative that The Trade Desk can't handle. We have had a favorable experience and believe it has met every objective we have.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
The Trade Desk
6.9
Data Transfer
Criteo Dynamic Retargeting
7.5
The Trade Desk
6.2
DSP integration
Criteo Dynamic Retargeting
7.6
The Trade Desk
7.6

Ad Campaigns

Criteo Dynamic Retargeting
7.0
The Trade Desk
Ad campaign creation
Criteo Dynamic Retargeting
6.6
The Trade Desk
Ad deployment
Criteo Dynamic Retargeting
6.5
The Trade Desk
Display advertising
Criteo Dynamic Retargeting
7.4
The Trade Desk
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
The Trade Desk

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
The Trade Desk
Ad dashboards
Criteo Dynamic Retargeting
7.2
The Trade Desk
Ad performance reports
Criteo Dynamic Retargeting
6.8
The Trade Desk
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
The Trade Desk
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
The Trade Desk
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
The Trade Desk
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
The Trade Desk

Data Collection

Criteo Dynamic Retargeting
The Trade Desk
7.2
Collection of first-party data
Criteo Dynamic Retargeting
The Trade Desk
7.3
Collection of third-party data
Criteo Dynamic Retargeting
The Trade Desk
6.8
Access to Third-party Data Providers
Criteo Dynamic Retargeting
The Trade Desk
7.4

Data Classification

Criteo Dynamic Retargeting
The Trade Desk
6.8
Audience taxonomy
Criteo Dynamic Retargeting
The Trade Desk
6.5
Tag Management
Criteo Dynamic Retargeting
The Trade Desk
6.3
Data Analysis Dashboard
Criteo Dynamic Retargeting
The Trade Desk
7.5

DMP Analytics

Criteo Dynamic Retargeting
The Trade Desk
7.1
Campaign Analytics
Criteo Dynamic Retargeting
The Trade Desk
7.4
Audience Analytics
Criteo Dynamic Retargeting
The Trade Desk
6.9

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

The Trade Desk

  • Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
  • Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
  • Auto-optimization and pacing tools allow for less manual campaign management.
Anonymous | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

The Trade Desk

  • I honestly can say that The Trade Desk hit all the marks on their offerings.
  • There is not really anything negative about The Trade Desk.
  • The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.
John Kobel | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

The Trade Desk

No score
No answers yet
No answers on this topic

Usability

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

The Trade Desk

The Trade Desk 10.0
Based on 1 answer
It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
Anonymous | TrustRadius Reviewer

Support Rating

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

The Trade Desk

The Trade Desk 10.0
Based on 1 answer
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

The Trade Desk

The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
Anonymous | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

The Trade Desk

  • The Trade Desk has helped us get more budget from clients by delivering results.
  • It has allowed us to buy cheaper inventory than other online channels.
  • It has allowed us to not invest on our own DSP solution and use theirs.
Gabriela Band | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

The Trade Desk

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

The Trade Desk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
The Trade Desk
8.8

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
The Trade Desk

Usability

Criteo Dynamic Retargeting
The Trade Desk
10.0

Support Rating

Criteo Dynamic Retargeting
The Trade Desk
10.0

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