Top Rated
100 Ratings
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Score 7.9 out of 100
19 Ratings
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Score 9 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

TubeMogul (discontinued)

Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
TubeMogul (discontinued)
6.8
Data Transfer
Criteo Dynamic Retargeting
7.5
TubeMogul (discontinued)
6.4
DSP integration
Criteo Dynamic Retargeting
7.7
TubeMogul (discontinued)
7.1

Ad Campaigns

Criteo Dynamic Retargeting
7.0
TubeMogul (discontinued)
6.7
Ad campaign creation
Criteo Dynamic Retargeting
6.7
TubeMogul (discontinued)
6.5
Ad deployment
Criteo Dynamic Retargeting
6.5
TubeMogul (discontinued)
6.6
Display advertising
Criteo Dynamic Retargeting
7.4
TubeMogul (discontinued)
7.5
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.4
TubeMogul (discontinued)
6.0
Sequence targeting
Criteo Dynamic Retargeting
TubeMogul (discontinued)
6.9

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
TubeMogul (discontinued)
5.7
Ad dashboards
Criteo Dynamic Retargeting
7.2
TubeMogul (discontinued)
7.3
Ad performance reports
Criteo Dynamic Retargeting
6.8
TubeMogul (discontinued)
6.7
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
TubeMogul (discontinued)
5.2
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
TubeMogul (discontinued)
3.1
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
TubeMogul (discontinued)
6.4
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
TubeMogul (discontinued)
5.5

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

TubeMogul (discontinued)

  • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
  • Managing our block list has been effective as well.
Anonymous | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

TubeMogul (discontinued)

  • Setting up PMP deals needs to be more seamless
  • Missing functionality with reporting
  • Easier view in platform to see which placements have spent
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

TubeMogul (discontinued)

TubeMogul (discontinued) 4.0
Based on 2 answers
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Olesya Zinovieva | TrustRadius Reviewer

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

TubeMogul (discontinued)

TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.
Anonymous | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

TubeMogul (discontinued)

  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
Keith LeMontang | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

TubeMogul (discontinued)

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TubeMogul (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
TubeMogul (discontinued)
7.0

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
TubeMogul (discontinued)
4.0

Usability

Criteo Dynamic Retargeting
TubeMogul (discontinued)
10.0

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