What users are saying about
Top Rated
100 Ratings
2 Ratings
Top Rated
100 Ratings
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Score 7.9 out of 100
2 Ratings
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Score 6.7 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Vungle

Vungle works well for branding and performance as video is a high impact format that and that has good CTRs and CVRs. However, for advertisers without a lot of budget, Vungle may not be a good option as the CPMs on the exchange are very high. For branding there are alternatives that have a more developed product, where video can be targeted near content the user may like, like Teads.
Gabriela Band | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
Vungle
Data Transfer
Criteo Dynamic Retargeting
7.5
Vungle
DSP integration
Criteo Dynamic Retargeting
7.6
Vungle

Ad Campaigns

Criteo Dynamic Retargeting
7.0
Vungle
Ad campaign creation
Criteo Dynamic Retargeting
6.6
Vungle
Ad deployment
Criteo Dynamic Retargeting
6.5
Vungle
Display advertising
Criteo Dynamic Retargeting
7.4
Vungle
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.3
Vungle

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
Vungle
Ad dashboards
Criteo Dynamic Retargeting
7.2
Vungle
Ad performance reports
Criteo Dynamic Retargeting
6.8
Vungle
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
Vungle
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
Vungle
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
Vungle
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
Vungle

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Vungle

  • You can work on a CPI basis on the network level.
  • Strong in the US. A lot of inventory there.
  • SSP integration very fast and good technical team.
Gabriela Band | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Vungle

  • Product development. They have not evolved their product significantly still offering the same videos they had 3 years ago.
  • Slow to respond to product questions.
  • Not enough scale on APAC GEOS.
Gabriela Band | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Vungle

No score
No answers yet
No answers on this topic

Usability

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Vungle

Vungle 7.0
Based on 1 answer
I would say is a standard video SSP. The reporting dashboard is well designed and easy to use and throttling options are standard. They seem to be confident about their inventory and they don't really evolve their product and add new betas or create audiences or do anything out of the ordinary.
Gabriela Band | TrustRadius Reviewer

Support Rating

Criteo Dynamic Retargeting

No score
No answers yet
No answers on this topic

Vungle

Vungle 5.0
Based on 1 answer
Their support team is a bit slow. You have to re-send your email questions constantly because the first email never gets a reply. Their core business is still the ad network which does not involve a lot of human interaction so they are still working on how to evolve their account management team to be an exchange.
Gabriela Band | TrustRadius Reviewer

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Vungle

Vungle stands out as the only video only exchange. It is their main selling point and they have carved out a nice niche that differentiates them from the rest of SSPs. Their main competition, in my opinion, is Teads, which has focused the product more towards branding in order to monetize better for its publishers by getting higher bids.
Gabriela Band | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Vungle

  • We have gotten good CPAs, but we have had to bid high CPMs.
  • They were reluctant to do a rebate deal, which is something standard once you hit a certain volume of spend, which worsened ROI.
  • No buy sides fees, which is a big plus for profitability.
Gabriela Band | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

Vungle

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Vungle

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
Vungle
7.0

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
Vungle

Usability

Criteo Dynamic Retargeting
Vungle
7.0

Support Rating

Criteo Dynamic Retargeting
Vungle
5.0

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