104 Ratings
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Score 7 out of 100
7 Ratings
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Score 8 out of 100

Likelihood to Recommend

Marketing Solutions by Criteo

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
Kimberly Yolitz | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Marketing Solutions by Criteo
7.6
Epsilon PeopleCloud (Agility Harmony)
Data Transfer
Marketing Solutions by Criteo
7.8
Epsilon PeopleCloud (Agility Harmony)
DSP integration
Marketing Solutions by Criteo
7.4
Epsilon PeopleCloud (Agility Harmony)

Ad Campaigns

Marketing Solutions by Criteo
6.9
Epsilon PeopleCloud (Agility Harmony)
Ad campaign creation
Marketing Solutions by Criteo
7.0
Epsilon PeopleCloud (Agility Harmony)
Ad deployment
Marketing Solutions by Criteo
6.5
Epsilon PeopleCloud (Agility Harmony)
Display advertising
Marketing Solutions by Criteo
7.1
Epsilon PeopleCloud (Agility Harmony)
Ad display and retargeting segmentation
Marketing Solutions by Criteo
7.0
Epsilon PeopleCloud (Agility Harmony)

Ad Reporting & Analytics

Marketing Solutions by Criteo
7.2
Epsilon PeopleCloud (Agility Harmony)
Ad dashboards
Marketing Solutions by Criteo
7.2
Epsilon PeopleCloud (Agility Harmony)
Ad performance reports
Marketing Solutions by Criteo
6.7
Epsilon PeopleCloud (Agility Harmony)
Ad conversion tracking
Marketing Solutions by Criteo
6.8
Epsilon PeopleCloud (Agility Harmony)
Ad attribution reporting
Marketing Solutions by Criteo
8.0
Epsilon PeopleCloud (Agility Harmony)
Cross-channel ad management
Marketing Solutions by Criteo
8.0
Epsilon PeopleCloud (Agility Harmony)
Ad forecasting and optimization
Marketing Solutions by Criteo
6.8
Epsilon PeopleCloud (Agility Harmony)

Email & Online Marketing

Marketing Solutions by Criteo
Epsilon PeopleCloud (Agility Harmony)
10.0
Dynamic content
Marketing Solutions by Criteo
Epsilon PeopleCloud (Agility Harmony)
10.0
Ability to test dynamic content
Marketing Solutions by Criteo
Epsilon PeopleCloud (Agility Harmony)
10.0
A/B testing
Marketing Solutions by Criteo
Epsilon PeopleCloud (Agility Harmony)
10.0
Mobile optimization
Marketing Solutions by Criteo
Epsilon PeopleCloud (Agility Harmony)
10.0
Email deliverability reporting
Marketing Solutions by Criteo
Epsilon PeopleCloud (Agility Harmony)
10.0
Triggered drip sequences
Marketing Solutions by Criteo
Epsilon PeopleCloud (Agility Harmony)
10.0

Reporting & Analytics

Marketing Solutions by Criteo
Epsilon PeopleCloud (Agility Harmony)
10.0
Dashboards
Marketing Solutions by Criteo
Epsilon PeopleCloud (Agility Harmony)
10.0
Standard reports
Marketing Solutions by Criteo
Epsilon PeopleCloud (Agility Harmony)
10.0
Custom reports
Marketing Solutions by Criteo
Epsilon PeopleCloud (Agility Harmony)
10.0

Pros

Marketing Solutions by Criteo

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

  • Fairly intuitive if you have previous experience with high-end email tools.
  • The training opportunities are good - they offer both online and/or live training.
  • The support we receive is very good.
  • The reporting feature is good - a lot of detailed information.
Kimberly Yolitz | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

  • The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
  • Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
  • It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
  • Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
Kimberly Yolitz | TrustRadius Reviewer

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

No score
No answers yet
No answers on this topic

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.5
Based on 2 answers
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.
Anonymous | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

No score
No answers yet
No answers on this topic

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 9.0
Based on 2 answers
We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.
Anonymous | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

No score
No answers yet
No answers on this topic

Alternatives Considered

Marketing Solutions by Criteo

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
Kimberly Yolitz | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Epsilon PeopleCloud (Agility Harmony)

  • Increased email production = more communication to customers.
  • Better reporting = determine areas for improvement or scale up efforts.
  • Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
Kimberly Yolitz | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

Epsilon PeopleCloud (Agility Harmony)

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Epsilon PeopleCloud (Agility Harmony)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Marketing Solutions by Criteo
6.9
Epsilon PeopleCloud (Agility Harmony)
7.0

Likelihood to Renew

Marketing Solutions by Criteo
10.0
Epsilon PeopleCloud (Agility Harmony)

Usability

Marketing Solutions by Criteo
8.5
Epsilon PeopleCloud (Agility Harmony)

Support Rating

Marketing Solutions by Criteo
9.0
Epsilon PeopleCloud (Agility Harmony)

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