111 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    Ad Network Integration

    6.8

    Marketing Solutions by Criteo

    68%

    Epsilon PeopleCloud (Agility Harmony)

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 2/2 features

    Data Transfer

    6.7
    67%
    25 Ratings
    N/A
    0 Ratings

    DSP integration

    6.8
    68%
    21 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    7.9

    Marketing Solutions by Criteo

    79%

    Epsilon PeopleCloud (Agility Harmony)

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 4/4 features

    Ad campaign creation

    7.7
    77%
    52 Ratings
    N/A
    0 Ratings

    Ad deployment

    7.7
    77%
    51 Ratings
    N/A
    0 Ratings

    Display advertising

    8.0
    80%
    53 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    8.1
    81%
    48 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    7.7

    Marketing Solutions by Criteo

    77%

    Epsilon PeopleCloud (Agility Harmony)

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 6/6 features

    Ad dashboards

    8.0
    80%
    54 Ratings
    N/A
    0 Ratings

    Ad performance reports

    7.6
    76%
    53 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    7.6
    76%
    50 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    8.0
    80%
    12 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Ad forecasting and optimization

    6.8
    68%
    3 Ratings
    N/A
    0 Ratings

    Email & Online Marketing

    Marketing Solutions by Criteo

    Feature Set Not Supported
    N/A
    10.0

    Epsilon PeopleCloud (Agility Harmony)

    100%
    Epsilon PeopleCloud (Agility Harmony) ranks higher in 6/6 features

    Dynamic content

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Ability to test dynamic content

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    A/B testing

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Mobile optimization

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Email deliverability reporting

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Reporting & Analytics

    Marketing Solutions by Criteo

    Feature Set Not Supported
    N/A
    10.0

    Epsilon PeopleCloud (Agility Harmony)

    100%
    Epsilon PeopleCloud (Agility Harmony) ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Standard reports

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Custom reports

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Attribute Ratings

    • Epsilon PeopleCloud (Agility Harmony) is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.8

    Marketing Solutions by Criteo

    68%
    56 Ratings
    7.0

    Epsilon PeopleCloud (Agility Harmony)

    70%
    1 Rating

    Likelihood to Renew

    10.0

    Marketing Solutions by Criteo

    100%
    1 Rating

    Epsilon PeopleCloud (Agility Harmony)

    N/A
    0 Ratings

    Usability

    8.3

    Marketing Solutions by Criteo

    83%
    9 Ratings

    Epsilon PeopleCloud (Agility Harmony)

    N/A
    0 Ratings

    Support Rating

    8.1

    Marketing Solutions by Criteo

    81%
    9 Ratings

    Epsilon PeopleCloud (Agility Harmony)

    N/A
    0 Ratings

    Likelihood to Recommend

    Marketing Solutions by Criteo

    I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
    Mithil Patel | TrustRadius Reviewer

    Epsilon PeopleCloud (Agility Harmony)

    Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
    Kimberly Yolitz | TrustRadius Reviewer

    Pros

    Marketing Solutions by Criteo

    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Quim Giralt Bosch | TrustRadius Reviewer

    Epsilon PeopleCloud (Agility Harmony)

    • Fairly intuitive if you have previous experience with high-end email tools.
    • The training opportunities are good - they offer both online and/or live training.
    • The support we receive is very good.
    • The reporting feature is good - a lot of detailed information.
    Kimberly Yolitz | TrustRadius Reviewer

    Cons

    Marketing Solutions by Criteo

    • Tags and feed implementation : difficult and hard to understand for project and dev teams.
    • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
    • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
    Baptiste CROENNE | TrustRadius Reviewer

    Epsilon PeopleCloud (Agility Harmony)

    • The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
    • Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
    • It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
    • Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
    Kimberly Yolitz | TrustRadius Reviewer

    Pricing Details

    Marketing Solutions by Criteo

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Epsilon PeopleCloud (Agility Harmony)

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 10.0
    Based on 1 answer
    Criteo is the only remarketing firm worth using for a retailer, in my opinion.
    Joe Preston | TrustRadius Reviewer

    Epsilon PeopleCloud (Agility Harmony)

    No score
    No answers yet
    No answers on this topic

    Usability

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.3
    Based on 9 answers
    Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
    Anonymous | TrustRadius Reviewer

    Epsilon PeopleCloud (Agility Harmony)

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.1
    Based on 9 answers
    I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
    Gabriela Band | TrustRadius Reviewer

    Epsilon PeopleCloud (Agility Harmony)

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Marketing Solutions by Criteo

    Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
    Kimberly Smith | TrustRadius Reviewer

    Epsilon PeopleCloud (Agility Harmony)

    While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
    Kimberly Yolitz | TrustRadius Reviewer

    Return on Investment

    Marketing Solutions by Criteo

    • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
    • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
    Anonymous | TrustRadius Reviewer

    Epsilon PeopleCloud (Agility Harmony)

    • Increased email production = more communication to customers.
    • Better reporting = determine areas for improvement or scale up efforts.
    • Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
    Kimberly Yolitz | TrustRadius Reviewer

    Screenshots

    Marketing Solutions by Criteo

    Epsilon PeopleCloud (Agility Harmony)

    Add comparison