What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
2802 Ratings
104 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7 out of 100

Google Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
2802 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Marketing Solutions by Criteo

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Google Analytics

If you've moved beyond keeping receipts in a cigar box, you need to use Google Analytics. That's true even if you don't directly sell on the internet because Google Analytics will tell you what people are interested in on your website, how they get there, and even some limited information about where they are and their interests.
George Bounacos | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Marketing Solutions by Criteo
7.6
Google Analytics
Data Transfer
Marketing Solutions by Criteo
7.8
Google Analytics
DSP integration
Marketing Solutions by Criteo
7.4
Google Analytics

Ad Campaigns

Marketing Solutions by Criteo
6.9
Google Analytics
Ad campaign creation
Marketing Solutions by Criteo
7.0
Google Analytics
Ad deployment
Marketing Solutions by Criteo
6.5
Google Analytics
Display advertising
Marketing Solutions by Criteo
7.1
Google Analytics
Ad display and retargeting segmentation
Marketing Solutions by Criteo
7.0
Google Analytics

Ad Reporting & Analytics

Marketing Solutions by Criteo
7.2
Google Analytics
Ad dashboards
Marketing Solutions by Criteo
7.2
Google Analytics
Ad performance reports
Marketing Solutions by Criteo
6.7
Google Analytics
Ad conversion tracking
Marketing Solutions by Criteo
6.8
Google Analytics
Ad attribution reporting
Marketing Solutions by Criteo
8.0
Google Analytics
Cross-channel ad management
Marketing Solutions by Criteo
8.0
Google Analytics
Ad forecasting and optimization
Marketing Solutions by Criteo
6.8
Google Analytics

Pros

Marketing Solutions by Criteo

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Google Analytics

  • Provides anonymized traffic data - where people come from
  • With proper implementation, shows the best source for converting users
  • Shows the time on site, time on page, and bounce rate, to determine the value of pages and content
  • Shows user flow - what's the path users are taking around your website?
  • Shows where users are dropping off
Michael Weissberg | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Google Analytics

  • All the tabs and options can feel overwhelming sometimes
  • There is a scale to climb as far as learning what all the lingo means. This is needed to understand the data and how to improve it - though they do define many terms
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Google Analytics

Google Analytics 9.6
Based on 49 answers
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
Joshua Van Horsen | TrustRadius Reviewer

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.5
Based on 2 answers
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 9.0
Based on 6 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos | TrustRadius Reviewer

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 9.0
Based on 2 answers
We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.
Anonymous | TrustRadius Reviewer

Google Analytics

Google Analytics 6.5
Based on 82 answers
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Sarah Hoffman | TrustRadius Reviewer

Online Training

Marketing Solutions by Criteo

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon | TrustRadius Reviewer

Implementation Rating

Marketing Solutions by Criteo

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 5.0
Based on 12 answers
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
Sid Haas | TrustRadius Reviewer

Alternatives Considered

Marketing Solutions by Criteo

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Google Analytics

Plain and simple - Google Analytics is a free solution with a robust amount of reporting capabilities. It only lacks as it provides a certain amount of reporting points out of the box compared to Adobe Analytics which is more of an enterprise type of reporting solutions. Adobe can be configured to report out on very specific metrics based on business needs.
Anonymous | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Google Analytics

  • It guides our decisions on what content to focus on with our website and blog.
  • It lets us know how well our marketing campaigns are performing so we know where to focus time and budget.
  • It helps us see how organic search helps our business.
Anonymous | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

Google Analytics

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketing Solutions by Criteo Editions & Modules

Additional Pricing Details
Pricing is based on a CPC model and is dependent on traffic generated to a site

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Analytics Editions & Modules

Edition
Google AnalyticsFree
Google Analytics 360$150,0002
  1. per year
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Marketing Solutions by Criteo
7.0
Google Analytics
9.0

Likelihood to Renew

Marketing Solutions by Criteo
10.0
Google Analytics
9.6

Usability

Marketing Solutions by Criteo
8.5
Google Analytics
9.0

Reliability and Availability

Marketing Solutions by Criteo
Google Analytics
9.5

Support Rating

Marketing Solutions by Criteo
9.0
Google Analytics
6.5

Online Training

Marketing Solutions by Criteo
Google Analytics
10.0

Implementation Rating

Marketing Solutions by Criteo
Google Analytics
5.0

Add comparison