What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
3287 Ratings
111 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100

Google Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
3287 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

    Ad Network Integration

    6.8

    Marketing Solutions by Criteo

    68%

    Google Analytics

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 2/2 features

    Data Transfer

    6.8
    68%
    25 Ratings
    N/A
    0 Ratings

    DSP integration

    6.8
    68%
    21 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    7.9

    Marketing Solutions by Criteo

    79%

    Google Analytics

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 4/4 features

    Ad campaign creation

    7.7
    77%
    52 Ratings
    N/A
    0 Ratings

    Ad deployment

    7.7
    77%
    51 Ratings
    N/A
    0 Ratings

    Display advertising

    7.9
    79%
    53 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    8.1
    81%
    48 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    7.7

    Marketing Solutions by Criteo

    77%

    Google Analytics

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 6/6 features

    Ad dashboards

    8.0
    80%
    54 Ratings
    N/A
    0 Ratings

    Ad performance reports

    7.6
    76%
    53 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    7.6
    76%
    50 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    8.0
    80%
    12 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Ad forecasting and optimization

    6.8
    68%
    3 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Marketing Solutions by Criteo is rated higher in 2 areas: Usability, Support Rating
    • Google Analytics is rated higher in 1 area: Likelihood to Recommend
    • Marketing Solutions by Criteo and Google Analytics are tied in 1 area: Likelihood to Renew

    Likelihood to Recommend

    6.7

    Marketing Solutions by Criteo

    67%
    56 Ratings
    8.9

    Google Analytics

    89%
    184 Ratings

    Likelihood to Renew

    10.0

    Marketing Solutions by Criteo

    100%
    1 Rating
    10.0

    Google Analytics

    100%
    50 Ratings

    Usability

    8.3

    Marketing Solutions by Criteo

    83%
    9 Ratings
    8.0

    Google Analytics

    80%
    6 Ratings

    Availability

    Marketing Solutions by Criteo

    N/A
    0 Ratings
    10.0

    Google Analytics

    100%
    5 Ratings

    Performance

    Marketing Solutions by Criteo

    N/A
    0 Ratings
    8.0

    Google Analytics

    80%
    1 Rating

    Support Rating

    8.1

    Marketing Solutions by Criteo

    81%
    9 Ratings
    6.9

    Google Analytics

    69%
    82 Ratings

    Online Training

    Marketing Solutions by Criteo

    N/A
    0 Ratings
    10.0

    Google Analytics

    100%
    2 Ratings

    Implementation Rating

    Marketing Solutions by Criteo

    N/A
    0 Ratings
    9.0

    Google Analytics

    90%
    13 Ratings

    Product Scalability

    Marketing Solutions by Criteo

    N/A
    0 Ratings
    9.0

    Google Analytics

    90%
    1 Rating

    Likelihood to Recommend

    Marketing Solutions by Criteo

    I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
    Mithil Patel | TrustRadius Reviewer

    Google Analytics

    A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.
    Anonymous | TrustRadius Reviewer

    Pros

    Marketing Solutions by Criteo

    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Quim Giralt Bosch | TrustRadius Reviewer

    Google Analytics

    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Anonymous | TrustRadius Reviewer

    Cons

    Marketing Solutions by Criteo

    • Tags and feed implementation : difficult and hard to understand for project and dev teams.
    • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
    • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
    Baptiste CROENNE | TrustRadius Reviewer

    Google Analytics

    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Marketing Solutions by Criteo

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Marketing Solutions by Criteo Editions & Modules

    Additional Pricing Details
    Pricing is based on a CPC model and is dependent on traffic generated to a site

    Google Analytics

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0

    Google Analytics Editions & Modules

    Edition
    Google AnalyticsFree
    Google Analytics 360$150,0002
    1. none
    2. per year
    Additional Pricing Details

    Likelihood to Renew

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 10.0
    Based on 1 answer
    Criteo is the only remarketing firm worth using for a retailer, in my opinion.
    Joe Preston | TrustRadius Reviewer

    Google Analytics

    Google Analytics 10.0
    Based on 50 answers
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    John Laudisio | TrustRadius Reviewer

    Usability

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.3
    Based on 9 answers
    Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
    Anonymous | TrustRadius Reviewer

    Google Analytics

    Google Analytics 8.0
    Based on 6 answers
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Victor Campos | TrustRadius Reviewer

    Reliability and Availability

    Marketing Solutions by Criteo

    No score
    No answers yet
    No answers on this topic

    Google Analytics

    Google Analytics 10.0
    Based on 5 answers
    There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.
    John Laudisio | TrustRadius Reviewer

    Performance

    Marketing Solutions by Criteo

    No score
    No answers yet
    No answers on this topic

    Google Analytics

    Google Analytics 8.0
    Based on 1 answer
    When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.
    John Laudisio | TrustRadius Reviewer

    Support Rating

    Marketing Solutions by Criteo

    Marketing Solutions by Criteo 8.1
    Based on 9 answers
    I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
    Gabriela Band | TrustRadius Reviewer

    Google Analytics

    Google Analytics 6.9
    Based on 82 answers
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Sarah Hoffman | TrustRadius Reviewer

    Online Training

    Marketing Solutions by Criteo

    No score
    No answers yet
    No answers on this topic

    Google Analytics

    Google Analytics 10.0
    Based on 2 answers
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Roy Morejon | TrustRadius Reviewer

    Implementation Rating

    Marketing Solutions by Criteo

    No score
    No answers yet
    No answers on this topic

    Google Analytics

    Google Analytics 9.0
    Based on 13 answers
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Joshua Van Horsen | TrustRadius Reviewer

    Alternatives Considered

    Marketing Solutions by Criteo

    Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
    Kimberly Smith | TrustRadius Reviewer

    Google Analytics

    Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
    Thomas (TC) Riley | TrustRadius Reviewer

    Scalability

    Marketing Solutions by Criteo

    No score
    No answers yet
    No answers on this topic

    Google Analytics

    Google Analytics 9.0
    Based on 1 answer
    Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data
    John Laudisio | TrustRadius Reviewer

    Return on Investment

    Marketing Solutions by Criteo

    • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
    • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
    Anonymous | TrustRadius Reviewer

    Google Analytics

    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Heide Rembold | TrustRadius Reviewer

    Screenshots

    Marketing Solutions by Criteo

    Google Analytics

    Add comparison