111 Ratings
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Score 6.6 out of 100
171 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Feature Set Ratings

  • Marketing Solutions by Criteo ranks higher in 1 feature set: Ad Reporting & Analytics
  • Google Marketing Platform (formerly DoubleClick) ranks higher in 1 feature set: Ad Network Integration
  • Marketing Solutions by Criteo and Google Marketing Platform (formerly DoubleClick) are tied in 1 feature set: Ad Campaigns

Ad Network Integration

6.8

Marketing Solutions by Criteo

68%
9.4

Google Marketing Platform (formerly DoubleClick)

94%
Google Marketing Platform (formerly DoubleClick) ranks higher in 2/2 features

Data Transfer

6.8
68%
25 Ratings
9.8
98%
23 Ratings

DSP integration

6.8
68%
21 Ratings
8.9
89%
26 Ratings

Ad Campaigns

7.9

Marketing Solutions by Criteo

79%
7.9

Google Marketing Platform (formerly DoubleClick)

79%
Google Marketing Platform (formerly DoubleClick) ranks higher in 4/5 features

Ad campaign creation

7.7
77%
52 Ratings
8.3
83%
32 Ratings

Ad deployment

7.7
77%
51 Ratings
8.3
83%
32 Ratings

Display advertising

7.9
79%
53 Ratings
8.0
80%
29 Ratings

Ad display and retargeting segmentation

8.1
81%
48 Ratings
7.7
77%
30 Ratings

Sequence targeting

N/A
0 Ratings
7.0
70%
23 Ratings

Ad Reporting & Analytics

7.7

Marketing Solutions by Criteo

77%
7.2

Google Marketing Platform (formerly DoubleClick)

72%
Marketing Solutions by Criteo ranks higher in 5/6 features

Ad dashboards

8.0
80%
54 Ratings
6.7
67%
30 Ratings

Ad performance reports

7.6
76%
53 Ratings
7.3
73%
32 Ratings

Ad conversion tracking

7.6
76%
50 Ratings
7.4
74%
31 Ratings

Ad attribution reporting

8.0
80%
12 Ratings
7.0
70%
30 Ratings

Cross-channel ad management

8.0
80%
1 Rating
7.4
74%
25 Ratings

Ad forecasting and optimization

6.8
68%
3 Ratings
7.5
75%
24 Ratings

Attribute Ratings

  • Marketing Solutions by Criteo is rated higher in 2 areas: Likelihood to Renew, Usability
  • Google Marketing Platform (formerly DoubleClick) is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

6.7

Marketing Solutions by Criteo

67%
56 Ratings
7.5

Google Marketing Platform (formerly DoubleClick)

75%
44 Ratings

Likelihood to Renew

10.0

Marketing Solutions by Criteo

100%
1 Rating
8.0

Google Marketing Platform (formerly DoubleClick)

80%
13 Ratings

Usability

8.3

Marketing Solutions by Criteo

83%
9 Ratings
8.0

Google Marketing Platform (formerly DoubleClick)

80%
2 Ratings

Support Rating

8.1

Marketing Solutions by Criteo

81%
9 Ratings
9.0

Google Marketing Platform (formerly DoubleClick)

90%
8 Ratings

Online Training

Marketing Solutions by Criteo

N/A
0 Ratings
8.0

Google Marketing Platform (formerly DoubleClick)

80%
1 Rating

Implementation Rating

Marketing Solutions by Criteo

N/A
0 Ratings
6.0

Google Marketing Platform (formerly DoubleClick)

60%
4 Ratings

Likelihood to Recommend

Marketing Solutions by Criteo

I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
Mithil Patel | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
Tegan Jenner | TrustRadius Reviewer

Pros

Marketing Solutions by Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
Anonymous | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Baptiste CROENNE | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
  • Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
Anonymous | TrustRadius Reviewer

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain | TrustRadius Reviewer

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.3
Based on 9 answers
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Anonymous | TrustRadius Reviewer

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.1
Based on 9 answers
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Gabriela Band | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 9.0
Based on 8 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Anonymous | TrustRadius Reviewer

Implementation Rating

Marketing Solutions by Criteo

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 4 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
Anonymous | TrustRadius Reviewer

Alternatives Considered

Marketing Solutions by Criteo

Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
Kimberly Smith | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Anonymous | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
  • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
  • There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
  • The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
Anonymous | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

Google Marketing Platform (formerly DoubleClick)

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