111 Ratings
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Score 6.8 out of 100
2 Ratings
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Score 10 out of 100

Feature Set Ratings

  • Kevel ranks higher in 3 feature sets: Ad Network Integration, Ad Campaigns, Ad Reporting & Analytics

Ad Network Integration

6.6

Marketing Solutions by Criteo

66%
10.0

Kevel

100%
Marketing Solutions by Criteo ranks higher in 1/2 features

Data Transfer

6.5
65%
25 Ratings
N/A
0 Ratings

DSP integration

6.6
66%
21 Ratings
10.0
100%
1 Rating

Ad Campaigns

8.1

Marketing Solutions by Criteo

81%
10.0

Kevel

100%
Kevel ranks higher in 4/4 features

Ad campaign creation

7.8
78%
52 Ratings
10.0
100%
1 Rating

Ad deployment

7.9
79%
51 Ratings
10.0
100%
1 Rating

Display advertising

8.2
82%
53 Ratings
10.0
100%
1 Rating

Ad display and retargeting segmentation

8.4
84%
48 Ratings
10.0
100%
1 Rating

Ad Reporting & Analytics

7.7

Marketing Solutions by Criteo

77%
9.2

Kevel

92%
Kevel ranks higher in 5/6 features

Ad dashboards

8.2
82%
54 Ratings
9.0
90%
1 Rating

Ad performance reports

7.9
79%
53 Ratings
9.0
90%
1 Rating

Ad conversion tracking

7.8
78%
50 Ratings
10.0
100%
1 Rating

Ad attribution reporting

7.9
79%
12 Ratings
9.0
90%
1 Rating

Cross-channel ad management

8.0
80%
1 Rating
9.0
90%
1 Rating

Ad forecasting and optimization

6.8
68%
3 Ratings
N/A
0 Ratings

Attribute Ratings

  • Kevel is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.9

Marketing Solutions by Criteo

69%
56 Ratings
10.0

Kevel

100%
1 Rating

Likelihood to Renew

10.0

Marketing Solutions by Criteo

100%
1 Rating

Kevel

N/A
0 Ratings

Usability

8.3

Marketing Solutions by Criteo

83%
9 Ratings

Kevel

N/A
0 Ratings

Support Rating

7.9

Marketing Solutions by Criteo

79%
9 Ratings

Kevel

N/A
0 Ratings

Likelihood to Recommend

Criteo

I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
Read full review

Kevel

For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).
Read full review

Pros

Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Read full review

Kevel

  • More personable team that can address customizations needed to the product.
  • Easy to use interface.
  • Frequent product updates with notifications via email.
  • Well documented API.
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Cons

Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Read full review

Kevel

  • User interface could be faster to load.
Read full review

Pricing Details

Marketing Solutions by Criteo

Starting Price

Editions & Modules

Marketing Solutions by Criteo editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing is based on a CPC model and is dependent on traffic generated to a site

    Pricing Info

    Kevel

    Starting Price

    Editions & Modules

    Kevel editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing is customized based on feature needs, support needs, and monthly request volume.

      Likelihood to Renew

      Criteo

      Criteo is the only remarketing firm worth using for a retailer, in my opinion.
      Read full review

      Kevel

      No answers on this topic

      Usability

      Criteo

      Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
      Read full review

      Kevel

      No answers on this topic

      Support Rating

      Criteo

      I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
      Read full review

      Kevel

      No answers on this topic

      Alternatives Considered

      Criteo

      Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind. Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
      Read full review

      Kevel

      Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.
      Read full review

      Return on Investment

      Criteo

      • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
      • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
      Read full review

      Kevel

      • Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.
      Read full review

      Screenshots

      Add comparison