What users are saying about
111 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.6 out of 100
Based on 111 reviews and ratings
63 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 63 reviews and ratings
Feature Set Ratings
Ad Network Integration

6.8
Marketing Solutions by Criteo
68%
Marin Software
Feature Set Not Supported
N/A
Marketing Solutions by Criteo ranks higher in 2/2 features
Marketing Solutions by Criteo ranks higher in 2/2 features
Data Transfer

6.8
68%
25 Ratings
N/A
0 Ratings
DSP integration

6.8
68%
21 Ratings
N/A
0 Ratings
Ad Campaigns

7.9
Marketing Solutions by Criteo
79%
Marin Software
Feature Set Not Supported
N/A
Marketing Solutions by Criteo ranks higher in 4/4 features
Marketing Solutions by Criteo ranks higher in 4/4 features
Ad campaign creation

7.7
77%
52 Ratings
N/A
0 Ratings
Ad deployment

7.7
77%
51 Ratings
N/A
0 Ratings
Display advertising

8.0
80%
53 Ratings
N/A
0 Ratings
Ad display and retargeting segmentation

8.1
81%
48 Ratings
N/A
0 Ratings
Ad Reporting & Analytics

7.7
Marketing Solutions by Criteo
77%
Marin Software
Feature Set Not Supported
N/A
Marketing Solutions by Criteo ranks higher in 6/6 features
Marketing Solutions by Criteo ranks higher in 6/6 features
Ad dashboards

8.0
80%
54 Ratings
N/A
0 Ratings
Ad performance reports

7.6
76%
53 Ratings
N/A
0 Ratings
Ad conversion tracking

7.6
76%
50 Ratings
N/A
0 Ratings
Ad attribution reporting

8.0
80%
12 Ratings
N/A
0 Ratings
Cross-channel ad management

8.0
80%
1 Rating
N/A
0 Ratings
Ad forecasting and optimization

6.8
68%
3 Ratings
N/A
0 Ratings
Attribute Ratings
- Marketing Solutions by Criteo is rated higher in 1 area: Likelihood to Renew
- Marin Software is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
Likelihood to Recommend

6.8
Marketing Solutions by Criteo
68%
56 Ratings
10.0
Marin Software
100%
32 Ratings
Likelihood to Renew

10.0
Marketing Solutions by Criteo
100%
1 Rating
7.6
Marin Software
76%
23 Ratings
Usability

8.3
Marketing Solutions by Criteo
83%
9 Ratings
10.0
Marin Software
100%
6 Ratings
Availability

Marketing Solutions by Criteo
N/A
0 Ratings
9.0
Marin Software
90%
2 Ratings
Support Rating

8.1
Marketing Solutions by Criteo
81%
9 Ratings
10.0
Marin Software
100%
11 Ratings
Online Training

Marketing Solutions by Criteo
N/A
0 Ratings
9.0
Marin Software
90%
1 Rating
Implementation Rating

Marketing Solutions by Criteo
N/A
0 Ratings
9.8
Marin Software
98%
10 Ratings
Likelihood to Recommend
Marketing Solutions by Criteo
I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
Digital Marketing
TKConsumer Services, 11-50 employees
Marin Software
It's well suited when you have to integrate it with another data source, like an FTP for example. The dimensions you can assign to campaigns or ad group levels help for easier performance management and reporting.What makes it difficult is that everytime you need to update anything on the account, you can't use the publisher but have to do it through Marin. This makes the whole process very time consuming and causes more mistakes. Also if you have paused anything on the publisher and you don't remember to sync marin after, all changes on the publisher will get lost if you make new changes on marin

Verified User
Account Manager in Marketing
Marketing and Advertising Company, 51-200 employeesPros
Marketing Solutions by Criteo
- You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
- Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
- The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
- Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
User Acquisition Specialist
Tangelo Games Corp.Gambling & Casinos, 51-200 employees
Marin Software
- Marin is a self-serve platform. You can tailor your campaigns per your preference/convenience/needs. You can customize your view, see % changes, create custom columns depending on your Key Performance Indicators, and set any sort of dimensions and labels that will help you filter for your campaigns on a daily basis.
- Bidding and changes to destination URLs can be done through mass edits within the UI, without having to upload bulk-sheets. You push any changes from Marin to the Engines, and can also pull in your changes from Bing/AdWords engines by syncing your campaigns as well. The system will not publish anything you do not manually post until Midnight PST. You can copy paste straight from your excel bulksheet into the uploading tool (or upload the document through unicode text).
- The Administrative log keeps track of all changes, and keeps users (through their logins) accountable for any edits. This way, you can filter for your name, and find the edits that you made, just to double check your work, or to make sure you are publishing the correct changes. There is a keyword- group- and campaign-level history/settings log, where you can see the name of the user who created, edited, published, paused, activated, deleted, etc. any item.
- You can set up alerts that will help you manage accounts: anything from active campaigns with 0 ad copy, to finding keywords in low ad positions.
- If you push duplicate keywords, the system will reject them, keeping our accounts from getting clouded due to human error. There is no need to download existing keywords or groups and use their keyword or group IDs to make any edits--instead, editing is a breeze because the system detects the new changes automatically. The only need for IDs is when making edits to creative.

Verified User
Strategist in Marketing
Marketing and Advertising Company, 201-500 employeesCons
Marketing Solutions by Criteo
- Tags and feed implementation : difficult and hard to understand for project and dev teams.
- The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
- Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Responsable - SEA
Infopro digitalWriting and Editing, 1001-5000 employees
Marin Software
- Support. They are addressing this currently, and things seem to have improved lately, but we were experiencing long delays in getting support tickets addressed.
- New Google Shopping campaigns will not even show in the tool. Old PLA campaigns are fine however.
- Random missing data. Typically this happens after an update, but we've seen data missing in various clients. Usually logging a support ticket and having Marin Support rerun a backend process resolves the issue.
Manager of Paid Media
ethologyMarketing and Advertising, 51-200 employees
Pricing Details
Marketing Solutions by Criteo
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Marin Software
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Marketing Solutions by Criteo
Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
SEO
Pipeline Success IncRetail, 11-50 employees
Marin Software
Marin Software 7.6
Based on 23 answers
I've used Marin Software now at three separate companies where I evaluated the platform along with several other internal partners. In each case, we did make the decision to renew based on our positive experience with the app and the customer support we received at the Enterprise level. Especially when we had complex integration questions or faced the change to Google's enhanced campaigns - Marin worked closely with us to make the transition seamless.

Verified User
Program Manager in Marketing
Marketing and Advertising Company, 201-500 employeesUsability
Marketing Solutions by Criteo
Marketing Solutions by Criteo 8.3
Based on 9 answers
Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.

Verified User
Employee in Marketing
Construction Company, 51-200 employeesMarin Software
Marin Software 10.0
Based on 6 answers
Marin Software's usability is bar none in the paid search world. All that said, I think Marin Software only appears superior because all the tools in the space provide extremely subpar support. Kenshoo is so complex that I don’t know think half the people that work there know how to use it.

Verified User
Manager in Marketing
Marketing and Advertising Company, 1001-5000 employeesSupport Rating
Marketing Solutions by Criteo
Marketing Solutions by Criteo 8.1
Based on 9 answers
I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Sales Specialist
OgilvyInternet, 10,001+ employees
Marin Software
Marin Software 10.0
Based on 11 answers
The times that I have had to contact Marin support, they have been very helpful. When I spoke with them on the phone, they walked me through the process to be able to resolve the issue that I had, The gentleman walked me through all the steps and easily helped me resolve the issue that I had.

Verified User
Analyst in Marketing
Marketing and Advertising Company, 201-500 employeesOnline Training
Marketing Solutions by Criteo
No score
No answers yet
No answers on this topic
Marin Software
Marin Software 9.0
Based on 1 answer
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.

Verified User
Strategist in Marketing
Marketing and Advertising Company, 201-500 employeesImplementation Rating
Marketing Solutions by Criteo
No score
No answers yet
No answers on this topic
Marin Software
Marin Software 9.8
Based on 10 answers
As I said previously I would just highly recommend everyone being hands on during implementation to make sure everyone knows how to use the product. Marin Software does an excellent job with training and answering questions so this is not a significant insight however it makes the process easier in the long run
Paid Search Specialist
Optiem / A Division of The Adcom GroupMarketing and Advertising, 51-200 employees
Alternatives Considered
Marketing Solutions by Criteo
Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind.Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
Director digital
OgilvyInternet, 10,001+ employees
Marin Software
Marin is a must have for any enterprise-level PPC account. The time savings from task automation and the very sophisticated bidding platform can help any advertiser or agency effectively scale any account.In both AdWords and Bing, the bulk editing and automated bidding features are less reliable and prone to error. The interfaces are also unnecessarily complicated and outdated.While Google Analytics is a great tool, there are no features that tie true revenue data into these interfaces, limiting the amount you can really optimize around ROI.
Sr. Search Engine Marketing Analyst
Traffic Digital AgencyMarketing and Advertising, 11-50 employees
Return on Investment
Marketing Solutions by Criteo
- More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
- Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.

Verified User
Employee in Marketing
Marketing and Advertising Company, 11-50 employeesMarin Software
- It has definitely increased employee efficiency because we run on Yahoo Gemini, Bing, and Google. If we had to optimize/report per engine, it would take hours and hours each week.
- I think it's made optimizations less of a daunting task in my daily routine. I've been able to pinpoint where our ROI suffers and work from there in a matter of minutes.
- The customer service has gotten better and could still be improved. Our Marin rep used to be horrible at returning messages but once he got support, we were able to implement a ton more pixels and betas.
Media Manager
PerformicsMarketing and Advertising, 1001-5000 employees