111 Ratings
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Score 6.8 out of 100
54 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.8 out of 100

Feature Set Ratings

    Ad Network Integration

    6.6

    Marketing Solutions by Criteo

    66%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 2/2 features

    Data Transfer

    6.5
    65%
    25 Ratings
    N/A
    0 Ratings

    DSP integration

    6.7
    67%
    21 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    8.1

    Marketing Solutions by Criteo

    81%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 4/4 features

    Ad campaign creation

    7.8
    78%
    52 Ratings
    N/A
    0 Ratings

    Ad deployment

    7.9
    79%
    51 Ratings
    N/A
    0 Ratings

    Display advertising

    8.2
    82%
    53 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    8.4
    84%
    48 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    7.7

    Marketing Solutions by Criteo

    77%

    Matomo Analytics

    Feature Set Not Supported
    N/A
    Marketing Solutions by Criteo ranks higher in 6/6 features

    Ad dashboards

    8.2
    82%
    54 Ratings
    N/A
    0 Ratings

    Ad performance reports

    7.8
    78%
    53 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    7.8
    78%
    50 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    7.9
    79%
    12 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Ad forecasting and optimization

    6.8
    68%
    3 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Marketing Solutions by Criteo is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
    • Matomo Analytics is rated higher in 1 area: Usability

    Likelihood to Recommend

    6.9

    Marketing Solutions by Criteo

    69%
    56 Ratings
    6.5

    Matomo Analytics

    65%
    22 Ratings

    Likelihood to Renew

    10.0

    Marketing Solutions by Criteo

    100%
    1 Rating
    8.7

    Matomo Analytics

    87%
    13 Ratings

    Usability

    8.3

    Marketing Solutions by Criteo

    83%
    9 Ratings
    9.0

    Matomo Analytics

    90%
    3 Ratings

    Support Rating

    8.0

    Marketing Solutions by Criteo

    80%
    9 Ratings
    7.3

    Matomo Analytics

    73%
    6 Ratings

    Implementation Rating

    Marketing Solutions by Criteo

    N/A
    0 Ratings
    9.0

    Matomo Analytics

    90%
    2 Ratings

    Likelihood to Recommend

    Criteo

    I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
    Read full review

    Matomo

    Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)
    Read full review

    Pros

    Criteo

    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Read full review

    Matomo

    • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
    • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
    • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
    • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
    Read full review

    Cons

    Criteo

    • Tags and feed implementation : difficult and hard to understand for project and dev teams.
    • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
    • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
    Read full review

    Matomo

    • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
    • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
    • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
    Read full review

    Pricing Details

    Marketing Solutions by Criteo

    Starting Price

    Editions & Modules

    Marketing Solutions by Criteo editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing is based on a CPC model and is dependent on traffic generated to a site

      Pricing Info

      Matomo Analytics

      Starting Price

      $0

      Editions & Modules

      Matomo Analytics editions and modules pricing
      EditionModules
      Free download (open source)01
      Content Optimization Bundle5792
      Growth Bundle11493
      Premium Bundle14994
      Essential95
      Business296
      Enterprise1997
      Free 30 day trial08
      Email Support Subscription20909

      Footnotes

      1. none
      2. per installation
      3. per installation
      4. per installation
      5. number of pageviews (monthly traffic)
      6. number of pageviews (monthly traffic)
      7. your requirements and monthly traffic
      8. limited to 30 days
      9. per installation

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      On-premise Edition is free to download and install on one's own servers.

      Likelihood to Renew

      Criteo

      Criteo is the only remarketing firm worth using for a retailer, in my opinion.
      Read full review

      Matomo

      At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
      Read full review

      Usability

      Criteo

      Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
      Read full review

      Matomo

      Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
      Read full review

      Support Rating

      Criteo

      I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
      Read full review

      Matomo

      The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
      Read full review

      Implementation Rating

      Criteo

      No answers on this topic

      Matomo

      Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
      Read full review

      Alternatives Considered

      Criteo

      Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind. Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
      Read full review

      Matomo

      With Matomo Analytics you have total control of your platform, whereas with Google Analytics you never know how they'll be using your data. Being an open source platform allows you to build plugins and themes for this great platform. Some of the users have already build some plugins freely available and some are commercial.
      Read full review

      Return on Investment

      Criteo

      • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
      • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
      Read full review

      Matomo

      • We can see the analytics of our web applications and thus having the insight of the systems' behavior.
      • It helps in improving the performance and scalability of our web application.
      • It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
      • A cost-effective tool, since it is free.
      Read full review

      Screenshots

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