Marketing Solutions by Criteo vs Nativo

• The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
• Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
• Finally, the post-click attribution. It is more trustworthy and tenable than post-view.

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• Easy to set up
• Good reporting
• Good support
• Provide network advertisers for unsold inventory

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• Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
• Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
• Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.

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• It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
• It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.

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• Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
• Good ROI after that - After a few weeks, our COS started to get better!
• More traffic
• Some people complain about being too much retargeted

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• Overall the results are positive.
• We are able to monetize the unsold inventory through its network.

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