What users are saying about
104 Ratings
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Score 7 out of 100
34 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Marketing Solutions by Criteo

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Outbrain

If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
Vincent Misiewicz | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Marketing Solutions by Criteo
7.6
Outbrain
Data Transfer
Marketing Solutions by Criteo
7.8
Outbrain
DSP integration
Marketing Solutions by Criteo
7.4
Outbrain

Ad Campaigns

Marketing Solutions by Criteo
6.9
Outbrain
Ad campaign creation
Marketing Solutions by Criteo
7.0
Outbrain
Ad deployment
Marketing Solutions by Criteo
6.5
Outbrain
Display advertising
Marketing Solutions by Criteo
7.2
Outbrain
Ad display and retargeting segmentation
Marketing Solutions by Criteo
7.0
Outbrain

Ad Reporting & Analytics

Marketing Solutions by Criteo
7.2
Outbrain
Ad dashboards
Marketing Solutions by Criteo
7.2
Outbrain
Ad performance reports
Marketing Solutions by Criteo
6.7
Outbrain
Ad conversion tracking
Marketing Solutions by Criteo
6.8
Outbrain
Ad attribution reporting
Marketing Solutions by Criteo
8.0
Outbrain
Cross-channel ad management
Marketing Solutions by Criteo
8.0
Outbrain
Ad forecasting and optimization
Marketing Solutions by Criteo
6.8
Outbrain

Pros

Marketing Solutions by Criteo

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Outbrain

  • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
  • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
  • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
Anonymous | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Outbrain

  • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
  • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Outbrain

No score
No answers yet
No answers on this topic

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.5
Based on 2 answers
Their UI and platform were super easy to use, their customer service was top tier, and the service they provide is pretty unique. I think this is a great solution for publishers to have in their mix. It has been a great experience overall and I would highly recommend working with them.
Anonymous | TrustRadius Reviewer

Outbrain

Outbrain 7.8
Based on 5 answers
The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
Anonymous | TrustRadius Reviewer

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 9.0
Based on 2 answers
We had a great support team and dedicated account manager. They were always extremely responsive and answered all of our questions in a timely fashion. We really appreciated the 1:1 feel that they gave us and all of the customer and tech support they provided. It is a very customer centric company.
Anonymous | TrustRadius Reviewer

Outbrain

Outbrain 7.2
Based on 7 answers
We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
Anonymous | TrustRadius Reviewer

Alternatives Considered

Marketing Solutions by Criteo

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Outbrain

Outbrain is easier to use than Taboola and a lot more straight forward. With Taboola, I have found that you never really know what impact is being had outside of the data they provide. I have never had this concern with Outbrain because I have seen the ads placed on sites I visit
Chandler Elmore | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Outbrain

  • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
Reet Das | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

Outbrain

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Outbrain

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Marketing Solutions by Criteo
7.0
Outbrain
7.7

Likelihood to Renew

Marketing Solutions by Criteo
10.0
Outbrain

Usability

Marketing Solutions by Criteo
8.5
Outbrain
7.8

Support Rating

Marketing Solutions by Criteo
9.0
Outbrain
7.2

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